And it is at this point that the thread degenerates.
Once you resort to personal attacks, your position in any debate is tenuous.
If WFNX is doing well, good for them. I certainly don't think anyone in Boston would ever consider them a more viable sell than either WBCN or WAAF. But again, I'm not in sales, so I'll refrain from attempting to present any sort of educated opinion.
I personally have always found WFNX to be the smaller stepchild of Boston radio. Yeah, often times they played more adventurous music, and offered a nice alternative (no pun intended) to what the big boys were doing. But, I never really considered them to be somewhere that could compete with any of the other stations in the market simply based upon reach. Everywhere I went in the region I could get the other stations' programming on my car stereo.
WFNX actually experiences occasional static IN Lynn.
So, based solely upon that, were I a business, I'd have a hard time believing that any rating point "victory" in Arbitron would be something that'd cause me to spend my ad dollars there.
One man's opinion. I'm comfortable enough to know it might be misguided.