i know i luv gloria by shadows of knight. the version by them is ok to some but never turned out to be **THE** popular version of the song for most
For most. Which is why it is vitally important for there to be local PDs, attending to their own stations, doing their own market study and local research.
In other words, to actually program a station and not do it the lazy way, which has been the modus operandi for a number of these stations over the past 5-6 years.
The solution is not to look at alternative versions to replace the well-worn ones...but to look at appropriate alternative versions to test to add to the flavor and substitute for the well-worn ones in times of rest. Don't tell me that no song should ever be rested simply because it was once a hit.
And this does not mean that these alternative versions should be immediately put on air. It means only that they should be tested and not closed out simply because some amorphous "source" says "well X was #5 and is a hit. Oldies should play it." That's the kind of thinking that is oft-derised on this board, for good reason.
In fact, unless I'm much mistaken, YOU are one of such people.
See, this is the thing--programming a station is intense. Lots of oldies programmers nowadays have neither the time (because of other duties) nor the inclination (because of weakness and/or youth) to put forth such an effort. They don't want to know their market.
Thus, you're left with the short, well-worn, burned out, ubiquitous "plug-n-play" playlist that is neither imaginative nor market-specific.
And they say there's no homogenization in radio.