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WCCR-AM 1260 happenings.

WCCR has announced that their 10th anniversary gala will be held on Friday, May 9th, 2025 at the Embassy Suites Rockside in Independence. The speaker will be Rev. Gerald E. Murray, J.C.D. Fr. Murray is Pastor of Holy Family Church in New York City and part of the Papal Posse on the World Over with Raymond Arroyo on EWTN. He has recently published a book with Diane Montagna, entitled: Calming the Storm: Navigating the Cries Facing the Catholic Church and Society.

WCCR has added a new program to take the place of one that has left the air. The new program is "Burning Hearts" hosted by Rachel Herbeck. From the program description: "Rachel uses Scripture to draw us into a deeply intimate conversation with the Lord. She asks us to consider two questions: What is God saying to us? And, what are we doing about it?..."
 
Surprised that the current ownership of AM 1260 has lasted as long as it has, with the cost of operating/maintaining an AM station with a outgrown and limited coverage area, along with competition from streaming services. How many listeners do they have that tune into or can clearly receive their broadcast? Yes, I'm aware that WCCR has an online stream, and they would probably do just as well with that alone.
 
Wow, it has been ten years. Time flies when you are retired. In 2006 I spent a very big bucket of money on that place. We had to install HD and that meant a lot of work on that five tower inline beast. We wound up having to run all new lines to all the towers. And yes it rained just about every day while the trenches were open. How do the clouds know when you are doing work? Had to modify the existing phasor and bring in a new cabinet for the rotation network and other phasor mods needed to blast HD Radio to all the children in Cleveland. Lynn Willoughby really did great job on making that network as good as it could be. When that station sale closed it was extra sad because of a unique personnel situation. I won't go into it here, but after saying goodbye to hundreds of employees. I thought the gut punches were over. Our offices and studio was in a office park strip building a few miles from the site. The buyers had rented a space in the same building, just a couple of doors down. CLEVELAND JUNE 2006 089.jpg
 
Surprised that the current ownership of AM 1260 has lasted as long as it has, with the cost of operating/maintaining an AM station with a outgrown and limited coverage area, along with competition from streaming services. How many listeners do they have that tune into or can clearly receive their broadcast? Yes, I'm aware that WCCR has an online stream, and they would probably do just as well with that alone.
A lot of radio listening is done in the car. That's where I listen, most often, to WCCR. Additionally, many of their listeners are Golden Agers, some of whom don't have internet access. They may not be top-of-mind for ad agencies and many businesses, but they are there and use radio.
 
Surprised that the current ownership of AM 1260 has lasted as long as it has, with the cost of operating/maintaining an AM station with a outgrown and limited coverage area, along with competition from streaming services. How many listeners do they have that tune into or can clearly receive their broadcast? Yes, I'm aware that WCCR has an online stream, and they would probably do just as well with that alone.
Religious organizations tend to pour money into these AM stations, primarily to reach older demographics who don't know how to stream and barely are aware of FM radio. These AM stations could never survive without massive monitary support from the home office. However, as time goes by, their target demo is getting smaller and smaller and one day will disappear and so will these AM stations.
 
The notion that the older demographic isn't aware of FM is bunk. The FM dial used to cater exclusively to that group at one time with numerous easy listening stations as well as a couple nationality stations. But all of those stations have subsequently been gobbled up by the media giants who aren't interested in serving anyone over 50.
 
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Wow, it has been ten years. Time flies when you are retired. In 2006 I spent a very big bucket of money on that place. We had to install HD and that meant a lot of work on that five tower inline beast. We wound up having to run all new lines to all the towers. And yes it rained just about every day while the trenches were open. How do the clouds know when you are doing work? Had to modify the existing phasor and bring in a new cabinet for the rotation network and other phasor mods needed to blast HD Radio to all the children in Cleveland. Lynn Willoughby really did great job on making that network as good as it could be. When that station sale closed it was extra sad because of a unique personnel situation. I won't go into it here, but after saying goodbye to hundreds of employees. I thought the gut punches were over. Our offices and studio was in a office park strip building a few miles from the site. The buyers had rented a space in the same building, just a couple of doors down. View attachment 8654
No offense, but going HD was the worst thing that happened to AM 1260, or any AM station. This meant that the frequency response on the analog side had to be cut down to 5 kHz in order to squeeze in the IBOC carrier, which made the audio sound flat and dull, de-voiding it of any high end frequencies that it had. On top of that, 1260 for a while had this clipping/distortion problem which started around November 2006, where it sounded like someone was quickly blowing into a microphone whenever the audio hit its peak. That lasted until mid 2007, when something was adjusted, but altered the audio processing making the dynamic range compression far less aggressive. Then there was this stuttering effect where the audio rapidly cut in and out for several seconds to up to a minute, which sounded like it was a transmitter issue. The promise of the HD carrier being up and running was either late 2006 or early 2007, but I don't think that actually happened until 2008, when I noticed the "waterfall effect" from the IBOC carrier and the HD-1 designation being mentioned in the hourly ID. Other than that, Disney wasted a ton of money upgrading their stations to HD, which never took off, especially on AM, and was rendered pointless once mobile streaming took over. Both 1260 and WTAM 1100, and probably many other stations and broadcasters, pulled the plug on their HD carriers in 2013.

