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WCKY/WSAI Format Flip

Man the Cincinnati radio audience has got to be really confused by the shuffleing around that CC is doing. They just can't seem to leave anything alone. Are they ever going to be happy with what they have and just let things settle down. I mean after all they do research to see what formats will work right?

Hey here's an idea. take one of the stations, 1530, 1360 or whatever and put a standards format on it. That's the biggest ratings WSAI 1530 had recently. Then learn how to exploit the audience and make money from their listening. Just don't say it can't be done.
 
Mike Sheridan said:
Man the Cincinnati radio audience has got to be really confused by the shuffleing around that CC is doing. They just can't seem to leave anything alone. Are they ever going to be happy with what they have and just let things settle down. I mean after all they do research to see what formats will work right?

Hey here's an idea. take one of the stations, 1530, 1360 or whatever and put a standards format on it. That's the biggest ratings WSAI 1530 had recently. Then learn how to exploit the audience and make money from their listening. Just don't say it can't be done.

This Cincy swapping has been going on since the Jacor days when 55 KRC was "550 WLW(A)" about 12 years ago then moved the WCKY calls there...then 'SAI moved to 1530 playing standards at the time... Cincy radio is just plain strage when it comes to competing with the "big one." The biggest joke was when WSAI became "the new wink"(WWNK)in the 80s which seems to me got the ball rolling on call letter/format changes and swaps
 
RadioBill said:
major said:
I don't remember 1360 being the new wink, but I do remember it being "Radio AHHHHS".

From: http://cincyradio.bravehost.com/history.html

WSAI 1360 -
August 26, 1985: WSAI Country changes to WWNK Soft Rock simulcast of 94.1.
June 23, 1988: WWNK changed to Adult Standards WSAI.

Not quite. I may be mistaken but WWNK ended the 1360 simulcast for automated oldies as "K-rock" about a year prior to the return of the WSAI calls. After the calls returned to 1360 the oldies format remained. Weren't J.C. McCoy, Dave Michaels and later Jim LaBarbara all part of it? The WSAI calls weren't used for standards until the move to 1530.
 
I went to work at WINK in August of '92. At that time, WSAI was still WINK's sister station doing sports. It wasn't until Chuck Reynolds bought it in '93 or '94 that it went standards. When Reynolds bought 1530, they moved the calls and format to that frequency and put WCKY on 550. That's when 1360 became Radio Aahs....Looking further back, I was at the old WDJO between '87 and '88, and we were worried when WSAI got the calls back for their oldies format. They were "K-Rock" in '87, then WSAI doing oldies in '88 and stayed oldies until they flipped to sports in '91 or '92. WGRR came on in January of '90 and really took away all of WSAI's thunder.
 
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