Dighton Rockhead said:
What you're really saying is that 990 was a product of its time......and that the times have passed it by.
But....I wouldn't hold my breath waiting for this ownership group to spend any money to make this happen. Let's face it....If they haven't spent anything on fixing the signal issues, what makes any of us think they would spend anything on promoting a new format?
No, what I'm really saying is only that the lousy signal is NOT the only thing that drove 990 into the ground. If somebody were innovative enough the poor coverage would be as meaningless today as it was in 1960.
The signal issues can't be fixed unless the laws of physics are magically repealed; no matter how much money anyone throws at it.
The real cure would be for some super-rich entity to buy up a whole bunch of Providence area stations and put them out of their misery. If only half or less of the current number survived then at least some of them ought to be able to make an honest buck. Face it; the market has too many signals for too few listeners and for too few affluent advertisers.