The Wattcher said:
Don't laugh too loud...it can happen
"In what may be an industry first, an HD-fed translator has catapulted to No. 1 among 18-34 year-olds in Jacksonville in two months. Cox Media Group’s urban “Power 106.1” launched in early January using the translator W291CI and relaying an HD2 channel from classic hits sister “96.9 The Eagle” WJGL."
"Arbitron data shows “Power” posted a 3.4 in the demo in January before exploding to an 11.9 in February, tied for first place with heritage CHR sister “The Big Ape” WAPE (95.1). The start-up edged past Clear Channel’s perennial urban leader “The Beat” WJBT"
That's pretty amazing. Cox is a true pro when it comes to urban. Look at what they did in Birmingham when they launched Jamz on a somewhat inferior signal back then against WENN. I never thought I'd see heritage WENN fall so quickly back then but it did. Now a translator beats a heritage full power in Jacksonville? That's pretty awesome. I agree. I see a move to a bigger signal very soon. It just goes to show you if you put all you've got into it, it doesn't matter how inferior the signal is, you can still win. As far as the translator in Tuscaloosa, you never know. If done well it could beat The Eagle in the Tuscaloosa market. I'm sure The Eagle's focus is Birmingham tho so they are probably not concerned with it.