Victorville, CA Radio Revenue - What is the market worth?

[Hunter]

Does anyone have any revenue picture for victorville, CA? Ideally one for Victorville proper? I haven't seen any revenue data from any source, but I did see a BIA home market report for Victorville which lists 34 signals from all over the Majove Desert - some as far as Kingman AZ and Joshua Tree CA, some 200 miles away. I don't know if Bia would include all those stations in their revenue value for the market, but I would imagine so and it could cause it to be quite skewed.

 

[davideduardo]

Does anyone have any revenue picture for victorville, CA? Ideally one for Victorville proper? I haven't seen any revenue data from any source, but I did see a BIA home market report for Victorville which lists 34 signals from all over the Majove Desert - some as far as Kingman AZ and Joshua Tree CA, some 200 miles away. I don't know if Bia would include all those stations in their revenue value for the market, but I would imagine so and it could cause it to be quite skewed.

Please see my reply in the LA section.

These are all home to the MSA, as determined by Arbitron. BIA does not determine the metro or the market... Arbitron and Arbitron's clients do.

KIXF FM Baker
KIXW FM Lenwood
KATJ FM George
KIXA FM Lucerne Valley
KQCM FM Joshua Tree
KXXZ FM Barstow
KRSX FM Yermo
KDUQ FM Ludlow
KHDR FM Lenwood
KHRQ FM Baker
KBTW FM Lenwood
KIQQ FM Newberry Springs
KCDZ FM Twentynine Palms
KHWZ FM Ludlow
KAJL FM Adelanto
KNWH AM Yucca Valley
KIQQ AM Barstow
KRSX AM Victorville
KFLG FM Big River
KSZL AM Barstow
KIXW AM Apple Valley
KRXV FM Yermo
KXCM FM Twentynine Palms
KDGL FM Yucca Valley
KRAK AM Hesperia
KDUC FM Barstow
KWRN AM Apple Valley
KZXY FM Apple Valley
KVFG FM Victorville

There is no "Victorville" market... the market is the entire area, and the ratings are based on the metro, not just one city.

 

[Hunter]

Re: Victorville, CA Radio Revenue - What is the area worth?

BIA does not determine the metro or the market... Arbitron and Arbitron's clients do.

Note the BIA document listing stations for Victor Valley here that lists stations that Arbitron does not include:
http://fjallfoss.fcc.gov/prod/cdbs/...h.cgi?exhibit_id=596470&formid=301&q_num=5040

There is no "Victorville" market... the market is the entire area, and the ratings are based on the metro, not just one city.

You are correct that there is no Victorville market and I should have used the word "area" in my thread title instead of "market". My interest was only in respect to the billings of the Victorville area, not ratings. The broad Victor Valley area as defined by either service mentioned above could hardly be called a "metro".

 

[davideduardo]

Re: Victorville, CA Radio Revenue - What is the area worth?

Note the BIA document listing stations for Victor Valley here that lists stations that Arbitron does not include:
http://fjallfoss.fcc.gov/prod/cdbs/...h.cgi?exhibit_id=596470&formid=301&q_num=5040

The BIA report mentions an FCC specification. BIA may have done a run based on the Commission's criteria, not the Arbitron market (MSA).

The BIA list, as of today, is:

KDUQ FM Ludlow
KRSX FM Yermo
KQCM FM Joshua Tree
KIXW FM Lenwood
KIXA FM Lucerne Valley
KIXF FM Baker
KHWZ FM Ludlow
KBTW FM Lenwood
KHRQ FM Baker
KODV FM Barstow
KHDR FM Lenwood
KIQQ FM Newberry Springs
KHMS FM Victorville
KXRD FM Victorville
KATJ FM George
KCDZ FM Twentynine Palms
KXXZ FM Barstow
KIQQ AM Barstow
KSZL AM Barstow
KNWH AM Yucca Valley
KFLG FM Big River
KIXW AM Apple Valley
KRSX AM Victorville
KXCM FM Twentynine Palms
KRXV FM Yermo
KRAK AM Hesperia
KAJL FM Adelanto
KDGL FM Yucca Valley
KWRN AM Apple Valley
KVFG FM Victorville
KDUC FM Barstow
KZXY FM Apple Valley

For whatever the reason, BIA is, today, using all stations home to the metro as its criteria. That's the same as Arbitron uses. We know the FCC will use the Arbitron market definition, but will also look at any signal of a certain intensity as being "in the metro" such as they do for KFI being attributed to San Diego or the Sacramento / San Francisco overlaps CBS confronted when they sold 610 AM in SF, the source of the overlap issues.

 

[fybush]

Re: Victorville, CA Radio Revenue - What is the area worth?

For whatever the reason, BIA is, today, using all stations home to the metro as its criteria. That's the same as Arbitron uses. We know the FCC will use the Arbitron market definition, but will also look at any signal of a certain intensity as being "in the metro" such as they do for KFI being attributed to San Diego or the Sacramento / San Francisco overlaps CBS confronted when they sold 610 AM in SF, the source of the overlap issues.

Except that the Sacramento issue that forced CBS to sell 610 in SF was a TV issue, not a radio issue. It came about when CBS wanted to buy KOVR(TV) in Stockton, creating a duopoly with its existing KMAX-TV in Sacramento.

As I understand it, the FCC's interpretation of the radio-TV crossownership rules required it to look at two specific custom radio markets - the stations with a certain signal level over the city limits of Sacramento, to determine whether CBS was under the cap for KMAX-TV crossownership with radio, and the stations with a certain signal level over the city limits of Stockton, to make the same determination for KOVR.

Because 610 was strong enough over Sacramento to put CBS over the limit, it ended up getting swapped to Family Stations for 106.9, which doesn't enter into the Sacramento station count.

But that signal-coverage issue only comes into play when TV cross-ownership is involved. Otherwise, as long as the stations being considered for market-cap purposes are in an Arbitron-designated metro, the only issue is the count of stations "home" to the metro, not signal coverage.

In other words, it's my understanding that KFI does not count against CC's cap in San Diego (or San Bernardino, or anything outside the LA metro) for radio ownership-cap purposes. It would only come into play if CC wanted to buy TV in San Diego.