WBZB back to WBON

[BACKnUSSR]

Actually most of the Spanish dominants in Kings, Queens and Suffolk Counties are Puerto Rican.
As for the remaining piece of Long Island....Nassau County, the odd county in all of the greater NY area, South /Central Americans lead the way followed in order by Puerto Ricans, Dominicans, Mexicans and Cubans. Population originating in Mexico is certainly growing in Long Island, but is certainly not "most" of anything yet.

Most of the Puerto Rican population of the Tri State area that is under 45 is English dominant; Puerto Ricans rank below Dominicans and Mexicans and tie with Colombians in usage of Spanish langauge radio. Remember, the last positive (where inbound migration exceeds outbound) influx of Puerto Ricans was the year 1968, so we are in the third generation of Boricuas in NY now. Do you think Jennifer López, who they had to teach Spanish to to do "Selena" listend to Spanish radio?

The bulk of the Mexican population is Spanish dominant, and is in Queens and the surrounding LI areas, as well as a pocket out towards the East End in service industries. 2007 estimates have Nassau County about 20% Casribbean, 24% Mexican, and 20% each Central American and South American, with the rest in "other/unclassified" which is a catch all for those who are either born in the US and don't use a heritage radily or those who dislike any of the labels.

So all groups are equally 20% except Mexicans? Nice try. Actually 2007 estimates in Nassau County have South/Central Americans at 26%; Puerto Ricans at 23% Dominicans at 22 % Mexicans at 19% . And yes, the Mexican group is rising rapidly (but not yet dominant).

And who is talking about Jennifer Lopez from the Bronx? Bad example. Do you think that the NYC stations like Z-100, WKTU et al, have some degree of listeners who speak Spanish primarily? I do.

I agree that "MOST of the Puerto Rican population in the Tri State area that is under 45 is English dominant" ...but that's a bit of a red herring since the same can be said for "MOST of the Mexican, Dominican, South American populations as well". Some don't....most do.

 

[davideduardo]

So all groups are equally 20% except Mexicans? Nice try. Actually 2007 estimates in Nassau County have South/Central Americans at 26%; Puerto Ricans at 23% Dominicans at 22 % Mexicans at 19% . And yes, the Mexican group is rising rapidly (but not yet dominant).

I'm using Claritas data on 12+, the same supplier as Arbitron. This is supplemented by proprietary research on Nassau County specifically.

And who is talking about Jennifer Lopez from the Bronx? Bad example. Do you think that the NYC stations like Z-100, WKTU et al, have some degree of listeners who speak Spanish primarily? I do.

Bilinguals would be most of this sort of radio user; bilinguals are considered by Arbitron and Nielsen to be English Dominant. The usage of English language radio by Spanish dominants is minimal, and tends to be more WQHT than Z-100, and infinitely more than WKTU.

I agree that "MOST of the Puerto Rican population in the Tri State area that is under 45 is English dominant" ...but that's a bit of a red herring since the same can be said for "MOST of the Mexican, Dominican, South American populations as well". Some don't....most do.

I would say that nearly all of it is English dominant; maybe over 90%. As I said, there has been nearly zero inbound migration from PR since the late 60's, and it declined hugely starting in the mid-60's as PRIDCO and the tax exemptions it got created jobs on the Island and pretty much wiped out the need for migration. Less than 10% of 18-54 Spanish radio usage by all Hispanics is by Puerto Ricans. The residence borough or ZIP code does not have a great influence, but it declines the further from Manhattan you get.

 

[BACKnUSSR]

So all groups are equally 20% except Mexicans? Nice try. Actually 2007 estimates in Nassau County have South/Central Americans at 26%; Puerto Ricans at 23% Dominicans at 22 % Mexicans at 19% . And yes, the Mexican group is rising rapidly (but not yet dominant).

I'm using Claritas data on 12+, the same supplier as Arbitron. This is supplemented by proprietary research on Nassau County specifically.

Well, if you are somehow breaking it down by Spanish dominant language use, your information is incorrect. If not by language, then what was your point?

And who is talking about Jennifer Lopez from the Bronx? Bad example. Do you think that the NYC stations like Z-100, WKTU et al, have some degree of listeners who speak Spanish primarily? I do.

Bilinguals would be most of this sort of radio user; bilinguals are considered by Arbitron and Nielsen to be English Dominant. The usage of English language radio by Spanish dominants is minimal, and tends to be more WQHT than Z-100, and infinitely more than WKTU.

Okay. But the Jennifer Lopez example (who has stated that Z-100 and WKTU were her favored NY stations to listen to growing up) is still pretty odd.

I agree that "MOST of the Puerto Rican population in the Tri State area that is under 45 is English dominant" ...but that's a bit of a red herring since the same can be said for "MOST of the Mexican, Dominican, South American populations as well". Some don't....most do.

[quote}
I would say that nearly all of it is English dominant; maybe over 90%. As I said, there has been nearly zero inbound migration from PR since the late 60's, and it declined hugely starting in the mid-60's as PRIDCO and the tax exemptions it got created jobs on the Island and pretty much wiped out the need for migration. Less than 10% of 18-54 Spanish radio usage by all Hispanics is by Puerto Ricans. The residence borough or ZIP code does not have a great influence, but it declines the further from Manhattan you get.

