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A video news release or “VNR” is a fake mews segment created by a “PR” firm and provided to television and radio stations. VNRs are video versions of press releases in the form of news to hustle what ever from botox injections to what I saw on the CBS 3 news tonight, wine extract pills that the news actor clamed where good for preventing cancer to living longer. VNRs are packaged to fit rite in to the 6 o’clock news and to look just like a locally produced segment. Slickly woven in with other stores and pitched by the new actor the public is nun the wiser. TV and radio stations are paid hefty amounts of money to run VNRs as new.