Unrelated to the IBOC carrier, in October of 2005, 1260 experienced an issue where it wasn't properly down-mixing the stereo feed to mono, and was only broadcasting the left channel. A small selection of songs were clearly affected, mainly being older songs from the 60s, one of which was The Monster Mash, where you couldn't hear the lead vocals as they were panned to the right channel. I actually called the station to report this issue, which continued to last throughout 2006 and into 2007 when it was finally corrected.

The feed line replacement to the towers can be seen on Google Earth by rolling back the date to June 2007. I'm in the northeastern null of the pattern, just outside of the local contour, and during time, 1260 would go non-directional at reduced power. I remember hearing the broadcast switch between the directional and non-directional patterns, as the non-directional broadcast was much louder and clearer. Unfortunately, after all the recent transmitter repairs, 1260's reception sounds no better then it did 20 years ago, and is basically the same with no improvement or degradation. As I've mentioned previously, reception sharply degrades southeast of the transmitter site, and even though cities like Peninsula, Hudson, and Kent are well inside 1260's local daytime contour, reception there is horrible. I've narrowed it down to 2 possibilities... The Cuyahoga Valley or the WTAM tower, both of which are possibly nulling the pattern in that general direction, which better reflects the night time pattern.

1260 originally had two sites. I'm very familiar with the long gone Seven Hills site. What year did the nighttime site go full-time?
From what I have gathered, the current site in Brecksville was built in 1982 for the night time pattern, which was moved from the Seven Hills site. In the early 90s (93 or 94), ownership at that time combined the day time pattern with the night time site and got approval to boost the daytime pattern from 5,000 to 10,0000 watts. Afterwards, the Seven Hills site was abandoned and the towers were removed. I have no clue if the land was sold off afterwards or if it was still owned by the station and its future owners, but in recent years, the land has been turned into a small park with walking paths.
 
Wow, it has been ten years. Time flies when you are retired. In 2006 I spent a very big bucket of money on that place. We had to install HD and that meant a lot of work on that five tower inline beast. We wound up having to run all new lines to all the towers. And yes it rained just about every day while the trenches were open. How do the clouds know when you are doing work? Had to modify the existing phasor and bring in a new cabinet for the rotation network and other phasor mods needed to blast HD Radio to all the children in Cleveland. Lynn Willoughby really did great job on making that network as good as it could be. When that station sale closed it was extra sad because of a unique personnel situation. I won't go into it here, but after saying goodbye to hundreds of employees. I thought the gut punches were over. Our offices and studio was in a office park strip building a few miles from the site. The buyers had rented a space in the same building, just a couple of doors down. View attachment 8654
Over the past summer they had to re-do the grounding system, which apparently had gone bad - the station wasn't making full power. Ever since they finished, my reception of 1260 has significantly improved in the city proper - both in the car and at home.
 
The notion that the older demographic isn't aware of FM is bunk. The FM dial used to cater exclusively to that group at one time with numerous easy listening stations as well as a couple nationality stations. But all of those stations have subsequently been gobbled up by the media giants who aren't interested in serving anyone over 50.

Not completely bunk... id call it partially true and it depends on some things.

I worked for a 3 station cluster.. 1 station was a 1kw on 1400 with a 250 watt translator on a very tall tower on a tall hill about 6-7 miles away.

We'd have problems with the AM antenna skirt icing up and the Energy Oinks transmitter dropping back to 1/3 power or shutting off completely.

We'd get some complaints from people when it was off. Wed tell them about the FM signal and it was like a revelation in their brains despite we promoted the translator all the same in every single piece of station imaging/branding, etc.

The translator stayed on because the AM would only be off for an hour or two will we could get out to the site to reset things. It required a manual reset and translators are allowed to stay on when the AM goes off, if it comes back in less than 24 hours.
 
The notion that the older demographic isn't aware of FM is bunk. The FM dial used to cater exclusively to that group at one time with numerous easy listening stations as well as a couple nationality stations.
That was in the early to mid 60's. By the time the non-AM duplication rules entered into effect around 1968, we had everything from oldies to lots of album and progressive rock stations. For example, while Washington D.C. had 3 Beautiful Music FMs, it had a Spanish pop station, an oldies station, an improved Top 40 station with full coverage and a variety of rock stations.

Anyone who listened to Beautiful Music in the sixties is likely long gone now.
 
From what I have gathered, the current site in Brecksville was built in 1982 for the night time pattern, which was moved from the Seven Hills site. In the early 90s (93 or 94), ownership at that time combined the day time pattern with the night time site and got approval to boost the daytime pattern from 5,000 to 10,0000 watts. Afterwards, the Seven Hills site was abandoned and the towers were removed. I have no clue if the land was sold off afterwards or if it was still owned by the station and its future owners, but in recent years, the land has been turned into a small park with walking paths.
Tom Embrescia still owned the land and sold it to the city of Seven Hills (and the Western Reserve Land Conservancy) to expand North Park.
If you look carefully while walking on the paths, you can see the concrete bases for the towers.
 
