Warm's PD chair vacant again?

[fordranger797]

What's wrong with hearing those songs consecutively?

It just seems odd to go from a pop hit from the 80's to a song you'd hear on a modern hip-hop station. But if it works, it works.

 

[AQH]

It just seems odd to go from a pop hit from the 80's to a song you'd hear on a modern hip-hop station. But if it works, it works.

The real oddity is why you make that claim when Warm hasn't played Jason Derulo in over 365 days, if ever.

Yes, I checked.

 

[bobdavcav]

No need to play victim; people are trying to get you to understand two very elementary things. The first being you cannot make intelligent assessments of radio stations based on 6+ numbers. Second, the person who talked about the numbers before did it by listing the ranks and the percentage differences, thus without breaking legally protected information.

Just because said person isn't responding to your requests for numbers doesn't mean they hate you. It's probably the fact that not everyone has time to come here to post every day.

For the most part that post was very well written, and I woud agree with it. However, whern did I say anyone hated me? That wasn't even to be implied. Your logic is completely sound, and I'm sure I'd use the demo numbers if I had access to them. In the case of Warm, an increase in every core demo would likely also lead to an increase in 6+ numbers, while a decrease in every demo would likely lead to a decrease in 6+ numbers. Where it could get tricky is if a station goes from #1 to #6 in W 18-34, #2 to #8 in W 18-49, #8 to #1 in W 25-54, #10 to #13 in M 18-34, #3 to #9 in M 18-49, #5 to #10 in M 25-54, and you get the idea. That I wouldn't know where the 6+ numbers would stand even if I had the percent changes.

 

[fordranger797]

The real oddity is why you make that claim when Warm hasn't played Jason Derulo in over 365 days, if ever.

Yes, I checked.

Alright. The point has been taken. I was just trying to show that recently released songs don't always work well with older selections. In sort, they have a team of programmers, while I don't know the first thing about programming a radio station, therefore I'll say no more.

 

[AQH]

Alright. The point has been taken. I was just trying to show that recently released songs don't always work well with older selections. In sort, they have a team of programmers, while I don't know the first thing about programming a radio station, therefore I'll say no more.

Asking whether the music from today fits with the music from the 80s is a legitimate question. Warm has definitely tried things, but Derulo didn't sound right, that's why I looked it up. Don't mute yourself because of that.

 

[AQH]

For the most part that post was very well written, and I woud agree with it. However, whern did I say anyone hated me? That wasn't even to be implied. Your logic is completely sound, and I'm sure I'd use the demo numbers if I had access to them. In the case of Warm, an increase in every core demo would likely also lead to an increase in 6+ numbers, while a decrease in every demo would likely lead to a decrease in 6+ numbers. Where it could get tricky is if a station goes from #1 to #6 in W 18-34, #2 to #8 in W 18-49, #8 to #1 in W 25-54, #10 to #13 in M 18-34, #3 to #9 in M 18-49, #5 to #10 in M 25-54, and you get the idea. That I wouldn't know where the 6+ numbers would stand even if I had the percent changes.

After reviewing your comments, your tone came over as if you were bothered. If that's not the case, I stand corrected.

Unless Marc Kaye himself or some advertiser with info came on this board and specifically stated what Warm's "core demo" is, the fact of the matter is we don't know what it is. Even russianpirate's information is incomplete, as we don't know if there is an even narrower target audience Warm is pursuing. They could be going after an even more specific group of females.

Also, not every radio station expects to be number one, whether 6+ or in their specific demo. Sometimes, just weakening the competition is good enough when it comes to the market cluster.

 

[fordranger797]

Asking whether the music from today fits with the music from the 80s is a legitimate question. Warm has definitely tried things, but Derulo didn't sound right, that's why I looked it up. Don't mute yourself because of that.

Thanks for clearing that up. My assertion was indeed wrong, as I later realized that I had heard the Deulo/Lauper combo somewhere else. My apologies.

