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WABC-Building a Brand

Typically the money is based on the reach. I don't think the signal of WPAT-AM compares to that of WABC.
However, if a station sells time to ethnic groups, the "reach" is based on the areas where that group is concentrated, not the whole general market.
 
WPAT AM (to use that example) probably reaches enough ethnic groups to be quite profitable.
WVIP FM reaches the West Indian community in the Bronx, which its programs appear to be focused on.
 
An article in the New York Post states that WABC’s owner, John Catsimatidis is interested in buying CNN, should it be available for sale. Apparently in part due to his experience with improving WABC, he feels he could turn around the news outlet, which has been experiencing many issues.
In the interview with the Post, Cats said he would make CNN less slanted toward the left or right, and more open to views from both sides. If he were to actually acquire it, I wonder whether there could be some synergy with WABC, such as adding some news from CNN to the station.

CNN Next?
 
Cats said he would make CNN less slanted toward the left or right, and more open to views from both sides.
The thing about that is such cable news services already exist with things like Cheddar. What we've seen is that straight news isn't the kind of thing that drives ratings. Consider the network evening news. Very dull and boring, and not great ratings.
 
That’s not necessarily what Cats has in mind. One option could be to have highly opinionated guests from both sides of the political spectrum. They could be interviewed, or even debate each other.
 
Do AM stations really need FM translators nowadays? Everyone has a smartphone to where they can download an AM’s station’s app and listen clearly that way. Companies have overspent on translators and getting “AM to FM” in an era where smartphones are everywhere
 
Do AM stations really need FM translators nowadays? Everyone has a smartphone to where they can download an AM’s station’s app and listen clearly that way. Companies have overspent on translators and getting “AM to FM” in an era where smartphones are everywhere
For a 45+ targeted format, they do need a translator. That is a demo that did not grow up with smartphones and streaming and the like.
 
Do AM stations really need FM translators nowadays? Everyone has a smartphone to where they can download an AM’s station’s app and listen clearly that way.
And not everyone’s car radio/sound system is new enough to allow streaming through your phone
 
Also, we shouldn’t lose sight of the fact that outside of built-up areas, cellphone signal coverage can be spotty, or worse. And not everyone has a deluxe unlimited data plan.
 
Also, we shouldn’t lose sight of the fact that outside of built-up areas, cellphone signal coverage can be spotty, or worse. And not everyone has a deluxe unlimited data plan.

*raises hand**
 
For a 45+ targeted format, they do need a translator. That is a demo that did not grow up with smartphones and streaming and the like.
Only asking out of curiosity, not trying to seem like I’m attacking. But, is using a radio station app on our phones easy to figure out? Smartphones are about 15 years old. So we all learned. I mean, where’s the nearest pay phone?
 
Also, we shouldn’t lose sight of the fact that outside of built-up areas, cellphone signal coverage can be spotty, or worse. And not everyone has a deluxe unlimited data plan.
But are outside of built up areas salable to a radio station’s format? Cars have WiFi now.
 
Only asking out of curiosity, not trying to seem like I’m attacking. But, is using a radio station app on our phones easy to figure out?
It isn't easy to figure out if you are using the Audacy app which I’ve found has a habit of dropping (going to seconds or minutes of silence)
 
Well north of that and I darned sure can work cell phones and similar technology fine.
Many of us can... some of us can write code in a variety of languages. But in my own family, we even have a person younger than me who was given an iPhone and at best can make calls and send text messages. Can't even figure out how to take a picture and send it in a text.

I gave another family member a subscription to Netflix. Had to drive 120 miles to their home to activate it. I have a daughter with 4 law degrees and who speaks 5 languages proficiently and several more adequately... but who has to send me her laptop every time she replaces it to set up her accounts and software.

There are many people who are technically challenged, but the older you look at, the better the chance of them not "getting it".

Simple test: ask if they understand the difference between "memory" (RAM) and "hard disk" or "SSD" (Storage). A huge percentage of people over about 45 or 50 have no clue. Heck, they don't know the difference between an SSD and a HD (They think "HD" is high resolution television, usually).
 
Many of us can... some of us can write code in a variety of languages. But in my own family, we even have a person younger than me who was given an iPhone and at best can make calls and send text messages. Can't even figure out how to take a picture and send it in a text.

I gave another family member a subscription to Netflix. Had to drive 120 miles to their home to activate it. I have a daughter with 4 law degrees and who speaks 5 languages proficiently and several more adequately... but who has to send me her laptop every time she replaces it to set up her accounts and software.

There are many people who are technically challenged, but the older you look at, the better the chance of them not "getting it".

Simple test: ask if they understand the difference between "memory" (RAM) and "hard disk" or "SSD" (Storage). A huge percentage of people over about 45 or 50 have no clue. Heck, they don't know the difference between an SSD and a HD (They think "HD" is high resolution television, usually).
Hey, I know the difference between an SSD and an STD!
 
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