Perry has always fascinated me in the sense that everytime I've driven through there I've thought "How in the hell would a radio station make a living here?" And it sounds like they're still trying to figure it out.
Taylor County has grown in the last 30 years by almost 40 percent, but the population is still less than 23,000 people. Perry itself has stayed around 7,000 forever. The 2010 census shows the ethnic balance at 55 percent white, 40 percent black and about 2 percent Hispanic (of any race). For the county it's about 77 percent white, 20 percent black and 1.5 percent Hispanic. With all due respect, how can anyone look at this and think "Hey, we should do Regional Mexican!" Or, for that matter, "We need THREE Country FMs!"
Small-town radio is tough, and in a poor isolated county on the Forgotten Coast, I'm sure its even tougher. I seem to recollect that urban/black radio has been tried there in the past, but maybe I'm dreaming it. How 'bout a CHR (which in today's world leans Rhythmic anyway) or maybe a Rhythmic AC?
But three (3) Country FMs in a town of 7,000 that's nearly half African-American? Come on, y'all...