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WBAP will be simulcasting on 93.3 FM

Ryan Williams said:
Thanks for putting a time stamp on it.

I turn 40 later this month, so the flag logo is literally the only thing I have known. WBAP has been part of my life since I was very young because my folks were daily listeners. I'm not an all-day-listener, but I still sample it throughout the week.
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And there you have an example of how "old demo" stations have a sprinkling of listeners on the young side!
 
Ryan Williams said:
They have had that Texas flag logo as long as I can remember, even through the 96.7 simulcast years. I am not sure how I feel about the new one. Seems kind of generic.
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If you miss the Texas flag logo, KDEX in Dexter, Missouri still uses it in a few places, though I understand it's slowly converting to a version of the current WKHX Atlanta logo!
 
nd2023 said:
If they’re a 100% simulcast, the ratings will be combined
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If they so choose (which they will.)
Nielsen now allows for up to 5% non-simulcast time during the survey period, but two stations still must basically be a full simulcast in order to qualify for TLR (Total Line Reporting.)
 
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93.3 washes out here in southern Grayson County and 93.1 Katy Country kills it completely on several of my radios. Oh well.
 
Ryan Williams said:
The application to change the call sign of 93.3 from KLIF-FM to WBAP-FM has been filed.
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Hopefully in the new Legal IDs, they have the voiceover guy pronounce Haltom City correctly. I noticed that they’re pronouncing it Holtom or it almost sounds like Holthom. The correct pronunciation is “Hall-tum”.
 
Note the Dallas market has a WFAA television station. That begins with a W. It got the call sign in 1950 when it became a sister station to WFAA 570 AM. The TV station signed on as KBTV in 1949 but was sold the next year.

Any AM, FM or TV station with an unusual call sign can share it with its sister stations on the other bands, even if it breaks current rules for stand alone stations. CBS was able to set up WJZ-FM Baltimore, WBZ-FM Boston, KDKA-FM Pittsburgh and WIP-FM Philadelphia in the 2010s, even though those call letters all broke rules that would apply to stand-alone FM stations.

When WFAA radio became KLIF in 1983, that allowed the TV station to drop the "-TV" suffix from its call sign. And from 2010 to 2013, an FM station at 96.7 simulcast WBAP 820. So that was also WBAP-FM for three years.

There are now eight stations in Texas with W call letters:

--WOAI-AM-TV San Antonio
--WTAW (AM) College Station
--WTAW-FM Buffalo
--WACO (FM) Waco
--WFAA (TV) Dallas
--WBAP (AM) Fort Worth
--WBAP-FM Haltom City (soon)

There's no need to park KLIF-FM. Cumulus still has KLIF (AM). Another company can't claim KLIF-FM without Cumulus' permission.
 
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