Since last Thursday (maybe before) the WABC-77 audio stream http://player.streamtheworld.com/_players/citadel/?sid=826 has been dropping commercial sets over other commercials and over programming content (i.e. the additional audio plays simultaneously.)
Now, I now the usual apologists will find an excuse, but I'm wondering if this might not be a precursor to a new scheme to maximize the bottom line by selling the same inventory twice? Hell, if nobody is listening anyway, the staff is asleep or not being paid enough, or whatever, why not? In fact why not sell the same weekend blocks of air time to two different advertisers and let them run simultaneously? If that's successful they could triple-sell the time. Think of the money that could be made!
Now, I now the usual apologists will find an excuse, but I'm wondering if this might not be a precursor to a new scheme to maximize the bottom line by selling the same inventory twice? Hell, if nobody is listening anyway, the staff is asleep or not being paid enough, or whatever, why not? In fact why not sell the same weekend blocks of air time to two different advertisers and let them run simultaneously? If that's successful they could triple-sell the time. Think of the money that could be made!