The original point of the AM/translator combo was to get 95.3 into the city with at least a somewhat better signal, so seemingly they're finally doing what they set out to do. And yet the "My" branding obviously does suggest something different. Before the AM finally left Kennett for good, when they were basically just keeping it on the air enough to hold the license, they were calling it "My 830," and running a mix of syndicated talk and jockless music, so who knows. But if they do that, what happened to the desire to try to make 95.3 at least somewhat competitive in Memphis proper?
I'll give them this much; if the translator is where it's supposed to be, the signal to the south is far better than I expected. Which makes me wonder if it is or not.