WBEN a "Godsend"

[dand5780]

Thank you for the clarification. Much more than Dandy could muster.

Because it's my responsibility to give you numbers.

I would question those figures though. Do they even wake up that early (especially in winter)? I've never heard anyone actually talk about that show either.

 

[TheBigA]

I've never heard anyone actually talk about that show either.

How many black people do you know socially?

 

[davideduardo]

Because it's my responsibility to give you numbers.

I would question those figures though. Do they even wake up that early (especially in winter)?

I detect an ugly vein or racism and bigotry in the "they" statement. Awful. Dreadful. Shame!

The African American community is, for the most part, hard working and "wakes up" in the morning for school, work and other occupations just like the rest of us.

I've never heard anyone actually talk about that show either.

Steve Harvey is probably the most recognized morning show host for Urban or Urban A/C stations, and is syndicated nationally. He is also the host for the nationally syndicated "Family Feud" game show.

Yeah, I realize that it is futile to argue with racists. I guess having a white sheet over their head for too long stifles brain activity.

 

[dand5780]

The African American community is, for the most part, hard working and "wakes up" in the morning for school, work and other occupations just like the rest of us.

Don't kid yourself. We're talking about the City of Buffalo, where a school board is fighting the only member of said board that cares that the attendance rates are dismal among blacks.

I know who Steve Harvey is. I just don't know of anyone who talks about his show. I know he has his own racism issue to deal with though.

Ann from Buffalo, the sweet black lady that calls into WBEN would set you straight. You can search the archives and get the scoop.

 

[davideduardo]

Don't kid yourself. We're talking about the City of Buffalo, where a school board is fighting the only member of said board that cares that the attendance rates are dismal among blacks

Attendance at school and related issues are a function of poverty. They affect low income people of all races. You are trying to make a racist point out of an economic problem... one that was caused by people with attitudes like yours.

 

[ckg279]

Because it's my responsibility to give you numbers.

I would question those figures though. Do they even wake up that early (especially in winter)? I've never heard anyone actually talk about that show either.

Son, when you made your statement about Bauerle, you didn't provide SQUAT to back up your statement. David DID. Ergo: Advantage, David.

 

[dand5780]

Son, when you made your statement about Bauerle, you didn't provide SQUAT to back up your statement. David DID. Ergo: Advantage, David.

Son, I don't have to provide anything. What do you think this is? I stated what I know. You can take it with a grain of salt or do your own verification.

 

[davideduardo]

Son, I don't have to provide anything. What do you think this is? I stated what I know. You can take it with a grain of salt or do your own verification.

I don't know how to verify the statements of a racist. The best that can be done against statements based on stereotypes, hearsay and bigotry is to discredit such utterances.

Or, as a friend once told me, "If a jackass brays at you, do you take offense?"

 

[tbolt909]

Dandy got one thing right. He said he "provides nothing".
He states "What He Knows". Nothing...

 

[flybynight]

Dandy got one thing right. He said he "provides nothing".
He states "What He Knows". Nothing...

With the advent of the internet, people like him have found each other. They used to be fairly isolated...being that one relative nobody wanted to sit next to at holiday dinner...but now they're empowered because they know there are other malcontent racists just like them. They're bad for discourse, bad for politics and bad for the country.

The question is, how in the world do we isolate them again and restore civility to our society?

 

[davideduardo]

With the advent of the internet, people like him have found each other. They used to be fairly isolated...being that one relative nobody wanted to sit next to at holiday dinner...but now they're empowered because they know there are other malcontent racists just like them. They're bad for discourse, bad for politics and bad for the country.

The question is, how in the world do we isolate them again and restore civility to our society?

Good question, since electroshock and lobotomies are frowned on now...

