Justin Case said:With 1.3 million less listeners than Lite, those dedicated older folks ramped up the TSL for that win... I still say it's the 25-54 numbers that counts for sales... but a definite congrats on the 6+ glamour shots win, they'll run with that as their moniker or ads or something, cause - it looks mighty good in print.
Silkie said:Number 1 in the market tends to generate revenue.
TheBigA said:Silkie said:Number 1 in the market tends to generate revenue.
Not in this case. And for the most part, this format is a laggard in revenues regardless of ratings.
Keep in mind that CBS is probably selling a package of stations, not just one.
Mike Sheridan said:Will you please stop raining on the parade? Geez you and David G. really have it in for this format.
DavidEduardo said:Mike Sheridan said:Will you please stop raining on the parade? Geez you and David G. really have it in for this format.
I have nothing against "classic hits." It is a perfect PPM format. Its success in Philly, NYC, Phoenix, LA and other markets in the sales demos is well known.
Of course, the fact that I have frequently posted about my involvement with classic hits formats in quite a few major markets seems to have gone unnoticed here...
I have pointed out that "oldies" is a format that is no longer significantly viable, if viable at all, in rated markets as it attracts mostly 60+ listeners, a group with little or no radio advertiser appeal today.
Radioresearcher said:If New York had an Adult Hits and/or Jammin' Oldies station, this market would have a different complexion to it.