klutch00 said:
WHKW Cleveland - Syndicated religion on a clear channel station? Give me a break! They could at least program music during the evenings. The "inspirational rock" program on Saturday night could also be broadcast on Friday night as well.
It's a shame of what Salem did to the 1220-Cleveland signal, now WHKW. It used to be sports/talk WKNR (which moved to 850 in 2001) and before that, WGAR-AM. Besides non-direct WTAM/1100, 1220 is one of the best night signals in the market. It isn't a "clear channel," as it went to 50 d/n only in the late 1940s.
They also own WHK/1420, which even though 5 kW d/n, carries the standard lock-key Salem conservatalk format. A waste anyway. (Note: 1420-Cleveland was ceded by Salem in a complex ownership purchase/trade in 2001 - which led to the WHK calls and religious format moving to 1220 - but was bought back by Salem in 2004, and became WHK again.)
But regardless of the ratings for their programming... Salem usually profits from it anyway. In WNTP's case, for example, all hosts excluding Laura Ingraham (TRN) and Dennis Miller (WW1) are produced in house. Low cost and overhead, especially if there is no local personalities of any sort (typically the case with these stations), and they get easy money.
It's similar to when Salem almost rode WKNR (yes, Salem owned a sports station!) to the ground. Which, while not 50 kW d/n, was a waste anyway.
To them, WKNR was easy money, and they ran it just like they do with WNTP, with low cost and overhead. Mercifully, Salem finally bailed out last year, selling it off to Craig Karmazin (Mel's son). Craig sinced rebranded it with the ESPN name and affil... but to his credit, WKNR has also done two things - an emphasis on strong local programming and PBP. It's been remarkable as to how much positive changes have came over there in the past year...
- nate81