 

[Element9]

This may smash head first against your concept of the world and the community in which we live, but "they" do indeed wake up that early. They care for their parents, their children and grandchildren, they teach in schools, they go to work, they care for the sick, frail and elderly, they pay taxes, they go to church, they shop at Wegmans' and Tops, they buy cars and trucks and houses, they vote, they hold public office, they defend our country, they bleed, they hurt, they grieve. They celebrate new life and joyful times. "They" also listen to radio.

 

[Buddy Shula]

David quoted ratings that show very FEW 25-44 Women
listen to WBEN. That seems accurate.
Of course, WBEN folk prefer Alternative Facts.

If Buddy is such a sales genius, why doesn't he get his
management to stop paying Nielsen for ratings?
His incoherent ramblings show that he thinks he can
sell a glass of water to a drowning man...

TBolt, again.....I do not use ratings to sell. I have not used a rating to sell in 20 years. I do not even know what most of the rating terms mean. Neither do my clients.

 

[Buddy Shula]

No, it is what a radio realist who looks at all sides of the current situation of radio should say. You can't build a house without a measure, a level and tools. I take advantage of all the tools I have so I am well informed and can answer questions a client may have and, thus, reassure the client that I am a source for facts and not hype.

I used to call on a car dealer in Lake City, FL. That is a town that makes Jamestown look like a major metro. On the first call, he took me to the back, and said, "look, none of these cars has your station on the radio!" I said, "that is because you don't have a campaign on my station." I then said that if he did the same check in the WalMart parking lot, he'd see he was missing nearly half of the potential market (my basis was the Arbitron annual county data, which guaranteed that if he did actually check, he'd confirm what I said. I never mentioned ratings but I had self-confidence about my statement).

The dealer then took me into his office, and proceeded to rattle off one objection after another. I answered them all using arguments that could be proven by logic, not tables of data. But I knew the data and was sure about what I said.

The dealer then put on a really big Cheshire cat smile and pulled a trade magazine out of his drawer and pushed it at me. It was open to an article about "10 Ways to Get Rid of a Media Salesperson". He said, "You passed. That was fun. Let's write up a contract".



What is killing radio is that even the adult demos are listening less because there are so many options that consumers have for entertainment. We are an ad-supported medium, and listeners don't want ads, and they want stuff for free. Average listening per week in markets like yours and some of the ones I work in is off by around half in the last 15 years or so.

And Southern California has several markets smaller than Buffalo, like Victorville, Oxnard/Ventura and Palm Springs (in the half million range), one of near comparable size in Bakersfield, and three bigger ones in LA, SD and the Inland Empire. Each has its own issues based on population, ethnicity, the economy and such, but the radio issues are really quite universal; most apply in Perth and Calgary and Puebla as well.



Research in radio is talking to listeners. How often do you actually talk to listeners, not clients?



No, they are based on a friend who manages a practice and a relative who is an optometrist, in different cities... one of which has the same climate, demos and winter snow that your market does.



The Lasik surgery equipment is almost always leased as



You did not explain that, and I, mistakenly formed the opinion that you were only speaking of WBEN as that's the only station you seem to talk about.



You still did not answer the question about whether you have ever turned away a piece of business because it did not fit the station.

Nielsen data is useful to know even for direct sales. it helps to tailor a schedule and to give the client security in the potential for a successful campaign. You make it seem as if knowledge were evil; that was the approach used by the legendary "snake oil salesman" from two centuries ago.



There is a link at the bottom of every post that says I am, and was, in... not "the media"... but RADIO!



I have been in markets where it did not make sense to even have a local sales staff to markets where most if not all sales was local.



I'll bet that understanding the Neilsen data would make you a better seller and, more importantly, a better defender of the use of radio.

