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WCOA FM Dead air

Poledo, if I had the money, I would buy the Urban Combo from Cumlus, but they want sell. They are making good profit for the company. No one else will come into the market and do a straight head on Urban against a heritage station such as WBLX unless someone could get their hands on another 100,000 watt stick and had a lot of money to put into the station.
 
LOL- I usually check in here every few months and always notice one thing about Rob42:


[EDIT]
2) His assumptions/presumptions are way off
3) His predictions are even further off and seem only justified by his tastes
4) His take on radio formats is almost as myopic as he is. (also see #1)

There's a Cumu-flip coming, prob labor day. My buddy's doing the imaging package- and no one here's even close.

keep me chuckling Rod, love it.


[Truncated per terms of service]
 
Labor day weekend... I believe that would be the kickoff weekend for the 2012 FL, FSU, BAMA and AU football seasons.

What does Cumulus have left to flip? WRRX 106.1 or something they bought from Pamal?


dwightnight said:
LOL- I usually check in here every few months and always notice one thing about Rob42:


[EDIT]
2) His assumptions/presumptions are way off
3) His predictions are even further off and seem only justified by his tastes
4) His take on radio formats is almost as myopic as he is. (also see #1)

There's a Cumu-flip coming, prob labor day. My buddy's doing the imaging package- and no one here's even close.

keep me chuckling Rod, love it.

[Truncated per terms of service]
 
That would be my guess.. maybe sports radio 100.7??

WCOA is a failure

-Rob
 
Cumulus does have that new national sports network with NBC starting soon. Ya never know.
 
Rob-42 said:
That would be my guess.. maybe sports radio 100.7??

I'm confident that WDLT moving to 104.1 (or just going to 100kw) means Magic 106.1 will change to something else in less than a year.

I think Cumulus had a plan going with talk radio on 100.7 and the Pamal purchase but then WABD 97.5 unexpectedly fell into their lap and everything changed. I have to give them some credit though, they jumped on that horse and ran with it... At this point I wonder if Cumulus even knows where everything's going to land when the dust settles? Heck, we may even see WDLT slide down the dial to 94.1 so it'll be closer to 93 BLX when folks hit the scan button.
 
OOPS let me clarify.. WCOA-FM is a failure!!

I have a feeling the switch will be one of the 100KW stations.. yea, sports? Maybe carry Braves Baseball starting in '13? Which means The Ticket would be meaningless if we have a full pwrd 100KW sports station.

I'd love to see Oldies 100.7 style station return, and HMN dump their format for ESPN (or sports) radio.. would make this area complete.. and Tom Kent can once again be apart of the Gulf Coast.

The talk format on FM would have been good but the shows are total crap. Why did Crapulus dump Coast to Coast AM?? I'm tired of hearing it on 93.7 during peak hours.. ohh well, one listener doesn't hold the mold for this area

-Rob
 
dwightnight said:
There's a Cumu-flip coming, prob labor day. My buddy's doing the imaging package- and no one here's even close.

keep me chuckling Rod, love it.


[Truncated per terms of service]


To what?? The only logical thing for this area would be sports, we have too many country/CHR stations as is. All of these tiny 1KW am stations won't be heard at night. If he's doing a package, it won't be sports.. hopefully classic AC. It be nice to see 100.7 go back to that. Or even 104.1 move to 100.7 and put 104.1 to that. 106.1 would need to flip. Having two stations that air the same thing is meaningless and expensive. I can understand when it was on 98.3 as that covered mobile, 106.1 is pensacola. BLX has been kicking ass in both markets.


-Rob
 
This is going to be where our opinions differ Rob, especially when dealing with Cumulus and their stable full of stations between Destin, Pensacola, and Mobile.

I do not see any room for Cumulus to launch a new music format that doesn't Rock... on a full power signal. (Cumulus likes translators, and anything could wind up on a translator)
Sports is the right bet... at least for the next week. We'll have to wait and see what stations carry the 4 major college games this Saturday (September 1st). If Cumulus doesn't carry any college football, Sports can be ruled out and I'll start looking for some flavor of Rock (Oldies being least likely on my list) or another Talker.

