Why wouldn't they leave WBMX alone at 98.5 and just switch WBCN to sports?
Yeah, I'm a little perplexed by that, too.
I am guessing that 98.5 signal from the tall FM 128 tower is probably, generally superior to WBCN's Pru location as a regional service.
WBMX on 104.1 may be a better choice for Hot AC in-store and in-office listening in the city to penetrate the buildings.
A-ha! Good thinking! This makes sense if you assume 98.5 is going toe-to-toe with WEEI, since WEEI has very poor nighttime coverage in the lucrative Metrowest markets. Not that 104.1 has lousy coverage out there...the coverage is pretty good until you get into the co-channel hash from 104.1 in Hartford...but 98.5's Metrowest penetration is definitely the better of the two. Even so, the difference seems so minimal compared to the disruption of the formats...maybe that speaks to how weak the audiences for WBMX and WBCN have been?
Speaking of which, this is bad news for WEEI; they've enjoyed a death grip on sports-talk in Boston for years...and with the Sox games they'll continue to be a market-leader but this will no doubt take a sizeable bite out of their revenues. Not unlike what WTKK did to WRKO, I'd imagine. I'll bet this also bodes ill for WMKK, or even WAAF/WKAF, since if WEEI's booking slips far enough I have little doubt Entercom will start simulcasting 850AM on an FM outlet to compete. It's a logical move, albeit
only if the booking slips quite a lot. WMKK bills well for a near-zero-cost operation, and WAAF has a chance to pick up a sizeable audience with WBCN out of the picture.
BTW...WBCN as an internet station?!?!? Why not at least an HD2 station? Not ideal, I know...but WXPN has made it work pretty well with Y100 down in Philly. And it's better than an internet-only station.
If only WBCN had kept their original energy and format over the years. They lost their way and now can't get it back.
I think WBCN's demise was more about them losing their
Howard Stern and couldn't get that back. A lot of rock stations felt that pinch a lot harder than WBCN, after all. Although, come to think of it, doesn't Stern's contract with Sirius run out in 2010? I wouldn't be surprised if the contract they offer him for the next time is for a lot, lot less than he got the first time. So much less that he might even make more money back on terrestrial radio.
Of the remaining alt/rock stations on the air who will benefit the most?
Flip a coin. The three-way war between WFNX, WAAF/WKAF and WBCN benefitted nobody. I would say it benefits whoever's left to only have two stations fighting it out instead of three. (shrugs) If I had to pick, I'd say WAAF stands to benefit slightly more as, with WKAF, they've got the better signal. OTOH, traditionally WFNX has done a better job catering to the actual Boston market...especially the college kids. Hell, I don't know...just flip the damn coin.
