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WADO shouts "¡Órale!"

Mediafrog+ said:
Is anyone in NYC going listen to music on AM?

Oddly WADO is doing the same thing it’s spurned purchaser Latino Media Network is trying in DFW and Houston: A music format on AM, which will certainly flop.
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If there is no alternative, that may work on AM for the 35+ audience. However, Hispanic usage of smartphones is higher than that of non-Hispanic whites and there are plenty of different Regional Mexican formats being streamed.

It remains to be seen what kind of "Regional Mexican" format is applied to WADO. Within that very artificial construct of a name (and one that is not actually used in Mexico itself) there are at least a half dozen viable format variations. If WADO uses a smattering of current hits and lots of gold, including Vicente and the big ranchera artists, I would project greater success.

However, what I expect is a bunch of the tired Televisa/Univision talk-filled shows that play only the newest of the new artists and which promote heavily artist shows and appearances. That is not a good AM format, even in those markets where there is no Spanish language FM.
 
Mediafrog+ said:
One other thing: I’ve been wondering if MediaCo might eventually buy or merge with SBS? Would give them decent clusters in some heavily Hispanic markets.
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SBS may have had a cash problem due to the failed sale of the TV assets. But MediaCo is in much, much deeper financial distress. It took them over a year just to close on the Doberman stations.
 
Barry said:
I wonder whether WADO will have any local programming, or simply carry shows from other Uforia Regional Mexican stations.
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Likely no local shows. The whole Televisa mentality is based on the network and stream concept, not local media.
 
DavidEduardo said:
Likely no local shows. The whole Televisa mentality is based on the network and stream concept, not local media.
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Which I suspect, along with his flagging ratings, is the reason why they let Raúl Brindis go. No need to pay a local Texas guy when you have a nationwide show.
 
Identnut said:
Which I suspect, along with his flagging ratings, is the reason why they let Raúl Brindis go. No need to pay a local Texas guy when you have a nationwide show.
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¡Órale! De acuerdo.
 
101.9 La Kalle said:
Let me rephrase this for Identnut — the quality of AM sounds terrible. It doesn't matter if WADO is running with a small signal or a large one, it's an AM. Hispanics won't listen to that.
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Music on AM does not sound bad by default. see: WJIB in Boston, full 20kHz audio AND in C-Quam AM Stereo. Even minus C-Quam, if broadcasting with full 20khz and receiving in 20khz, and properly EQ'ed, music on AM can easily give FM a run for its money.

...................With all that being said! WADO is maybe 6khz wide and certainly will not sound great. But terrible? No, it'll just sound okay. Especially with their 50kW blowtorch signal. It just won't reproduce that music with much integrity.
 
101.9 La Kalle said:
Let me rephrase this for Identnut — the quality of AM sounds terrible. It doesn't matter if WADO is running with a small signal or a large one, it's an AM. Hispanics won't listen to that.
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In recent years, there is a trend in Mexico. Regional Mexican stations are programming more catalog or "golden" grupera hits from the late 80's and 90's. and they are showing good numbers. Something perfect for a niche signal like an AM. A "Grupera Oldies".
 
luperm said:
What's the relevance of a list of unmarketable (in the NY market) or outright obsolete music formats? Regional Mexican is something different, assuming that is what you are asking for...
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Active Rock, Alternative and Country are "unmarketable," but Mexican music on AM radio is cool. Yeah OK, got it.

wibgradio99 said:
more variety on this bland dial is the spice of life....I know all tried before but look at all the bottom feeders with the same particular format...
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Nailed it.
 
radiodx10 said:
Music on AM does not sound bad by default. see: WJIB in Boston, full 20kHz audio AND in C-Quam AM Stereo. Even minus C-Quam, if broadcasting with full 20khz and receiving in 20khz, and properly EQ'ed, music on AM can easily give FM a run for its money.

...................With all that being said! WADO is maybe 6khz wide and certainly will not sound great. But terrible? No, it'll just sound okay. Especially with their 50kW blowtorch signal. It just won't reproduce that music with much integrity.
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give fm a run for its money? no. i dont think so. 30 years ago? Maybe..... today? no
 
radiodx10 said:
Music on AM does not sound bad by default. see: WJIB in Boston, full 20kHz audio AND in C-Quam AM Stereo. Even minus C-Quam, if broadcasting with full 20khz and receiving in 20khz, and properly EQ'ed, music on AM can easily give FM a run for its money.

