WAY-FM is buying KRKU 93.9 Loveland. But they already own KXWA 89.7 Loveland which has a better signal. So I wonder what they are up to?
brian.marchand said:WAY-FM is selling KXWA 89.7 Loveland, CO to CALVARY CHAPEL AURORA for $3,050,000.
Way-FM paid 750,000 for KRKU 93.9 Loveland, CO.
Way-FM paid $2,325,000 for KKHI 101.9 Centennial, CO.
So it looks like Way-FM will owe 25,000 between the 3 deals. Not bad for better coverage of Denver now. They lose coverage of Cheyenne, WY but Air1 already covers Cheyenne with the same format.
Ok here is another question that i am curious about...brian.marchand said:Yeah KXWA will move to 93.9. I think they did good getting a stronger signal in Denver on 101.9 and it will end up only costing them $25,000.
I am guessing they sold 89.7 to pay for 101.9 without having to raise much pledge money to buy it. And by buying 93.9 allowed them to sell 89.7 and still cover most of the area north of Denver.
brian.marchand said:WAY-FM is selling KXWA 89.7 Loveland, CO to CALVARY CHAPEL AURORA for $3,050,000.
Way-FM paid 750,000 for KRKU 93.9 Loveland, CO.
Way-FM paid $2,325,000 for KKHI 101.9 Centennial, CO.
So it looks like Way-FM will owe 25,000 between the 3 deals. Not bad for better coverage of Denver now. They lose coverage of Cheyenne, WY but Air1 already covers Cheyenne with the same format.
WRIKER said:Air1 isn't own by WAY-FM MEDIA.
Airone doesn't broadcast the same format as Wayfm, not even close!
Kent said:WRIKER said:Air1 isn't own by WAY-FM MEDIA.
He wasn't trying to imply it was. He was trying to say that Way FM is similar enough to Air1 that Cheyenne probably didn't need both.
Airone doesn't broadcast the same format as Wayfm, not even close!
It's not the same format, but it targets basically the same audience. Air1 is Christian rock while K-Love is contemporary Christian. Way FM is Christian CHR. Christian CHR will overlap with both formats to some degree but usually has a similar audience composition to Christian rock.