The notion that the older demographic isn't aware of FM is bunk.
I agree. For instance, someone who is currently 80 years old would have been born in 1945. By the time FM hit it big in the early 1970s that person would have been in their mid-20s, a group very much aware of FM. Even a current 90 year old would have been in their mid-30s at that time.
We'd get some complaints from people when it was off. Wed tell them about the FM signal and it was like a revelation in their brains despite we promoted the translator all the same in every single piece of station imaging/branding, etc.
I would love for the FCC to allow stations that are an AM+FM translator combination to try a little experiment:

Shut the AM signal off for maybe two to four weeks, and see if anyone complains. If it goes unnoticed, you then can argue that the AM is irrelevant and should be cancelled, while the FM becomes a primary signal.

This has been done on shortwave before. For example, in 2016 Radio Australia turned off its shortwave transmitters for two weeks to see what sort of reaction there would be. The result? Crickets. They did the same thing to the domestic ABC shortwave service. Also crickets. The shortwave transmissions were terminated a few months later.
 
Tom Embrescia still owned the land and sold it to the city of Seven Hills (and the Western Reserve Land Conservancy) to expand North Park.
If you look carefully while walking on the paths, you can see the concrete bases for the towers.
I have to stop by next time I'm in the area. I wanted to a couple years ago, but didn't have the time.
 
I agree. For instance, someone who is currently 80 years old would have been born in 1945. By the time FM hit it big in the early 1970s that person would have been in their mid-20s, a group very much aware of FM. Even a current 90 year old would have been in their mid-30s at that time.

I would love for the FCC to allow stations that are an AM+FM translator combination to try a little experiment:

Shut the AM signal off for maybe two to four weeks, and see if anyone complains. If it goes unnoticed, you then can argue that the AM is irrelevant and should be cancelled, while the FM becomes a primary signal.

This has been done on shortwave before. For example, in 2016 Radio Australia turned off its shortwave transmitters for two weeks to see what sort of reaction there would be. The result? Crickets. They did the same thing to the domestic ABC shortwave service. Also crickets. The shortwave transmissions were terminated a few months later.

I think you have a valid suggestion to proving an answer to the question pretty definitively.

There was some response to the RA SW and Domestic ABC SW shutdowns.... from people well outside the target area.. mostly american radio nerds.
 
We'd get some complaints from people when it was off. Wed tell them about the FM signal and it was like a revelation in their brains despite we promoted the translator all the same in every single piece of station imaging/branding, etc.
My friend used to work at WOBL in Oberlin, the little AM station which played classic country to an older demo. The station eventually got an FM translator. When people called complaining about AM reception, especially at night, he told them to switch to the FM frequency. He told me that he was amazed at how many of the older listeners said that they didn't listen to FM at all, some who said that they only had FM in the car and even then didn't ever go to the band. FM was totally outside of many older listeners' orbit. Probably still is to many in the 85+ crowd.
 
I agree. For instance, someone who is currently 80 years old would have been born in 1945. By the time FM hit it big in the early 1970s that person would have been in their mid-20s, a group very much aware of FM. Even a current 90 year old would have been in their mid-30s at that time.

I would love for the FCC to allow stations that are an AM+FM translator combination to try a little experiment:

Shut the AM signal off for maybe two to four weeks, and see if anyone complains. If it goes unnoticed, you then can argue that the AM is irrelevant and should be cancelled, while the FM becomes a primary signal.

This has been done on shortwave before. For example, in 2016 Radio Australia turned off its shortwave transmitters for two weeks to see what sort of reaction there would be. The result? Crickets. They did the same thing to the domestic ABC shortwave service. Also crickets. The shortwave transmissions were terminated a few months later.

delete please
 
My Dad, bless his heart, didn't consider FM or UHF-TV "real" stations because they didn't have as much news as AM or 3, 5 & 8.
If I had on an FM station, or was watching 43 or 61, he would ask me to put on a "real" station just to find out if anything was happening. Maybe it was PTSD from the Kennedy assassination, but if he was still alive today, he'd be 101 years old! I find it hard to believe that someone who is 80 wouldn't have come of age with FM, WMMS and the like, or at least be aware of it.

BTW, short wave radio is pretty much dead. I used to listen when I was a kid and enjoyed the BBC and many other entertaining stations from all over the world. Today, the band is mostly religious stations and propaganda. A lot less action too on the amateur and Ham radio bands. The internet and cell phones have outmoded it.
 
Anyone who listened to Beautiful Music in the sixties is likely long gone now.
Wrong. I'm still here. I can remember listening to them back in the 60s. Rough time growing up as a kid and that music helped with anxiety of divorcing parents and the new "dad" that was a nightmare. Towards the end of the decade I was switching back and forth between the Top 40 & Beautiful Music. For the life of me now, can't remember the call letters or frequency.
If I listen now, it's usually online overseas station. There's a great one out of Austria but again haven't listened in a while because a crashed computer took care of the bookmark for it.
 
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