...................With all that being said! WADO is maybe 6khz wide and certainly will not sound great. But terrible? No, it'll just sound okay. Especially with their 50kW blowtorch signal. It just won't reproduce that music with much integrity.
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At one point in the non to distant past, WADO did run HD, so I'm assuming their antenna should be good to at least 8 or 9khz, if not the full 10khz NRSC.
 
Theater of My Mind said:
Active Rock, Alternative and Country are "unmarketable," but Mexican music on AM radio is cool. Yeah OK, got it.
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The difference is that there is no station even remotely of interest for that audience in New York. When the only station with content (not just music) aimed at "working class" Mexican immigrants, it has a chance of working.

Or, as Lance said, "You know this could be as simple as Univision putting on a cheaper format, allowing the company to clear some of its syndicated shows, and serve an audience that is only being served on an HD subchannel?"
radiodx10 said:
Music on AM does not sound bad by default. see: WJIB in Boston, full 20kHz audio AND in C-Quam AM Stereo. Even minus C-Quam, if broadcasting with full 20khz and receiving in 20khz, and properly EQ'ed, music on AM can easily give FM a run for its money.
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AMs in the US are limited to 10 kHz.
radiodx10 said:
...................With all that being said! WADO is maybe 6khz wide and certainly will not sound great. But terrible? No, it'll just sound okay. Especially with their 50kW blowtorch signal. It just won't reproduce that music with much integrity.
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Bob Orban headed a study two decades ago that determind that basicall "all" AM radios, including car radios, sold in the US rolled of between around 4200 cycles and 6000.
 
I'm not sure if it matters what Univision puts on 1280. It's not going to get good ratings or revenue either way. Besides, how much cheaper would a Regional Mexican format be than syndicated sports network, TUDN Radio. It can't be that much. By the way, it's already past Midnight and no flip yet.
 
Compared to the other NYC AM stations, WADO's talk format sounded like it was coming through a telephone line. Very narrowband, with a harsh peak in the midrange. Hopefully they'll improve it for the music format. Maybe they can even bring back the Kahn Power-Side system they were using!

If you want a benchmark, listen to 1130 WBBR. By far the best audio quality of any AM station in NYC.
 
why don't they revert back to Italian programming like in the past, the NYC area was and still is the most densely Italian populous in the country. Could the reason be Italian Americans have no say, or did most Italians just adapt to being all American speaking the language and customs instead of refusing to adapt thus changing the radio dial to their agenda....just the facts...
 
wibgradio99 said:
why don't they revert back to Italian programming like in the past, the NYC area was and still is the most densely Italian populous in the country. Could the reason be Italian Americans have no say, or did most Italians just adapt to being all American speaking the language and customs instead of refusing to adapt thus changing the radio dial to their agenda....just the facts...
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again, if its not being done and hasnt been done in awhile, theres a reason. not....commercially...viable
 
wibgradio99 said:
why don't they revert back to Italian programming like in the past, the NYC area was and still is the most densely Italian populous in the country. Could the reason be Italian Americans have no say, or did most Italians just adapt to being all American speaking the language and customs instead of refusing to adapt thus changing the radio dial to their agenda....just the facts...
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At least as of a few years ago, there was full-time Italian programming on a subcarrier (SCA) of 88.3 WBGO. They gave out fixed-frequency receivers to listeners.
 
wibgradio99 said:
why don't they revert back to Italian programming like in the past, the NYC area was and still is the most densely Italian populous in the country. Could the reason be Italian Americans have no say, or did most Italians just adapt to being all American speaking the language and customs instead of refusing to adapt thus changing the radio dial to their agenda....just the facts...
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The last significant immigration from Italy was about 100 years ago. Foreign language services (if you consider Spanish to be "foreign") are principally used by first generation immigrants, not later generation Americans whose parents grew up speaking a different language.

A good example is San Antonio, TX, where over half the market is Hispanic but less than one out of every five Hispanics is bilingual, with the rest being totally English dominant. So there are not high shares of listening going to Spanish language stations as most Hispanics there are later generational.

Italian full-time radio in New York died in the 1950's. That was about 70 years and about three generations ago.
 
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