I see that WBCN has regained a lead over WAAF. What is the deal with the Worcester station? Just a few years ago they were at a 2.8 or 2.9 even with Howard on BCN, and that was without the second stick? What is holding them back now, especially with Howard gone from BCN? Is it the music? The talent? What gives?
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WAAF vs. WBCN
- Thread starter rusetheuse
- Start date
R
rapking
Guest
Both station are not what they use to be . Choose your Rock Garbage , WBCN or WAAF . Nothing in Boston is good like WHJY in Providence . WBCN does a great job with The Patriots and thats it . Hillman is ok ( WAAF ) and thats it for the two signal junk . 97.7, Folks from Roxbury to Taunton are so not listening to it .
rapking said:97.7, Folks from Roxbury to Taunton are so not listening to it .
So very true. Entercom is basically wasting electricity on 97.7. Hopefully a better use for this signal will come along. Then again, blowing off the Paxton site was even dumber. The Roxbury to Taunton stretch isn't really prime real estate for WAAF anyhow. Anyone that is into that programming can perfectly well get it at 107.3 or they can do even better with 94.1.
It sure isn't worth the couple thousand listeners that tune into WKAF right now.
Signpost said:> 94.1 wouldn't work due to WHJY.
i think he was suggesting tuning into WHJY instead of WAAF to get yer Rock fix.
Exactly. They do it better.
rusetheuse said:I see that WBCN has regained a lead over WAAF. What is the deal with the Worcester station? Just a few years ago they were at a 2.8 or 2.9 even with Howard on BCN, and that was without the second stick? What is holding them back now, especially with Howard gone from BCN? Is it the music? The talent? What gives?
The only daypart WBCN wins, in its target demo, is PM drive. WAAF beats the pants off of WBCN in adults 18-34 during all the other dayparts, with shares in the 4's and 5's.
The 12+ ratings are a meaningless beauty contest...nothing more.
I"m sure that WBCN's pants are intact. No one is saying that they are killing in the war with AAF. The point is, and remains, that AAF's ratings are not what they were a few years ago, even when they were getting killed by Howard Stern. AAF was close to a three share at one point, without the second signal, and they haven't been that high since adding the second signal, and losing the pressure of having to battle Howard Stern. And since most people seem to identify AAF with Mistress Carrie, how is it possible that BCN is beating her?
I've always felt like we in Boston were at an advantage because we did have so many quality markets surrounding us. I think it raised everyone's game. Providence, Manchester, Portsmouth, Worcester, Springfield, New Bedford, Fall River...All those markets had to sound as good as Boston to get anyone to consider them worth listening to. I think it even filtered down to some of the college stations. I know we were attempting to sound good at WDJM way back when. We didn't. But, we knew we should've.
That certainly does make it more challenging for 'BCN, AAF, ZLX, 'ROR, BOS, and FNX to compete when you've got well-targeted, focused stations in peripheral markets.
6 rock-based signals of various targets. Then add the surrounding markets' stations, and you've got more than most major cities to choose from if you're a Rock listener.
That certainly does make it more challenging for 'BCN, AAF, ZLX, 'ROR, BOS, and FNX to compete when you've got well-targeted, focused stations in peripheral markets.
6 rock-based signals of various targets. Then add the surrounding markets' stations, and you've got more than most major cities to choose from if you're a Rock listener.
oldface said:How does BCN and AAF do in the 25-54 demo?
BCN beats AAF by 0.1 share points, for 6A-12M. BCN ranks 14th, AAF 15th. It's like that through all the dayparts, too...one or the other is in the lead, but by less than one share point. AAF wins AM drive by 0.6.
F
FNXEd
Guest
Yes but FNX beats BCN by 0.1 and ties AAF 6A-7P.
So much for a boutique station...
/looking forward to steak
So much for a boutique station...
/looking forward to steak
D
Dark Knight
Guest
Yeah, but the FNX number is so far out of whack with their delivery over the last few years that it seems difficult to believe. Rock stations don't double their audience book-to-book. I would look at a 4 book average, though if I was buying I might weight the most recent and corresponding season book a little more.
FNXEd said:Yes but FNX beats BCN by 0.1 and ties AAF 6A-7P.
So much for a boutique station...
/looking forward to steak
Don't know which cloud you pulled those numbers out of, but they're wrong. Whether it's M-Su 6A-7P or M-F 6A-7P, both BCN and AAF beat FNX. My source is Arbitron. What's yours?
F
FNXEd
Guest
They're not wrong when you combo FNX and FEX which is how it works.
Wanna buy me a steak?
Wanna buy me a steak?
C
ciao99
Guest
FNXEd said:Yes but FNX beats BCN by 0.1 and ties AAF 6A-7P.
So much for a boutique station...
/looking forward to steak
Boutique station my butt.
WFNX went from being one of the most cutting edge stations in Boston radio to a waste of a frequency. WFNX plays the same songs I can hear on other stations, other stations with better signals. And when WFNX plays songs that I can hear on Magic 106.7, that tells you that either Magic is getting hip, or WFNX is getting lame.
FNXEd said:They're not wrong when you combo FNX and FEX which is how it works.
Wanna buy me a steak?
Nice try part II: Ain't no such station as "FEX" in the Arbitron listings.
dumber than a box of hair said:FNXEd said:They're not wrong when you combo FNX and FEX which is how it works.
Wanna buy me a steak?
Nice try part II: Ain't no such station as "FEX" in the Arbitron listings.
If you look at the ratings on radioandrecords, it shows WFNX-FM/WFEX-FM. They're very inconsistant on which stations they do or don't list together.
dumber than a box of hair said:Nice try part II: Ain't no such station as "FEX" in the Arbitron listings.
WFEX Peterborough, NH relays WFNX's programming on 92.1 FM to southern interior New Hampshire, southeastern Vermont and north central Massachusetts.
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