DavidEduardo said:Mike Sheridan said:David what are the demos for WBT? I would think it is an upper demo format.
Winter it was 13th 25-54. Like so many AM talkers, the majority of listeners are over 55. However, they have enough 25-54 to sell, based on image and the fact that talkers can run more spots in each hour than FM music operations, so even if they sell for less to get the right CPP on sales demos, they can bill nicely on tonage.
As more and more AMs discover that a good talk format that is doing badly in 25-54 will do amazingly better in 25 54 if moved to or simulcast on FM, we will see more conversions... particularly as billing falls off.
I should have figured out the larger spotload on WBT, it's one of the reasons I can't stand to listen to the station, it's way oversold. If there is an interview segment that's really interesting it never gets very far because they have to take a commercial break.