Does anyone have any idea about the future of this station? It has been quite some time
since WCPT moved to AM 820, and yet WAIT is still simulcasting CNN Headline News with
sister station WKIF 92.7. They are selling NO local advertising for the northwest suburbs.
They are only selling national spots and local spots for the Kankakee area. The station is
licensed to Crystal Lake, yet their giving weather updates for the Kankakee area, which
everyone knows can be dramatically different than conditions in the northern suburbs and
Chicago(especially in terms of snowfall amounts and severe weather such as tornadoes).
So this station can't possibly be making any money for Newsweb.
I believe they need, at the very least, to localize this station with weather and advertising
for area they serve.
I would like to see this station return to the syndicated Dial Global standards format which
once occupied AM 850. There is a hole in this market for that format, and the area their
signal serves is only partially served by by WSQR in Sycamore and WCGO in Chicago Heights,
which could be going away very soon.
I know people are going to say that there is no money to be made with this format, but, could
it be worse than what they are making now? Which from listening is 0. It would cost them nothing
to put it on the bird and tape a couple weather reports. I heard they were going to broker the station
again after the WCPT move, but, they are still not doing that.
These are just my thoughts, what do you think they should or will do with WAIT? In my opinion this
is a waste of a signal. At least with the standards format they have a chance of making some money,
and if you remember a few years back they cracked the top ten with their 2,500 watt signal.
I also mentioned them brokering the station and I believe if they have not started by now, there isn't
much interest from anyone wishing to buy the time.
since WCPT moved to AM 820, and yet WAIT is still simulcasting CNN Headline News with
sister station WKIF 92.7. They are selling NO local advertising for the northwest suburbs.
They are only selling national spots and local spots for the Kankakee area. The station is
licensed to Crystal Lake, yet their giving weather updates for the Kankakee area, which
everyone knows can be dramatically different than conditions in the northern suburbs and
Chicago(especially in terms of snowfall amounts and severe weather such as tornadoes).
So this station can't possibly be making any money for Newsweb.
I believe they need, at the very least, to localize this station with weather and advertising
for area they serve.
I would like to see this station return to the syndicated Dial Global standards format which
once occupied AM 850. There is a hole in this market for that format, and the area their
signal serves is only partially served by by WSQR in Sycamore and WCGO in Chicago Heights,
which could be going away very soon.
I know people are going to say that there is no money to be made with this format, but, could
it be worse than what they are making now? Which from listening is 0. It would cost them nothing
to put it on the bird and tape a couple weather reports. I heard they were going to broker the station
again after the WCPT move, but, they are still not doing that.
These are just my thoughts, what do you think they should or will do with WAIT? In my opinion this
is a waste of a signal. At least with the standards format they have a chance of making some money,
and if you remember a few years back they cracked the top ten with their 2,500 watt signal.
I also mentioned them brokering the station and I believe if they have not started by now, there isn't
much interest from anyone wishing to buy the time.