This is going to be where our opinions differ Rob, especially when dealing with Cumulus and their stable full of stations between Destin, Pensacola, and Mobile.
I do not see any room for Cumulus to launch a new music format that doesn't Rock... on a full power signal. (Cumulus likes translators, and anything could wind up on a translator)
Sports is the right bet... at least for the next week. We'll have to wait and see what stations carry the 4 major college games this Saturday (September 1st). If Cumulus doesn't carry any college football, Sports can be ruled out and I'll start looking for some flavor of Rock (Oldies being least likely on my list) or another Talker.
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Part Two:
Now that the on topic answer is out of the way, here's my uneducated theory on what's going on with Cumulus (notice, UNEDUCATED):
1)I believe Cumulus flipped 100.7 to talk as a long term stunt to introduce Cumulus talk programming to Mobile and get some more attention in the Pensacola market.
2)I think Cumulus would tweak the imaging of 94.1 and 102.7 just a little, enough to make them both "Cumulus radio stations," while keeping them the same old and successful AC and Country formats Pensacola locals have been listening to for well over 30 years.
3)After Cumulus closed on the purchase of the Pamal stations, the News/Talk 100.7 stunt would have kicked into high gear. A major shakeup that would have moved all of WCOA-AM's programming to WRRX 106.1 (possibly forming a WCOA 106.1/WFTW 1260 simulcast in the process) and 98.3 in Mobile would simultaneously launch a NEW FM talker with it's own unique lineup of non-Premiere (Clear Channel) owned programming. 94.1 and 102.7 would have been used to heavily push a new WCOA 106.1, all Cumulus stations would be pushing the new news/talk 98.3.
4)Now by making (what was) Cumulus' only truly local Mobile FM, 98.3, a Talker I believe Cumulus would have combined Mobile's WDLT and Pensacola's Magic onto 100.7, not 104.1 (because lets just face it, 104.1 is a cursed signal... I'm not sure Cumulus made the right move by giving EMF 98.3 instead of 104.1). Plus, 100.7 already has a past with the Black AC format.
5)I also believe Cumulus may not have had other immediate plans for 104.1, just let it ride and milk the last few dollars out of the Jack format while they watched to see how Clear Channel responded. This would have kept a Cumulus 100kw full market signal available to respond to any Clear Channel shenanigans... then the bomb dropped early and WABB (WABD) fell into Cumulus' clutches and the need to use 104.1 arrived way before anyone expected. WABD was launched on 104.1 before any of Cumulus' master plan was fired up.
6)The rest of the plan... 1370 in Pensacola may have become a third WGOK AM simulcast... and eventually a decision would have been made to put either WGOK or a Cumulus run national sports network on 104.1 and the other format would have gotten a Mobile 900/660 & Pensacola 1370 simulcast or trimulcast.
All I am saying... is give peace a chance the 100.7 News Talk stunt is still rolling on. Big Daddy WBLX is sitting back in comfort and the rest of the rest of the children don't know where they will sit at the dinner table or if they'll have to stay quiet and sit at the kids table. Oh, and Cumulus likes translators, so depending of what direction the FCC goes with the regulations, the family could continue to grow like a bunch of inbred backwoods rednecks.
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Part 3
If Cumulus transfers both Mobile AMs to an individual in the Dickey family, or out right sells them, they would drop below the FCC ownership cap and allow Cumulus to buy one of the three smaller Mobile FM's (92.1, 105.5, or 106.5).... right?
Cumulus also likes translators. If they buy a translator or two or three, that changes everything things.