> To be the clone, they'd have to be immitating another radio
> station. Nine FM is closer to an AAA than Variety Hits,
> despite all the noble posturing. And, due to their profound
> signal limitations, it's outside of reasonable expectation
> for them to ever be competitive in the Chicago metro.
>
If the cost of signals weren't so high in Chicago, Newsweb would have tried to go for one, if there was one available. Doing a simulcast in the Chicago market the best way would have been to use 99.9 & 106.7, but 106.7 eventually went to Univision Radio, which knocked that out of the equation. But 106.7 would have been the best option as it has primary contour over Chicago, unlike the rimshot 99.9 & 92.7, especially in downtown Chicago. I didn't include 92.5 as it doesn't even cover Chicago, and would only be heard in Chicago if 92.3 from Hammond Indiana went off the air. I do agree that Nine-FM will never get the ratings that a city grade signal station would. That's because Chicago is rated by 11 counties in 3 states, compared to neighboring markets Milwaukee, which is rated by only 5 counties, Rockford at just 2 counties, and South Bend at just 1 county. That's why Chicago will always have the best ratings from the city grade sticks. But Newsweb, being an independent, obviously is doing well enough that the trimulcast is still around a year later, and 2 years on the air on the 99.9 signal in June.
As for it sounding more AAA; Nine FM's playlist is even more broad than AAA. I have listened to WXRT and they don't play CHR hits from artists like Natasha Beddingfield & Black Eyed Peas, or former CHR hits from Johnny Kemp, Ready for the World, Bel Biv Devoe, or the infamous Milli Vanilli. I don't know what you'd call it, but it doesn't sound like AAA. AAA stations have artists like Bonnie Raitt, Johnny Lang, Shawn Mullins, Sheryl Crow, Shawn Colvin, Son Volt, Wilco, plus past artists like Jimi Hendrix, The Doors, Janis Joplin, and the list can go on and on. I don't remember hearing any country on AAA, though Shawn Colvin's music could pass as country, as I have come across a few music videos on CMT a few years ago. Same with Bonnie Raitt.<P ID="edit"><FONT class="small">Edited by dave73 on 01/10/06 09:48 AM.</FONT></P>