How long ago did 104.9 flip to news/talk post-Katrina? Didn't CC have a lower rated station to flip, or this there a better reason here... perhaps its temporary?
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WBUV
- Thread starter ajhenderson
- Start date
> How long ago did 104.9 flip to news/talk post-Katrina?
> Didn't CC have a lower rated station to flip, or this there
> a better reason here... perhaps its temporary?
>
It happen a couple of weeks ago. It's a permanent move. The ratings were good, but maybe the revenue wasn't.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
> Didn't CC have a lower rated station to flip, or this there
> a better reason here... perhaps its temporary?
>
It happen a couple of weeks ago. It's a permanent move. The ratings were good, but maybe the revenue wasn't.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
CCU's efforts in creating a news image post-Katrina was so successful, they decided it would be a beneficial venture to have one of their stations do this full time.
The CC four-station simulcast, along with reinforcements from other CC news departments around the nation, simply outdid the competition's News/Talk station. That competing station was virtually absent following the storm.
WKNN, WMJY, and WQYZ bill very well. WBUV's Urban format wasn't billing as high. It was the obvious choice.
> > How long ago did 104.9 flip to news/talk post-Katrina?
> > Didn't CC have a lower rated station to flip, or this
> there
> > a better reason here... perhaps its temporary?
> >
>
> It happen a couple of weeks ago. It's a permanent move. The
> ratings were good, but maybe the revenue wasn't.
>
The CC four-station simulcast, along with reinforcements from other CC news departments around the nation, simply outdid the competition's News/Talk station. That competing station was virtually absent following the storm.
WKNN, WMJY, and WQYZ bill very well. WBUV's Urban format wasn't billing as high. It was the obvious choice.
> > How long ago did 104.9 flip to news/talk post-Katrina?
> > Didn't CC have a lower rated station to flip, or this
> there
> > a better reason here... perhaps its temporary?
> >
>
> It happen a couple of weeks ago. It's a permanent move. The
> ratings were good, but maybe the revenue wasn't.
>
> CCU's efforts in creating a news image post-Katrina was so
> successful, they decided it would be a beneficial venture to
> have one of their stations do this full time.
>
> The CC four-station simulcast, along with reinforcements
> from other CC news departments around the nation, simply
> outdid the competition's News/Talk station. That competing
> station was virtually absent following the storm.
>
> WKNN, WMJY, and WQYZ bill very well. WBUV's Urban format
> wasn't billing as high. It was the obvious choice.
Thanks for the info. Any hints for a faraway observer on what "very well" might be?
> successful, they decided it would be a beneficial venture to
> have one of their stations do this full time.
>
> The CC four-station simulcast, along with reinforcements
> from other CC news departments around the nation, simply
> outdid the competition's News/Talk station. That competing
> station was virtually absent following the storm.
>
> WKNN, WMJY, and WQYZ bill very well. WBUV's Urban format
> wasn't billing as high. It was the obvious choice.
Thanks for the info. Any hints for a faraway observer on what "very well" might be?
I don't have exact numbers, but WKNN dominates the Male demos, WMJY the Females... and WQYZ's gospel format is growing very quickly. The sales staff is able to sell those three. WBUV wasn't attracting advertisers.
> > WKNN, WMJY, and WQYZ bill very well. WBUV's Urban format
> > wasn't billing as high. It was the obvious choice.
>
> Thanks for the info. Any hints for a faraway observer on
> what "very well" might be?
>
> > WKNN, WMJY, and WQYZ bill very well. WBUV's Urban format
> > wasn't billing as high. It was the obvious choice.
>
> Thanks for the info. Any hints for a faraway observer on
> what "very well" might be?
>
> I don't have exact numbers, but WKNN dominates the Male
> demos, WMJY the Females... and WQYZ's gospel format is
> growing very quickly. The sales staff is able to sell those
> three. WBUV wasn't attracting advertisers.
Guess the Gulf Coast cluster could give a few pointers to the Jackson cluster on how to sell Hallelujah FM.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
> demos, WMJY the Females... and WQYZ's gospel format is
> growing very quickly. The sales staff is able to sell those
> three. WBUV wasn't attracting advertisers.
Guess the Gulf Coast cluster could give a few pointers to the Jackson cluster on how to sell Hallelujah FM.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
9
937QID
Guest
> I don't have exact numbers, but WKNN dominates the Male
> demos, WMJY the Females... and WQYZ's gospel format is
> growing very quickly. The sales staff is able to sell those
> three. WBUV wasn't attracting advertisers.
>
>
>
> > > WKNN, WMJY, and WQYZ bill very well. WBUV's Urban
> format
> > > wasn't billing as high. It was the obvious choice.
> >
> > Thanks for the info. Any hints for a faraway observer on
> > what "very well" might be?
> >
>
If MJY had any 'real' competition, things might be different for them.
> demos, WMJY the Females... and WQYZ's gospel format is
> growing very quickly. The sales staff is able to sell those
> three. WBUV wasn't attracting advertisers.
>
>
>
> > > WKNN, WMJY, and WQYZ bill very well. WBUV's Urban
> format
> > > wasn't billing as high. It was the obvious choice.
> >
> > Thanks for the info. Any hints for a faraway observer on
> > what "very well" might be?
> >
>
If MJY had any 'real' competition, things might be different for them.
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