WCIN

[rzeis]

Looks like FAMILY LIFE MINISTRIES, INC has a request in for the WCIN call letters. Do they own a station in the Cincinnati area?

 

[fybush]

Nope - they're a network of Christian stations in western NY and northern PA, based at WCIK ("Where Christ is King") in Bath NY. Most of their stations start with either WCI- or WCO-, and they grab available calls with those letters whenever they become available.

 

[ncincy1]

Although I'm glad the WCIN call letters are being used again, it's extremely sad that the legendary call letters will no longer reside in Cincinnati. It just doesn't seem right

 

[del_griffith]

Looks like FAMILY LIFE MINISTRIES, INC has a request in for the WCIN call letters. Do they own a station in the Cincinnati area?

Ironic that a religious organization is trying to control the market on cin? ;D

 

[almaniac27]

WCIN, where Christ is...nice?

 

[Limp73]

Nope - they're a network of Christian stations in western NY and northern PA, based at WCIK ("Where Christ is King") in Bath NY. Most of their stations start with either WCI- or WCO-, and they grab available calls with those letters whenever they become available.

ALL of these stations (owned by Family Life Radio out of Bath,NY) are FM repeaters and translators ....where they use the WCIT(FM) calls in Trout Run,PA I didin't know this until last year but the original WCIT(AM) in Lima managed to get their original calls back last year...so the WCIN call sign can still be used at an AM station. (1230 WDBZ would be a good place to transplant the 'CIN-AM calls there if they wanted to...or move them to the WCVG frequency....since they are a soul gospel format,the CIN' calls can once again be associated with Cincy's african-american community.)

 

[jry]

Actually, i have met these folks and talked to them on many occasions. They have more than translators and repeaters.
They are still buying as well.

The CIN thing makes no sense for them. Those calls needed to stay in Cincinnati. Radio One should have taken them.

 

[BobOnTheJob]

Radio One should have taken them.

Agreed...wonder why they chose to take a pass?

 

[Bengalsfan]

Radio One should have taken them.

Agreed...wonder why they chose to take a pass?

Because that company is run by a bunch of morons. DC bent over backwards to get them to move back from Maryland. And the last minute Radio One backed out of the deal. They have had to sell all the "good" markets like Louisville, Los Angeles, and Dayton because Alfred went on a spending spree and couldn't pay the money back.

 

[gr8oldies]

Correction: There is no such thing as WCIN-AM, WCIT-AM or WLW-AM. If an AM wanted to get WCIN back, it would have to get the religious operator to change to WCIN-FM and give the OK.

 

[KevinFodor]

Radio One should have taken them.

Agreed...wonder why they chose to take a pass?

Because the heritage of WCIN as an urban music station is long forgotten by anyone under 50. I'll bet most of the younger folks at R.O. have no clue about the heritage of that station. Nor do they care.

Only those of us who worked there, or who listened back then remember. And for the most part, we're all hitting upper "middle age". Though...it could have been a heck of a heritage card to play if it could have been done back in the late 80's or early 90's.

 

[KevinFodor]

Radio One should have taken them.

Agreed...wonder why they chose to take a pass?

Because that company is run by a bunch of morons. DC bent over backwards to get them to move back from Maryland. And the last minute Radio One backed out of the deal. They have had to sell all the "good" markets like Louisville, Los Angeles, and Dayton because Alfred went on a spending spree and couldn't pay the money back.

I've got news for you...they weren't exactly the greatest of operators when they were here in Dayton.

I loved their "corporate positioning liner"..."Radio One...celebrating 25 years of service to the community!"

What was the problem with that? They'd only been in Dayton for a few years. I guess they thought if you tell somebody something long enough, they'll start to believe it. It really hit my BS button, though.

 

[jry]

Well, lets dig into their statement, Kevin.

Service to "the community"... "the community" could be defined as the African American Community and R O has been around that long.
Pretty sure they didn't mean Dayton.

 

[Bengalsfan]

Well, lets dig into their statement, Kevin.

Service to "the community"... "the community" could be defined as the African American Community and R O has been around that long.
Pretty sure they didn't mean Dayton.

Since they had not been in Dayton 25 years, how could they credibly use that statement on the Dayton stations?

 

[Uncas]

Could a new McDonald's restaurant use the tag line "over 10 billion served'? (or whatever number the parent ownership has sold)

 

[jry]

Well, every McD's uses the line on their signs. Whether the store is 25 years old or 1 month old. It is a sum total of who Mickey D's has served.
It isn't making a statement about the specific store but, rather, a corporate statement.

Not saying its right. Just pointing out what their logic is.

 

[Uncas]

It is a logical as any business playing its heritage with something new, something they acquire.

 

[KevinFodor]

Placed in the sense you all have mentioned, I can appreciate and agree with what you say. You're probably right that that was RO's intent.

My own personal thoughts are the wording could have been written to convey a more "national" theme that would have been more easily connectible to people not in the radio business or in a market where the company had only been for a short time.

Example: when I was at WCOL, we, too had a "corporate ID" which aired every hour. But, then again, everyone in the country has heard the "Nationwide is on your side" musical logo...and when we said along with it, "92.3, WCOL (logo) a service of Nationwide Communications", I would suggest most all who heard it, made the brand connection.

And, about everyone on the planet has eaten at McDonald's. The brand is quite clear. But, how many people outside of radio, other than ad buyers or people outside who want to be in the business can immediately connect to the "brand" of Radio One? (With the possible exception of people in markets such as DC where they've been entrenched for quite a while as the company's hometown.) That's why I would suggest had that liner been written a bit clearer it may have connected the brand to the stations, perhaps, a bit better. I'm not being critical of their intent...it just sounded odd to me, that's all. Just my thoughts for what its worth.
No ouch intended.

 

[gr8oldies]

Where it especially soundf odd was Kiss Country.

 

[Uncas]

Placed in the sense you all have mentioned, I can appreciate and agree with what you say. You're probably right that that was RO's intent.

My own personal thoughts are the wording could have been written to convey a more "national" theme that would have been more easily connectible to people not in the radio business or in a market where the company had only been for a short time.

Example: when I was at WCOL, we, too had a "corporate ID" which aired every hour. But, then again, everyone in the country has heard the "Nationwide is on your side" musical logo...and when we said along with it, "92.3, WCOL (logo) a service of Nationwide Communications", I would suggest most all who heard it, made the brand connection.

And, about everyone on the planet has eaten at McDonald's. The brand is quite clear. But, how many people outside of radio, other than ad buyers or people outside who want to be in the business can immediately connect to the "brand" of Radio One? (With the possible exception of people in markets such as DC where they've been entrenched for quite a while as the company's hometown.) That's why I would suggest had that liner been written a bit clearer it may have connected the brand to the stations, perhaps, a bit better. I'm not being critical of their intent...it just sounded odd to me, that's all. Just my thoughts for what its worth.
No ouch intended.

Well sir, I guess I am an old timer because there was a day when many people did not know about McDonalds...when I was a boy...and the signs at a new restaurant said something like "over one million sold". I can remember the first one coming to my home town. Early 60s IIRC.