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WBLS HD2 Stunting

Technically this would be program testing as opposed to stunting. Mediaco likely just preparing the signal for a potential broker (or showing off its coverage to someone who is interested). Same thing going on right now with 93.1 WPAT-FM which is running the primary feed programming on about a minute delay.
 
I recall there used to be an HD2 in New York that broadcast in Chinese. I'm surprised this no longer exists. I realize there are a couple of weak AM signals (one in Mandarin, the other Cantonese), but the population of people from China in this area is quite large. It seems many of the older immigrants from China are not fluent in English.
 
I recall there used to be an HD2 in New York that broadcast in Chinese. I'm surprised this no longer exists. I realize there are a couple of weak AM signals (one in Mandarin, the other Cantonese), but the population of people from China in this area is quite large. It seems many of the older emigrants are not fluent in English.
Radio can't wait to pull the plug on older listeners. If the Chinese-dominant listeners are all elderly, they're not salable to advertisers. If the long-term goal is still to monetize HD, the last thing they'd want to put there is a format with 75-to-grave listeners.
 
Technically this would be program testing as opposed to stunting. Mediaco likely just preparing the signal for a potential broker (or showing off its coverage to someone who is interested).

Why couldn't they have kept airing WLIB on HD2, as noted above, to accomplish the same thing though?
 
Why couldn't they have kept airing WLIB on HD2, as noted above, to accomplish the same thing though?
WLIB is no longer co-owned with WQHT/WBLS. Emmis owns 1190. Mediaco owns 97.1/107.5. While Emmis is a minority owner in Mediaco, they are no longer involved at all in the operations of the FMs.
 
Technically this would be program testing as opposed to stunting. Mediaco likely just preparing the signal for a potential broker (or showing off its coverage to someone who is interested). Same thing going on right now with 93.1 WPAT-FM which is running the primary feed programming on about a minute delay.
I always thought of "Program Test" as a description of broadcasts by a station with a CP prior to regular broadcasting and application for license.

An HD is a tacitly licensed function of a station, and would not need a Program Test. Maybe "demo mode" is better.
 
It's almost as much of a stunt as a demo. They seem to be playing virtually the entire catalog from both Neil Young and Joni Mitchell. They alternate one random album cut from Neil, then one from Joni, back and forth between the two with silence between the songs, no talk or liners, not even a TOH legal ID on last check. Every song has the appropriate Artist-Title info displaying on the screen but no album art or station logo.

Maybe they're planning a new format of all Canadian folk artists. 🥱
Or artists who don't get played on Spotify any more? 🤔
 
I’m thinking it’s artists that boycotted Spotify.
I think Hot 97 should have the Original Hot 97 on the HD2, back when it was a dance station
 
WBLS-HD2 seems to have finally transitioned to new programming with a Notorious B.I.G. tribute, including imaging for it. Oops, f-bomb just dropped in the lyrics. No station name heard yet. Neil Young is still scrolling as the artist name on the display.
 
WBLS-HD2 seems to have finally transitioned to new programming with a Notorious B.I.G. tribute, including imaging for it. Oops, f-bomb just dropped in the lyrics. No station name heard yet. Neil Young is still scrolling as the artist name on the display.
Are HD subchannels subject to the same content limitation -- language, primarily -- as the main signals?
 
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