• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WABC SATURDAY NIGHT OLDIES $64000 QUESTION

If the WABC Saturday Night Oldies Show has a significant audience, which I doubt, and makes reasonable money from advertisers, why would it ever get preempted? It gets preempted for sports all the time so my guess is that all the sports events bring in more revenue and higher ratings than the Saturday Night Oldies Show and the audience and billings for the Saturday Night Oldies Show are minimal. If you have any sane email response, you can email me at [email protected]
 
In answer to this question, WABC's program director, Phil Boyce has reported the station had contractual obligations to carry sports programming on some Saturday nights before Saturday Night Oldies was launched in December 2005.

It's unfortunate sports from time to time interferes with Saturday Night Oldies, however Mark Simone has done a fantastic job in furnishing us with a first-rate show even when less then 4 hours is available.

Also, in the two years Saturday Night Oldies has been broadcast on WABC radio, Mark Simone to his credit, has missed only **one** show. This was due to an illness. It goes without saying, this is a very impressive track record.

Phil Boyce has announced Saturday Night Oldies will remain a permanent show on WABC radio and that's the way it will be.

Ratings and revenue for Saturday Night Oldies are growing and New York Daily News radio/TV writer David Hinkley routinely mentions Saturday Night Oldies and Mark in his column.

Dave DuBrow
[email protected]
 
Judging by the show's message board, there is a significant audience. The audience is both local and international, giving marketers with no-border products a definite reason to advertise.

Baseball affiliates frequently have to pre-empt Rush and Hannity during Spring and "business-person" day games. That certainly does not mean El Rushbo and Sean have no audience. Its just the way contracts go.
 
Army football is finished, as will be the Jets.
Presently, Saturday Night Oldies is enjoying an extended run of full 4-hour shows, and it will be so for weeks!
Why then must you rehash the issue of sports interruptions?

And since you seem to be the expert on this program, we have to assume that you are an avid listener, and have been listening from Day 1. You just don't want to admit that fact.
And for the record, PHIL BOYCE has responsed to the sports question. He shouldn't have to keep responding to it. He talked about it as early as November 2006.

As the millions of S.N.O. listeners like to say, "get with the program."

ain't that the TRUTH?

=================

Date: November 20, 2006
From: Phil Boyce

The only reason WABC interrupts it's programming to bring you a sporting event is for the revenue.
We don't do it for ratings, because in almost every case, a sporting event drives aways listeners and
brings only a few in. But the sports teams make a radio deal part of their overall advertising package. Therefore they need a good radio station, so their games can be heard...even if only a few listen.
As long as this is the case, we will probably always be plagued with frequent interruptions during certain sports seasons.

But I agree with the sentiment expressed here. I wish we did not have to do it.

Phil Boyce
 
The real $64,000 question is why does RadioTruth have such an angry vendetta against Saturday Night Oldies?

We know the show has big ratings. The program director himself has come on here and pointed out that it is up 300% in the coveted 25-54 demo, over the previous programming. It's printed right there in the Arbitron books for anyone to look up and verify it. I have.

Let's also think about how dumb RadioTruth's quesion is. He is, idiotically, trying to make the case that SNO must have low ratings , because it is pre-empted by sports. Well the same sports pre-empts, in exactly the same way, the Mark Levin Show, the Bob Grant Show, the Laura Ingraham show, the Larry Kudlow Show, and for several games a season the last hour of the Sean Hannity show.

Hannity and Levin are the two must successful shows produced by WABC and they are also pre-empted.

So, RadioTruth, I realize you are desperately looking for ways to badmouth Saturday Night Oldies, but now you are just aiming wildly and missing completely.
 
A 300% ratings increase is a manipulated statistic. Total audience for Saturday night radio listening is relatively low versus all other dayparts and days of the week. The previous show could have had 10 listeners and Saturday Night Oldies could have 80 listeners and that would be a 300% ratings increase. There is also no way of knowing or tracking radio listening outside of the market so you are only guessing. With tons of new A. M. radio interference that did not exist in the old days such as related to anything digital, computers and IBOC, only
radio groupies listening on skip would put up with that much interference. I don't think this show makes any real money for the station but, does have one thing going for it, it is cheap to do.
 
RADIO TRUTH said:
A 300% ratings increase is a manipulated statistic. I don't think this show makes any real money for the station but, does have one thing going for it, it is cheap to do.

You are sounding more and more desperate. Now you are just swing wildly, trying to hit anything. The numbers for the show are great -- cume, quarter hour, share, and in prime demos. Check the Arbitron numbers. I have. The show has excellent numbers and a big audience. Again, I have checked the numbers with Arbitron. You have not checked the numbers and clearly do not have access to Arbitron, since you are not a radio insider. Saturday Night Oldies is actually beating most of the FM music stations in 25-54, which is a major accomplishment for an AM talk station.

The show is loaded up with spots and even has a major chain of banks that is a huge sponsor, and runs spots and billboards every hour on every show. They are still running two spots, plus two billboards every hour, even two years into the show.
 
RADIO TRUTH said:
A 300% ratings increase is a manipulated statistic. Total audience for Saturday night radio listening is relatively low versus all other dayparts and days of the week. The previous show could have had 10 listeners and Saturday Night Oldies could have 80 listeners and that would be a 300% ratings increase. There is also no way of knowing or tracking radio listening outside of the market so you are only guessing. With tons of new A. M. radio interference that did not exist in the old days such as related to anything digital, computers and IBOC, only
radio groupies listening on skip would put up with that much interference. I don't think this show makes any real money for the station but, does have one thing going for it, it is cheap to do.