Wow, this is a lot of stuff. Here is what I know. I have been in radio in Buffalo for 35 years both selling and on air....mainly doing both at the same time. Our company offers a lot less for agency commission, so I sell mainly all direct. I also like to do everything for my clients. I voice, write, schedule their campaigns. I get results. I never use ratings or ratings based approach. The way radio ratings are derived are totally out of date, and not dependable. It appears to me that you do a lot of agency business, you love programming consultants, and you are top management. All of that is cool. But in Buffalo NY, management is dependent on local direct billers, with depth of contact, and strong client partnerships. The word "agency" is not in my mind. Agency's kiss their clients ass to get and keep business. I don't. I do what is right for my clients. We have seven stations that cover all demos. If I had just one station, I would only sell that demo to a client who needs that demo. I am 100% commission based. ZERO salary. If my clients do not get results from working with me, I do not get paid. Can you say the same? Do you have a salary to fall back on? Do your salespeople pay your salary? I bet they do. I get what you say.....however, it appears I am far more grassroots. In my opinion, consultants have done a great job at killing music radio. They were asleep at the switch, while technology was clobbering them. I think radio ratings are just a bullshit story that entices an advertiser to buy your product. You know how I entice a client to buy my stations? I have an IDEA. That's it. It works.

 

[TheBigA]

In my opinion, consultants have done a great job at killing music radio. They were asleep at the switch, while technology was clobbering them.

Huh? Do you know what a consultant does? Obviously not. Consultants do what you do...they work for the client. There are consultants who look at the industry, and consultants who look at specific stations. Two different things. But if we're going to bring up being "asleep at the switch," there's a lot of blame to go around, starting with the music industry itself.

No one killed music radio, otherwise you wouldn't be behind WYRK and WBLK. WYRK isn't #1 because they have no competition. They're #1 because they're a station that engages their listeners on air, on line, and in person. That's what makes local radio great. No one was "asleep at the switch" with technology at Townsquare or CBS.

 

[dand5780]

No one killed music radio, otherwise you wouldn't be behind WYRK and WBLK. WYRK isn't #1 because they have no competition. They're #1 because they're a station that engages their listeners on air, on line, and in person. That's what makes local radio great. No one was "asleep at the switch" with technology at Townsquare or CBS.

They're number 1 because that's what you hear when you go anywhere.

As more and more businesses come to terms with their demise, they will have to begin shutting off WYRK and WBLK (and Joy and Star) and start playing WBEN. NO ONE is going to go to the doctor's office from 3 o'clock on if they are playing anything but Bauerle & Bellavia. Same thing with these rinky dink stores playing WBLK, Joy, or Star while losing business to people shopping online while listening to WBEN.com.

 

[ckg279]

They're number 1 because that's what you hear when you go anywhere.

As more and more businesses come to terms with their demise, they will have to begin shutting off WYRK and WBLK (and Joy and Star) and start playing WBEN. NO ONE is going to go to the doctor's office from 3 o'clock on if they are playing anything but Bauerle & Bellavia. Same thing with these rinky dink stores playing WBLK, Joy, or Star while losing business to people shopping online while listening to WBEN.com.

First off, Dandy: 96.1 hasn't called itself "Joy" in at least a few years, so do try to keep up. Second: I can tell you that where I work, at least one location has WYRK being played in the background. Others have WBLK, Kiss, Mix 96, Star or 97 Rock; it all depends on who gets to the radio first. What they AREN'T playing is WBEN. And THAT IS A FACT.

Your brown-nosing of WBEN is getting ridiculous, even for you. You should start worrying about getting younger listeners to listen to news/talk radio; the audience you DO have is old, white, and they're dying off. Running with the same, over-tired political crap isn't going to cut it.

 

[TheBigA]

They're number 1 because that's what you hear when you go anywhere.

You misread my quote. I didn't say WBEN is #1, because that would be false. WYRK is #1.

 

[dand5780]

You misread my quote. I didn't say WBEN is #1, because that would be false. WYRK is #1.

I didn't misread. I understand that WYRK is #1. Number 1 in how many people are listening, whether they want to or not.

 

[dand5780]

the audience you DO have is old, white, and they're dying off.

People die. But it's amazing that only white can be used around here to describe an audience.