I'm not sure if that was intended to be a pun, but poor Jim sure has been "through the mill" alright - since WCME's "studios" are located in the old Fort Andross mill in Brunswick. Indeed, he had to turn off his first transmitter after office workers found it was flowing too freely through the mill... and their telephones!
Sorry. I really couldn't help myself. I hope this project gets off the ground. It'd be darn nifty. I'd work for free!