____________________________________________
Part Two:

Now that the on topic answer is out of the way, here's my uneducated theory on what's going on with Cumulus (notice, UNEDUCATED):

1)I believe Cumulus flipped 100.7 to talk as a long term stunt to introduce Cumulus talk programming to Mobile and get some more attention in the Pensacola market.
2)I think Cumulus would tweak the imaging of 94.1 and 102.7 just a little, enough to make them both "Cumulus radio stations," while keeping them the same old and successful AC and Country formats Pensacola locals have been listening to for well over 30 years.
3)After Cumulus closed on the purchase of the Pamal stations, the News/Talk 100.7 stunt would have kicked into high gear. A major shakeup that would have moved all of WCOA-AM's programming to WRRX 106.1 (possibly forming a WCOA 106.1/WFTW 1260 simulcast in the process) and 98.3 in Mobile would simultaneously launch a NEW FM talker with it's own unique lineup of non-Premiere (Clear Channel) owned programming. 94.1 and 102.7 would have been used to heavily push a new WCOA 106.1, all Cumulus stations would be pushing the new news/talk 98.3.
4)Now by making (what was) Cumulus' only truly local Mobile FM, 98.3, a Talker I believe Cumulus would have combined Mobile's WDLT and Pensacola's Magic onto 100.7, not 104.1 (because lets just face it, 104.1 is a cursed signal... I'm not sure Cumulus made the right move by giving EMF 98.3 instead of 104.1). Plus, 100.7 already has a past with the Black AC format.
5)I also believe Cumulus may not have had other immediate plans for 104.1, just let it ride and milk the last few dollars out of the Jack format while they watched to see how Clear Channel responded. This would have kept a Cumulus 100kw full market signal available to respond to any Clear Channel shenanigans... then the bomb dropped early and WABB (WABD) fell into Cumulus' clutches and the need to use 104.1 arrived way before anyone expected. WABD was launched on 104.1 before any of Cumulus' master plan was fired up.
6)The rest of the plan... 1370 in Pensacola may have become a third WGOK AM simulcast... and eventually a decision would have been made to put either WGOK or a Cumulus run national sports network on 104.1 and the other format would have gotten a Mobile 900/660 & Pensacola 1370 simulcast or trimulcast.

All I am saying... is give peace a chance the 100.7 News Talk stunt is still rolling on. Big Daddy WBLX is sitting back in comfort and the rest of the rest of the children don't know where they will sit at the dinner table or if they'll have to stay quiet and sit at the kids table. Oh, and Cumulus likes translators, so depending of what direction the FCC goes with the regulations, the family could continue to grow like a bunch of inbred backwoods rednecks.

________________
Part 3

If Cumulus transfers both Mobile AMs to an individual in the Dickey family, or out right sells them, they would drop below the FCC ownership cap and allow Cumulus to buy one of the three smaller Mobile FM's (92.1, 105.5, or 106.5).... right?

Cumulus also likes translators. If they buy a translator or two or three, that changes everything things.
 
Interesting, well, labor day is this weekend so.. will keep an eye out.

-Rob
 
More dead air Saturday at 3:56 (didn't rejoin feed after break) 4:00 News and local spots playing at the same time till about 4:04.
 
I didn't check last wknd. Is WCOA-FM 100.7 carrying any high school or college football?
WCOA-AM has a history of carrying FSU football.
 
If this is a violation of the FCC what can we do to cease the dead air? It's not cheap running a station of this much power to just sit there.

and still no flips. Cumulus needs to drop 106.1 now that 104.1 is 100KW and can easily be heard in both markets. Must be nice to have money to waste in air time. They can easily keep 104.1 and focus 92.9 on "Today's Hip Hop crap" as they tend to play oldies. (naa, just a listener)

Why do I have a feeling we will have a "Christmas 100FM" with a format change back to whatever in Jan.. as for 106.1.. maybe they can sell that to Hale and he can put the ticket on there. We are not done with the flips yet.

-Rob
 
Decades ago WCOA AM was owned in part, by Bo Mitchell (also owned 1490-WTRL- Bradenton,FL) at the same time he was the voice of the Seminoles...WTRL also ran the Seminoles...
 
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