Well, I appreciate your guesstimate. WSKQ in NYC would say nearly 70% of their audience is of Puerto Rican descent. And although you'd say that's Manhattan, its still the same 1968 isn't it? I appreciate your attempt at a history lesson, but it remains true that a Tropical format (with a bit of Reggaeton thrown in) appears to be a much more viable format
than a regional Mexican format in the NY Tri-State area....at least for now.

 

[davideduardo]

Well, I appreciate your guesstimate.

It's not a guess. It's Claritas data... and in-house research.

WSKQ in NYC would say nearly 70% of their audience is of Puerto Rican descent.

I think Jorge would say about 50% or more is Domincan. Based on calls to the morning show, it may be more. The Puerto Rican component is about 30%.

And although you'd say that's Manhattan,

That is NY Metro; Nassau would have a lower percentage of Puerto Rican WSKQ listeners, and more Colombians and Ecuadorians. In fact, WQBU leads WSKQ in Nassau in Spring in 18-49, so there goes that theory.

its still the same 1968 isn't it?

I don't know what you mean.

I appreciate your attempt at a history lesson, but it remains true that a Tropical format (with a bit of Reggaeton thrown in) appears to be a much more viable format than a regional Mexican format in the NY Tri-State area....at least for now.

Both are viable. The #1 18-49 format in Puerto Rico is not tropical, either. The number one format there is AC.

 

[BACKnUSSR]

Well, I appreciate your guesstimate.

It's not a guess. It's Claritas data... and in-house research.

The 90% was.

WSKQ in NYC would say nearly 70% of their audience is of Puerto Rican descent.

I think Jorge would say about 50% or more is Domincan. Based on calls to the morning show, it may be more. The Puerto Rican component is about 30%.

I doubt he would. But then again the always reliable "calls to the morning show" research couldn't be wrong.

And although you'd say that's Manhattan,

That is NY Metro; Nassau would have a lower percentage of Puerto Rican WSKQ listeners, and more Colombians and Ecuadorians. In fact, WQBU leads WSKQ in Nassau in Spring in 18-49, so there goes that theory.

It wasn't a theory, it was to say that WSKQ data in Nassau probably wasn't that relevant.

I appreciate your attempt at a history lesson, but it remains true that a Tropical format (with a bit of Reggaeton thrown in) appears to be a much more viable format than a regional Mexican format in the NY Tri-State area....at least for now.

Both are viable. The #1 18-49 format in Puerto Rico is not tropical, either. The number one format there is AC.

Strange comparison. What does a station in Puerto Rico have to do with any of this? The #1 18-49 English speaking stations in New York and Dallas are different formats too.

In any event...I personally think Tropical is a wise choice for the market....we shall see.

 

[davideduardo]

"I think Jorge would say about 50% or more is Domincan."

I doubt he would.

Actually, he did a couple of weeks ago when we chatted in Columbia at the Fly-In.

" Nassau would have a lower percentage of Puerto Rican WSKQ listeners, and more Colombians and Ecuadorians. In fact, WQBU leads WSKQ in Nassau in Spring in 18-39"

It wasn't a theory, it was to say that WSKQ data in Nassau probably wasn't that relevant.

Why? Nassau is 100% inside the NY metro, so it is totally relevant.

Strange comparison. What does a station in Puerto Rico have to do with any of this? The #1 18-49 English speaking stations in New York and Dallas are different formats too.

In any event...I personally think Tropical is a wise choice for the market....we shall see.

Tropical is a Puerto Rican and Dominican format, with vastly more limited appeal elsewhere, such as zero among Mexicans. You were talking about the importance of Puerto Ricans in the audience, and it would seem that looking at what Puerto Ricans like might be useful. Colombians in the US who are Spanish dominant like the same things they lked in Colombia, for example. And Mexicans don't suddently like salsa.

 

[RadioFixerCLE]

like might be useful. Colombians in the US who are Spanish dominant like the same things they lked in Colombia, for example. And Mexicans don't suddently like salsa.

Colombians have their own radio station in New York City (albeit on 102.7 subcarrier) that concentrates on our own music.

Supposedly tropical music is big in the Yucatan area, primarily in Cancun. One or two of the FM stations there play some of it, but then again there aren't all that many stations in Cancun to begin with (and they're not all that good).

If I remember they also mix in pop music.

 

[BACKnUSSR]

I am pretty confident the Tropical format will do just fine on Long Island.

 

[IslandRadio]

Ive been reading the posts regarding the tropical format on 98.5 and I think we can all admit there was a lot of skepticism regarding the format. Now they have the translater which expands their listening area to all of Suffolk. I must say I think they Morey's made a very smart move and have created a printing press for $$$$. Im sure many of you are in agreement because the boards have been extremely quiet about this. I guess they shut everyone up on the matter. Cudos to the Morey's, I am just sorry we didn't think of it first. In fact I believe this topic started with the comment "and all those listeners". Hmmmmm, yes I would agree.