Getting back to the point that I was trying to state earlier (which could very well be wrong, correct me if it is), AC seems like a delicate format in which programmers constantly need make decisions about what is "too recent," "too old," etc. I'm sure that some would agree that there is an extent in which some of the newer tracks simply do not work with the older tracks (despite the older tracks being "fixtures" of the format). I suppose my question could be phrased this way: Is it better to eliminate more of these tracks as time passes, or lay off adding some of the newer tracks in order to preserve what has already worked?

 

[Robert Biltmore Jennings]

Ok, cue the guy who actually has access to the numbers to clear things up. People, if you’re going to make gross generalizations like “When you really step back and look at when Laura was PD, Tom, Daryl and Will were there they had reached the high water mark….But now when you dive deeper - it's not good…” you should maybe have some facts to back that up. Warm was a solid performer when Laura Dane inherited the station from Tony Coles/Gary Nolan, and then she hit the lottery 3 years later when PPM launched. Since then, Warm has had the same struggles that nearly every major market AC station has had. Look I’m not a fan of the format, but I can understand why and when they made the moves they did.

First, KRWM was already struggling when they let go of Laura and the airstaff in 2012. And if you look at Laura’s last 3 books, Jun/Jul/Aug ‘12 versus Carol Hanley’s Jun/Jul/Aug ‘15 books, you can see significant growth in certain cells. In wkdy prime, KRWM is up 11% W35-54, flat W25-54, but maybe most importantly they’re up 23% W18-34 and 60% W18-49. During Laura’s last 3 books Jun/Jul/Aug ‘12, KRWM’s median age was 51. In Jun/Jul/Aug ‘15 KRWM’s median age was 47. Carol attracted a younger audience which was the biggest struggle for KRWM over the last decade. You may say a 4 year swing in median age isn’t much, but keep in mind, KRWM got younger while the market got older. In the same 2012 books, the market median age was 44, now it’s 48. So in reality KRWM decreased its median age by 8 years over 3 years’ time…not bad.

Oh and the comment “Even this years Christmas numbers so far....way down” is BS. Why post things that you are just guessing on? December’s book which came out Tuesday, had 2 weeks of Christmas music in it. So comparing Dec ’14 to Dec ’15 KRWM did the following M-F 6a-7p share rank:

W18-34 – #9 to #3 (53% share increase)
W18-49 – #7 to #2 (55% share increase)
W25-54 - #6 to #2 (42% share increase)
W35-64 - #1 to #2 (still increased share by 27%)
A18-34 – #6 to #6 (13% share increase)
A18-49 -#7 to #3 (23% share increase)
A25-54 - #8 to #3 (21% share increase)
A35-64 - #2 to #3 (5% share increase)

So first, Rob, I’m curious how you knew the Christmas numbers were "way down" when you posted your comment on 12/21, since the December book didn’t come out until the next day. Do you have access to the weeklies? Or Mscore? Or are you just pretending to know what you’re talking about? Merry DXmas, Kokomo, Robin and Maynard and I’m out.

Gee is someone a little sensitive or just a little close to the fire? Sounds like someone is taking it more personally than anything...they have a term for that it's called "Butt Hurt" Still the bottom line is that it's Suckville there and has been for some time. And let's don't BS one another... EVERY PD, GSM, AND GM would love to be #1 6+ that IS HUGE and when you say it isn't it shows that you really don't know jack or you just are making excuses for your tanking station and excuses why your station isn't there. "Well we are really focused on W-35-44" yeah that's great good luck with that small niche - Look we all know how the buys come down and in what demos so spin it however you need to or want to so you can justify your position. But at the end of the day there isn't ONE GM out there that wouldn't be happy if their station was #1 6+ because that would mean / translate that they are winning in the money demos as well what'dya bet?

 

[Rob Piotrowski]

We now know who the next vict...oops, I mean PD is. RAMP report ex-CBS/Dallas Director of Music Programming Doug Harrell is the new Warm PD.

And it looks like Harrell knows what he's getting into...in the press release he says "My special thanks to Marc Kaye for his unique and honest leadership style and for making this happen."

