You want proof that taxpayer money is used for executive salaries; do the math. Radio has three fundraising drives a year, while TV also has three. The average amount raised for each drive is around $125,000. $125,000 x 6=$750,000. The CEO alone makes over $300,000 while the top five executives; station manager, radio & TV vice presidents, Chief Engineer, and Comptroller, make over a million a year total. So where is the extra money coming from to pay those salaries?
Umm. Yes, there's
radio fundraisers. Last I checked there are also
TV fundraisers, too. I have no idea how much money the TV raises, though...I'm a radio guy...but it stands to reason that it's well into six or seven figures. TV underwriting tends to be far more valuable than radio underwriting, too. Again, I don't know what WXXI-TV makes off underwriting, but it wouldn't surprise me if it's a hefty chunk of change.
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I also can't speak much for WXXI's finances, nor can I speak too much about what the balance is since The Great Recession began in 2007. But prior to 2007, I've seen enough rough overviews for medium and major market RADIO stations (again, adding TV to the mix makes it a somewhat different beast) where corporate underwriting made up about 40% of most stations' budgets. Straight listener donations would be another 30-35%, and a lot of the rest was from "challenge grants".
There's good reason to separate out "challenge grants", even though they mostly come from corporate sources...you don't get them through the same avenues that you get the other two. You get challenge grants by being skilled at schmoozing the rich and powerful. That may be inelegant, but it's apt. And it's not something most people are good at. And it requires your membership department be rather skilled...most times when a challenge grant is made, if the challenge isn't achieved the donor will not "give the money anyways". E.g. if you have a $10,000 dollar-for-dollar challenge, and you raise $9000...you only get $9000 from the granter. If you only raise $2000, you only get $2000 from the granter...and odds are good the granter won't give you that challenge again, either.
Only 5-10% for
ongoing expenses were covered by grants...in pubradio that's usually federal grants of some kind. (i.e. "taxpayer dollars") For some stations it's even less. I'm no accountant, but I'd feel pretty confident that commercial radio, in the aggregate, is employing enough of the usual tax-avoiding tricks that most large businesses use, that, in the end, a lot more of your taxpayer dollar is going to benefit commercial radio than to public radio. :
