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Using Artificial Intelligence in Developing Broadcast Programming



Associated Press and Reuters have their content go through AI systems from Chat GPT and META Inc at least they are one of a few media outlets that embrace AI.
 
To answer CTListener: as a former air talent before moving on to management and sales, your back announce is to sound as if you are playing your favorite songs because for the listener that might just be and they didn't hear the prior 99 spins of the song. It's not just back announcing. We'd run promos for contests and other things that had to be announced. Our PD made us present each promo it in a different way every hour of our shift for an entire week (4 hours M-F doing afternoon drive and 5 hours Saturday middays. By Thursday your brain hurt trying to create a new way to say the same old stuff and with the same emotion you had during the first hour on Monday, but you did so because it might be the first time the listener heard it. Speaking of the potential of artificial intelligence, I recently came across a guide on developing your own ai that explains the basics very well. It made me think about how broadcasters can create their own AI tools tailored to their needs instead of just buying off-the-shelf solutions. Of course, as the blog points out, managing risks and ensuring safeguards are key to using AI responsibly in any industry.
I totally agree, CTListener—every back announcement needs fresh energy! Thanks for sharing!
 
If a station's format is to read liner cards and back announce a few tunes, why not use an AI voice cloned from one of the best voices you can find and buy? I don't see a value in paying a guy to read liner cards. Glenda in the back office can type in the liner notes for the station and let the computer read them. Then she will be free to do payroll and billing until listeners get bored and discover there is entertainment elsewhere and radio has given up on its product. AI seems like a great idea if the powers in charge want to continue doing what they've been doing since they stopped airing radio dramas from the Blue Network.
 
I heard a news broadcast on WRMI, and while it sounded more or less like a voice, the inflections and pauses were indeed very mechanical and robotic, and it droned on for at least 10 minutes with no pauses or breaths.

I'm pretty sure it was either good old-fashioned text-to-speech (which has been around in some form since at least the 70s) or "AI" (which is more or less the same thing, but bound up in layers of hype), and if that is the future of anything called "radio", I'm not impressed.

c
I think I've heard that one, too. It's the newscast aimed at, or discussing what's happening in Ukraine.
 
Apparently a LOT of people on a LOT of boring radio stations. Or maybe they are reading the liners for free if the have a realistic appraisal of what their abilities are worth.

Or maybe it's your imagination. Nobody is getting paid to read liner cards. Especially in THIS economy. They got eliminated in the first round of budget cuts...20 years ago.
 
Then how to the ridiculous liners end up on the air? I am not hearing things. I hear them all the time. At home at work and in the car
 
I got paid to read 3 liner cards and hour while one song ended and another one started (during the music sweeps). Making the 4 or 5 commercial stop sets interesting was why they paid me.

BTW I left ony own. They offered more money to stay when I turned in my two week notice but I left anyway.
 
Then how to the ridiculous liners end up on the air? I am not hearing things. I hear them all the time. At home at work and in the car

Once again, they don't pay people to read liner cards. You may be hearing something called "imaging" which is a pre-produced element with the marketing phrase. They pay an imaging company to create these things, just like jingles. It's a very different thing. It's not AI, but it's also not live.

I got paid to read 3 liner cards and hour while one song ended and another one started (during the music sweeps). Making the 4 or 5 commercial stop sets interesting was why they paid me.

What year was that?
 
Once again, they don't pay people to read liner cards. You may be hearing something called "imaging" which is a pre-produced element with the marketing phrase. They pay an imaging company to create these things, just like jingles. It's a very different thing. It's not AI, but it's also not live.



What year was that?
2002-2003
 
Once again, they don't pay people to read liner cards. You may be hearing something called "imaging" which is a pre-produced element with the marketing phrase. They pay an imaging company to create these things, just like jingles. It's a very different thing. It's not AI, but it's also not live.



What year was that?
So you're saying they don't pay a person to read liner cards. They pay an imaging company to pay a person to read liner cards. Now I understand. Than you for your wisdom
 
Actually I do understand. I was mocking your need to express things to the finest detail. My point to casual readers was that radio spends on the same old crap when new crap will be necessary to attract an audience. Boring liners and music will attract no one new. Please point out that W---- had a ratings bump of .02 percent so the did in fact attract 12 new listeners and I am therefore wrong and you are therefore smarter than I. May I congratulate you in advance? Should I wait until your next valued correction of my logic?
 
Boring liners and music will attract no one new.
It depends. If the liners offer free sex right now at such&such a place, it will attract lots of people. If the boring music includes my favorite song, then it will attract me. So you can't make screaming generalizations and get anywhere with me. There IS no logic when you talk about popular taste. People like what they like, regardless if it's boring or the same crap a station has done for 50 years. Some people stay married for life regardless of how boring the other person is. Right? You want to talk logic? Explain that.
 
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