Welcome to Seattle, Doug. One piece of advice: Rent. Don't buy.

 

[AQH]

Gee is someone a little sensitive or just a little close to the fire? Sounds like someone is taking it more personally than anything...they have a term for that it's called "Butt Hurt" Still the bottom line is that it's Suckville there and has been for some time. And let's don't BS one another... EVERY PD, GSM, AND GM would love to be #1 6+ that IS HUGE and when you say it isn't it shows that you really don't know jack or you just are making excuses for your tanking station and excuses why your station isn't there. "Well we are really focused on W-35-44" yeah that's great good luck with that small niche - Look we all know how the buys come down and in what demos so spin it however you need to or want to so you can justify your position. But at the end of the day there isn't ONE GM out there that wouldn't be happy if their station was #1 6+ because that would mean / translate that they are winning in the money demos as well what'dya bet?

I think you were better off before you chose to respond to that post.

 

[CarAgencyGuy]

I'll repeat my request- what information is being sought here specifically, are you looking for a particular demo, a trend over time or what is the question. I won't post the actual numbers, but since I have access to them, I'll answer any question as best I can given Nielsen's disclosure rules.

 

[bobdavcav]

Ok, let me respond to a couple things.
First Ford I agree, Jason Derulo doesn't really work on AC. While I've never heard him on Warm, I've heard him on at least one AC station, WBEB. Is my assumption correct that a lot of what KJR currently plays was heard on AC between the time it was on the CHR chart and now on Classic Hits? To me, AC seems to be the format where songs go to live lives of longevity, but with dance music really big right now, that presents some challenges.
Now, Car Agency Guy, I'm posting the numbers from December 2014 to December 2015 copied from an earlier post in this thread. Could you provide numbers in the same format from December 2013 to December 2014?
"W18-34 – #9 to #3 (53% share increase)
W18-49 – #7 to #2 (55% share increase)
W25-54 - #6 to #2 (42% share increase)
W35-64 - #1 to #2 (still increased share by 27%)
A18-34 – #6 to #6 (13% share increase)
A18-49 -#7 to #3 (23% share increase)
A25-54 - #8 to #3 (21% share increase)
A35-64 - #2 to #3 (5% share increase)"

 

[davideduardo]

EVERY PD, GSM, AND GM would love to be #1 6+ that IS HUGE and when you say it isn't it shows that you really don't know jack or you just are making excuses for your tanking station and excuses why your station isn't there.

Nope. A GM or GSM or PD does not necessarily want to be #1 in 12+ because that still might mean that the station is not doing well in the sales demos.

A good example is WDUV in Tampa. A decade and a half at #1 12+. But it always was all in 55+ and 65+, while they were 15th in 25-54 and 15th in sales.

"Well we are really focused on W-35-44" yeah that's great good luck with that small niche - Look we all know how the buys come down and in what demos so spin it however you need to or want to so you can justify your position. But at the end of the day there isn't ONE GM out there that wouldn't be happy if their station was #1 6+ because that would mean / translate that they are winning in the money demos as well what'dya bet?

Not necessarily. You can be #1 in 12+ and only be winning in 55+.

Another example was WGN in the years when it was still overall #1. It was around #20 in 25-54 and sales were declining.

That's why many of us never pull up the 12+ rankers.

 

[semoochie]

Look at all those top ranked Beautiful Music stations that dumped the format in the 1980s.

 

[fordranger797]

Nope. A GM or GSM or PD does not necessarily want to be #1 in 12+ because that still might mean that the station is not doing well in the sales demos.

A good example is WDUV in Tampa. A decade and a half at #1 12+. But it always was all in 55+ and 65+, while they were 15th in 25-54 and 15th in sales.



Not necessarily. You can be #1 in 12+ and only be winning in 55+.

Another example was WGN in the years when it was still overall #1. It was around #20 in 25-54 and sales were declining.

That's why many of us never pull up the 12+ rankers.

Thank you for providing an excellent explanation and reasoning!