Does anyone noticed that Rock 92.9 ratings crashed as soon as that new adult hits station went on the air? Co owned stations WROR, WKLB and WBQT are still doing fine. But Rock 92.9 just crashed
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
WBOS
- Thread starter CassChopper96
- Start date
Now, I wouldn't say that they crashed, I would say that the numbers are disappointing instead. It seemed to have started out on a good note, however, because of osmosis in the radio landscape WBOS has turned out to settle as being merely a slightly younger version of WZLX., iHeartRadio adapted to the new competition too!
Then Entercom fires "Big 103" out of the gate, and onto the racing scene too!
, and somehow WROR just seems to do way much better in the so-called Classic Rock/Classic Hits format.
In the end 92.9 WBOS "Rock For A New Generation!", while technically true, just doesn't do nearly as well as it ought to have.
Then Entercom fires "Big 103" out of the gate, and onto the racing scene too!
, and somehow WROR just seems to do way much better in the so-called Classic Rock/Classic Hits format.
In the end 92.9 WBOS "Rock For A New Generation!", while technically true, just doesn't do nearly as well as it ought to have.
Looking at the ratings every other station look to be doing what it normally doesNow, I wouldn't say that they crashed, I would say that the numbers are disappointing instead. It seemed to have started out on a good note, however, because of osmosis in the radio landscape WBOS has turned out to settle as being merely a slightly younger version of WZLX., iHeartRadio adapted to the new competition too!
Then Entercom fires "Big 103" out of the gate, and onto the racing scene too!
, and somehow WROR just seems to do way much better in the so-called Classic Rock/Classic Hits format.
In the end 92.9 WBOS "Rock For A New Generation!", while technically true, just doesn't do nearly as well as it ought to have.
WZLX, WROR, and WBGB have all seen upticks within the past 3 months. Big 103 seems to have leveled off a bit though.Looking at the ratings every other station look to be doing what it normally does
It is of my opinion that 92.9 Rock is simply under performing.
Many believe the call letters or frequency are cursed. With the exception of the brief stint as a Disco Dance station BOS has always under performed. Heftel entered the market by simulcasting Disco on both 107.9 and 1430 while the company's owner CeCe Heftel represented Hawaii's 1st Congressional District in the US House. The then BOS PD was asked by Champion Broadcasting owner Herbert Hoffman how they could compete with the station that quickly captured the BOS audience. Robin said they would have to hire really good Club DJ's to mix the music while keeping the on air personalities. Pay two people for each shift? Hoffman didn't see the need and before the year ended BOS was back to playing Ann Murray and John Denver.WZLX, WROR, and WBGB have all seen upticks within the past 3 months. Big 103 seems to have leveled off a bit though.
It is of my opinion that 92.9 Rock is simply under performing.
I think a number of factors are affecting Rock 92.9's numbers. Seasonal listening shifts are among the factors. Sharing of audience with Big 103 is certainly a factor.
However, my gut feeling is song burn is a big factor.
Hearing "The Final Countdown" by Europe becomes passé after a while!
I think it's a mistake on Rock 92.9's part to ignore virtually all rock music from the past 20 years.
However, my gut feeling is song burn is a big factor.
Hearing "The Final Countdown" by Europe becomes passé after a while!
I think it's a mistake on Rock 92.9's part to ignore virtually all rock music from the past 20 years.
I think it's a mistake on Rock 92.9's part to ignore virtually all rock music from the past 20 years.
That's a very different format.
Yup!That's a very different format.
Many believe the call letters or frequency are cursed.
Oh, please! Don't encourage the posting of any more hokum about "cursed" calls and frequencies than this website has already suffered!
Beasley and former Greater Media usually does a great job at programming their stations. But 92.9 though? It just seems like they are always too rigid with their programming.Oh, please! Don't encourage the posting of any more hokum about "cursed" calls and frequencies than this website has already suffered!
While I do not know the numbers, it is my impression that they need to skew even younger if they are going to have a significant impression in the listenership.
They need more than just branding it "Classic Rock for a new generation" or however they are positioning themselves. Right now WZLX took a page from what WBOS is doing, and presently running circles around them!
How about an "all hokum, all the time" format?Oh, please! Don't encourage the posting of any more hokum about "cursed" calls and frequencies than this website has already suffered!
That's a very different format.
Even KLOS finds ways to integrate recent songs into its playlist. Texturally, there are recent songs that have the right "sound" that would fit well on Rock 92.9.
Want a nearby example? 94HJY in Providence is a perfect example.
Rock 92.9 overdoses on gimmicky songs that people don't want to hear every workday or every other workday for a year straight. That's one reason their ratings have slipped badly.
Want a nearby example? 94HJY in Providence is a perfect example.
They say they're "mainstream rock." That's a different format.
In fact both KLOS and WHJY identify themselves as mainstream, while WBOS identifies as classic.
Last edited:
MassMusicMan
Banned
Oh, for Chrissakes...
1) WBQT with its 2.0 (and yes, I'm citing 6+, because that's all the guy who started the thread has seen) is "doing fine", WBOS with its 1.8 "crashed." Right.
2) "Osmosis in the radio landscape?" I barely passed high school biology, it was the most boring presentation of subject matter I can recall from 13 years of free trash public school, and even I could tell you that "osmosis" does not mean what you think it means...which, from the context, isn't even clear to me.
3) Classic rock/classic hits format isn't a thing for WROR. It's decidedly classic hits, which should be obvious, since it's a sister station to WBOS.
4) The positioner is "The Next Generation of Classic Rock", not "Rock for a New Generation." They're not selling Pepsi. Peculiar that one follows the radio without listening to it.
5) "It is my opinion that Rock 92.9 is underperforming." It's on the air, ain't it?
6) "Many believe the call letters are cursed." Whoa, don't go keeping those straw people near any open flames now.
7) Yes, Rock 92.9 is ignoring virtually all rock music from the last 20 years. It's also ignoring all Gregorian chants and ragtime from the last 20 years.
8) "They need more than 'classic rock for a new generation' or however they are positioning themselves." Seriously, twice? Dude, it's free radio. Just find one and turn it on. I can mail you batteries if you'd like.
1) WBQT with its 2.0 (and yes, I'm citing 6+, because that's all the guy who started the thread has seen) is "doing fine", WBOS with its 1.8 "crashed." Right.
2) "Osmosis in the radio landscape?" I barely passed high school biology, it was the most boring presentation of subject matter I can recall from 13 years of free trash public school, and even I could tell you that "osmosis" does not mean what you think it means...which, from the context, isn't even clear to me.
3) Classic rock/classic hits format isn't a thing for WROR. It's decidedly classic hits, which should be obvious, since it's a sister station to WBOS.
4) The positioner is "The Next Generation of Classic Rock", not "Rock for a New Generation." They're not selling Pepsi. Peculiar that one follows the radio without listening to it.
5) "It is my opinion that Rock 92.9 is underperforming." It's on the air, ain't it?
6) "Many believe the call letters are cursed." Whoa, don't go keeping those straw people near any open flames now.
7) Yes, Rock 92.9 is ignoring virtually all rock music from the last 20 years. It's also ignoring all Gregorian chants and ragtime from the last 20 years.
8) "They need more than 'classic rock for a new generation' or however they are positioning themselves." Seriously, twice? Dude, it's free radio. Just find one and turn it on. I can mail you batteries if you'd like.
They say they're "mainstream rock." That's a different format.
In fact both KLOS and WHJY identify themselves as mainstream, while WBOS identifies as classic.
My whole point is WBOS should consider veering more in a mainstream rock direction. I would drop references to "classic rock" from the positioning statement.
They could in theory get away with it, if they added music no newer than a decade or two ago.My whole point is WBOS should consider veering more in a mainstream rock direction. I would drop references to "classic rock" from the positioning statement.
My whole point is WBOS should consider veering more in a mainstream rock direction. I would drop references to "classic rock" from the positioning statement.
Just a few years ago, this station was alternative. It got a 1 share. It flipped to classic rock and the ratings tripled. You can't keep changing formats every few years. It's simply not good for building audience and it costs money.
They're being out-programmed by iHeart. This is nothing new. It's happening in other cities. They need to get on the front end of the format and reach out to their audience. Adding music from a different format isn't going to help. It'll just confuse and alienate the listeners. They need to double down on what they are.
Meaning getting rid of whatever "dinosaur" tracks they are still playing and sticking to '90s and '00s to draw a greater distinction between themselves and WZLX?Just a few years ago, this station was alternative. It got a 1 share. It flipped to classic rock and the ratings tripled. You can't keep changing formats every few years. It's simply not good for building audience and it costs money.
They're being out-programmed by iHeart. This is nothing new. It's happening in other cities. They need to get on the front end of the format and reach out to their audience. Adding music from a different format isn't going to help. It'll just confuse and alienate the listeners. They need to double down on what they are.
K
Kevin
Guest
How well does “Dave and Chuck the Freak“ do in the morning ratings for 92.9?
Oh, please! Don't encourage the posting of any more hokum about "cursed" calls and frequencies than this website has already suffered! Pardon me. I assumed you wouldn't take my post literally.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.