This is one of the finest airchecks I have ever heard [with all due respect to Cousin Brucie and Fred Winston at their respective WABC and WLS 60s addresses]. I love and genuinely-respect the efforts of our predecessors. This “prehistoric” display gives true testimony to the perfection of mass-appeal “Top-40” radio. It should be required listening FOR ANY aspiring to a position that engages “youth” as a format directive. BTW, I’m a marketing professional ABOVE just a man of advanced age that won’t simply divorce himself from a by-gone past. Most with a functioning mind would agree—the contents of this aircheck [
currently-transmitted] would not past muster or be appealing today... This is a history lesson. It’s MORE than just about reminiscing – it’s a treat 'n possible textbook in it's
fundamentals! Furthermore, this is NOT about clinging a cherished era –
it’s about simple marketing to the mass. I suspect, after listening to this, that “prehistoric WCPO” had MUCH more impact on its target audience then does the balance of your local stations, so-called aimed at the current youth, in Cincinnati today. I’m NOT going to leave 60’s WSAI out of this – they did also -
1360 "Rocket Radio" and "1-2-3 WB" also has a firm place in history!
Just as WCPO pumped out the Dave Clark Five and Searchers, they reported horserace results, news from our early engagement in Viet Nam, and the lingering Cuban situation... The “WCPO Newsroom” - they were FULL SERVICE – apparently with no detriment to youth listening – interesting. The “beep” upon the time-checks was reminiscent of the WABC “time chime” – an obvious and effective production element AT THAT TIME. “Good listening Radio”, “WCPO Fun Radio”, “The Fun Spot”, and “The King of the Queen City” [although passé by today’s standards] were classic and effective at that time as marketing positions. They seemed to know their market and address it accordingly. I really would have loved this station
My fave was “Vote Yes for Ohio Highways”... I suspect they were trying to build I-75/71/275 at that time! ‘ALL THIS WAS HAPPENING ON A 1000-watt “Class 4”... Holy cow!
This is a gem in radio history... THANKS js for finding and making it available! ‘Now, I just have to figure out how to save it! I'd love to keep it, but QuickTime won't let me :'(