Since I'm getting a little peeved @ your so obvious agenda driven drivel, and since I'm in the coveted 25 - 54 demo, I'm going to make it a point to listen to (and enjoy!) SNO, in perpetuity.

My intention is to make the statistics go haywire in your honor! And I will! LOL!
 
Quote from: RADIO TRUTH on December 23, 2007, 03:29:29 am
The thread was started to state the lack of validity or need for WABC Rewound or the Saturday night oldies show. What the station would do to replace the time slots, makes no difference to me.

Every board has it's share of "trolls" . Why bother responding to this one.

Lino
 
If radiotruth knew anything about radio or ever at least swept the floor in a radio station, he would know that the saturday night slot is one that is the least productive and is hard to sell..Phil and Co Knew this when they put SNO on, and as we all know it's a big success. It was a stroke of genius and paid off. Not to mention being a fanatastic, well programmed show. Never thought I'd hear musicradio 77 blasting from my dashboard again!!

radiotruth must be thinking abouit what he's going to post between customers at the Mcdonald's drive thru that he works at....hey supersize that #3 value meal, please.... :)

Fire away

warm590 ;D
 
I live in Chicago and I visited New York over the summer. I listened to WABC on a saturday night while I was there, I loved this
oldies show I wish WLS in Chicago would do the same kind of show on saturday nights. I have to add this because I believe it
is relevant I am 30 years old, and I have quite a few friends in there mid 20's to mid 30's who like oldies and regularly listen
to Chicago's oldies station 94.7 FM, advertisers are you listening? Mr. Boyce thank you for putting a great show on the air.
 
I don't get it...what is his vendetta against WABC??? Doesn't the tuner on his radio work??? Or perhaps he's pissed that a superior talent (him) is not doing the show??? It's better than the best of Rush Limbaugh or Sean Hannity and just one of many "things" available on NY radio on any given Saturday night...oh, and just so you know, I don't think I've ever even listened to 5 minutes of the show so I am not some groupie defending his show. Choices folks...that's why all cars are not black and if you can't have it in NYC with all the local radio stations, then where????
 
This then brings up an obvious interesting question.....

If there is this huge audience for WABC's Saturday Night Oldies Show and if they are having no trouble selling spots at high rates, then why is there not a fulltime 50s and 60s music station in New York or anywhere, for that matter, with the exception of WZZN, Chicago? This leads me to believe that the spots aren't going for that much or are ROS. Let's not rehash the demographics arguments again.
 
I absolutely love it when listeners come here and fight my battles for me and say things better than I would have said it.

I am not saying there is not room for a 50's and 60's oldies station. Maybe there is. But SNO works because it is a nostalgia show for baby boomers who grew up with WABC. It is a part of their childhood. You can see the passion here in these posts. Do not mess with somebody's childhood. WABC was a special radio station back then that so many grew up with. The fact that for one brief night you can actually go back in time....on the same 50,000 watt frequency you listened to back then, is something very unique that only a few radio stations could ever do. WABC could not and would not do this every night of the week...but one night of the week is something special. Let's keep it that way.

pb
 
To expand upon what WABC Program Director Phil Boyce has said, running sports on the station pays a fortune for the time and pre-empts all programs, not just Saturday Night Oldies.

The question is meaningless, because the same sports pre-empt Mark Levin, Bob Grant and others who also get huge ratings. When a game starts early enough, and its happened a few times, it also pre-empts Sean Hannity's show, so it has nothing to do with Saturday Night Oldies.

In the final analysis, the whole question is totally invalid.

WABC under the direction of PD Phil Boyce, is an undisputed winner!

Dave DuBrow
[email protected]
 
RADIO TRUTH said:
This then brings up an obvious interesting question.....

If there is this huge audience for WABC's Saturday Night Oldies Show and if they are having no trouble selling spots at high rates, then why is there not a fulltime 50s and 60s music station in New York or anywhere, for that matter, with the exception of WZZN, Chicago? This leads me to believe that the spots aren't going for that much or are ROS. Let's not rehash the demographics arguments again.

You're right, let's not rehash the demo argument because you lost that argument badly and looked foolish, since you have no access to the actual ratings and had no facts on your side.

You sound like Dick Cheney. You started a war and every time it's proven your reason was false, you just switch to a different reason. First you claimed there were no ratings. Anyone can look at the Arbitron books and see that you are dead wrong. Many of us did just that.

So, you switch to the argument that there must be no sponsors, because they let sports pre-empt it. That turns out to be an entirely invalid argument, because WABC's most successful shows like Levin and Hannity are also pre-empted by the same sports, so t's no reflection on SNO.

Each time you get caught in a lie, you just make up another ridiculous claim. Like when you came back and said there weren't many spots. But, we can all rattle off a long list of spots on the show.

You now come back with the desperate and stupid claim that they are not really sponsoiring SNO and are probably just ROS. But, that is immediately proven false because many of them pay a lot extra for a billboard saying "this portion of Saturday Night Oldies is brought to you by...".

Again, you are sounding totally desperate now, each new claim sounding more ridiculous then the one before it.
 
RADIO TRUTH said:
If the WABC Saturday Night Oldies Show has a significant audience, which I doubt, and makes reasonable money from advertisers, why would it ever get preempted? It gets preempted for sports all the time so my guess is that all the sports events bring in more revenue and higher ratings than the Saturday Night Oldies Show and the audience and billings for the Saturday Night Oldies Show are minimal. If you have any sane email response, you can email me at [email protected]

Exactly....why would a television network ever pre-empt a top ten show for...say, a damn World Series game. Good point RADIO TRUTH. You know yer stuff!!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom