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WBRF exclusive NASCAR station in Triad?

M

MaskMan

Guest
Someone told me that WBRF now has the exclusive rights to air NASCAR in the Triad. Seems like that would be a big revenue blow to WTQR. Wondering how CC let this happen? Anybody have details?
 
NASCAR has not performed well in PPM markets. If they are not selling local clients, there's no
reason to carry it. NASCAR is losing many Country FM affiliates in large markets.

Every race is on TV and their ratings are falling.
 
Atticus said:
Someone told me that WBRF now has the exclusive rights to air NASCAR in the Triad. Seems like that would be a big revenue blow to WTQR. Wondering how CC let this happen? Anybody have details?

MRN Website still lists WTQR as the affliate..WLXN -AM 1440 lexington and WSOC-FM Charlotte
 
surfdude said:
NASCAR has not performed well in PPM markets. If they are not selling local clients, there's no
reason to carry it. NASCAR is losing many Country FM affiliates in large markets.

Every race is on TV and their ratings are falling.

This is exactly the reason that I heard from someone inside CC-GSO.
 
Still another CC disconnect from the disconnection leader. Whats next? Letting chimps voicetrack? ppm research shows young people love chimps.
 
Re: Chimps at CC

Wait, I thought they already HAD chimps voice tracking the CC stations in Greenboro... Oh yeah, that's right, that'd put the big banana in peril, more so that it already is! ;D
 
Pretty sure WSOC-FM will not be carrying any NASCAR races this year. I am not sure who will be carrying the races in Charlotte. Last I heard there was a possibility that WFNZ or WBCN may carry some MRN races.

PRN Sprint Cup races will continue to air on WSJS I believe.

You will be hard pressed to find a Truck series or Nationwide series race on the radio around here...

t123
 
I heard promo's for NASCAR on WSJS this week. All the Sprint Cup races. Guess no one is carrying the Nationwide and Truck series? Too bad. The Nationwide and Truck series offer much better racing than Sprint Cup.
 
WFNZ carried all the races last year in Charlotte. NASCAR has really been dropping, like said in earlier threads, for years and years. For example, the races used to be on the big 100,000 watt country station in Charleston, but now, they are on a AM sports station with not much range at night.
 
Like other sports - they are going satellite and Internet. These appointment programs rarely are in format with the station carrying them and rarely convert listeners.
 
knowsdown said:
Wait, I thought they already HAD chimps voice tracking the CC stations in Greenboro... Oh yeah, that's right, that'd put the big banana in peril, more so that it already is! ;D
I don't work in radio.

WSJS airs races that WTQR doesn't. What's really confusing is the the News & Record would list one station and the Journal would list the other, and I don't think both stations air the same race. This goes back to when they were co-owned. Though I remember one time back in the WFMX days WSJS had some other sports event and WTQR didn't have the race.
 
vchimpanzee

There are three different radio networks that broadcast NASCAR Races. Motor Racing Network, Performance Racing Network and the Indianapolis Motor Speedway Radio Network. MRN is owned by International Speedway Corp headed by the France family. PRN is owned by Speedway Motorsports Inc (actually Charlotte Motor Speedway) headed by the Smith family. IMS Radio is obviously owned by the Indianapolis Motor Speedway.

PRN races air on WSJS. MRN race have aired on WTQR. I am not sure about this year.

I have to disagree with DubbaDon. Radio stations are leaving thousands of dollars on the table by not carrying programs that set themselves apart from the iPod and Pandora. In reality very few people subscribe to Sirius. Sooner or later these short minded radio operators will realize there is no way to compete with music 'radio' stations listeners can program themselves and come back to programs of local interest.

Racing is a prime example of programming that stations can make a ton of money on if they have sales people that will go out and make the calls. This last year I had people come up to me knowing I am in the business and ask me why they can't hear the races on FM. Those people like to spend nice summer days on the lake or out by the pool where a regular radio still works great.

Testing123
 
Radio stations are leaving thousands of dollars on the table by not carrying programs that set themselves apart from the iPod and Pandora. In reality very few people subscribe to Sirius

Sirius just hit the 20 Million Subscriber mark and continues to climb with subscribers. They have also become a great platform for radio hosts who have been forced off the airwaves by the FCC and Pandora will become their next competitor as they look to expand into talk/entertainment/programming and are on the verge of an IPO.

Sooner or later these short minded radio operators will realize there is no way to compete with music 'radio' stations listeners can program themselves and come back to programs of local interest.

I think they already know that and have for quite some time....the programs and local interest will never come back because it costs money. Plain and Simple. Look at the station at hand we're talking about with the NASCAR races, WSJS 15 years ago, they had UNBELIEVABLE local hosts, news, and shows. Off the charts nearly 24 hours local programming. It was really amazing. Once the Consolidation in the mid 90' was allowed it was F the listeners, buy up radio stations, maximize profit, and anyone who isn't doing 9 jobs at once, see you later.

The consistent live and local programming on the radio is few and far between. It might as well be Vaudeville as far we're concerned.
 
In the days that WSJS and WTQR were co-owned, TQR carried the cup races and SJS aired the (then) Busch series races when there was no conflict with football.

Shortly after CC sold SJS to CBS, PRN approached SJS about airing the Monday talk show (Benny Parsons). We jokingly said "Sure - just give us an exclusive on the cup races and you have a deal." Amazingly, they said OK and pulled the PRN races from TQR. SJS also picked up the Indianapolis race by agreeing to air the Indy 500.

It was a major blow to TQR and the first of many major mistakes by CC in the evolution of a once great radio station into just another CC (cookie cutter) station.
 
XTalker said:
In the days that WSJS and WTQR were co-owned, TQR carried the cup races and SJS aired the (then) Busch series races when there was no conflict with football.

Shortly after CC sold SJS to CBS, PRN approached SJS about airing the Monday talk show (Benny Parsons). We jokingly said "Sure - just give us an exclusive on the cup races and you have a deal." Amazingly, they said OK and pulled the PRN races from TQR. SJS also picked up the Indianapolis race by agreeing to air the Indy 500.

It was a major blow to TQR and the first of many major mistakes by CC in the evolution of a once great radio station into just another CC (cookie cutter) station.

Sort of worth a thread in and of itself, but where did TQR go wrong? I think they never recovered from Big Paul's tragic death and it all just spiraled downward from there until Entercom flipped Oldies 93 to the Wolf and gave them some SERIOUS competition.

As for NASCAR, I've heard that the research shows no advantage with using their brand, so their days of cramming qualifying updates and other ancillary time-wasters down stations' throats are OVER!
 
PRN and MRN require stations to carry races and then ther the various programs they both have and force the affiliates to carry. There is a one hour talk show from each weekly, a number of short form programs, not to mention the hours that are tied up with the actual race. Research has shown there is interest in the beginning of the race and then again at the finish and that certainly makes sense to me. TV has had their problem selling NASCAR and radio has had an even harder time. WTQR droped PRN some years ago and have dropped the hammer on MRN this year. Hard to sell and it takes up lot of air time.
 
test123 said:
vchimpanzee

There are three different radio networks that broadcast NASCAR Races. Motor Racing Network, Performance Racing Network and the Indianapolis Motor Speedway Radio Network. MRN is owned by International Speedway Corp headed by the France family. PRN is owned by Speedway Motorsports Inc (actually Charlotte Motor Speedway) headed by the Smith family. IMS Radio is obviously owned by the Indianapolis Motor Speedway.

PRN races air on WSJS. MRN race have aired on WTQR. I am not sure about this year.
My point is the Journal listed one station and the News and Record listed the other.

What I can't understand was the Charlotte Observer listing those networks above. Newcomers aren't going to know who airs what until the day of the race when they list all the events on radio. Sometimes the Observer would actually list WSOC, since it covered most Observer readers.
 
nuffsaid said:
It is my understanding that WSOC in Charlotte and WTQR in Greensboro have both walked about from NASCAR this year!

I'm not surprised. PPM shows no advantage for running it and no penalty for turning it over to your competition. Serves those jerks right for the way they treated affiliates all these years
 
[[/quote] from XTalker
Sort of worth a thread in and of itself, but where did TQR go wrong? I think they never recovered from Big Paul's tragic death and it all just spiraled downward from there until Entercom flipped Oldies 93 to the Wolf and gave them some SERIOUS competition.
[/quote]

Just putting in my 2 cents - Even though it was a small station, I think WIST-FM (Country Legends) took a small chunk out of WTQR in taking the listeners that liked Traditional Country. A lot of people liked that little station. WTQR continued to do well, but that was the first wound to their cume. Then, The Wolf came in and hit them on the New Country side (and running mega TV ads) and WTQR sort of became stuck in the middle. That, a floundering of talent, and the wonderful CC management is what happened to WTQR. IMHO
 
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