Urban AC WDAS-FM is almost one full share ahead of 2nd place KYW in the latest ratings!
Someone needs to bring some competition and tame this monster!
Someone needs to bring some competition and tame this monster!
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WDAS - #1 with a runaway lead!
- Thread starter JerseyShor
- Start date
wierd ratings kyw down , q-102 way down and wist not doing too bad
E
eatspaste
Guest
JerseyShor said:
Monster? Yes and no. WDAS-FM is the heritage, dominate Urban AC station in the market. Legendary air staff, huge 50kw signal, excellent and solid execution of the format. Monster in a bad way? Nope. In a good way? Yes!
You could argue either way about how much competition WRNB really is (as well as WPPZ for that matter). You can't compete with WDAS-FM if you have a signal that you can't hear on the Schuylkill Expy in King of Prussia!
J
Jul
Guest
KYW's ratings are down because the station does sound stale and they need to revamp the format big time
E
eatspaste
Guest
Julius May said:
How would KYW do this, Julius?
KYW "sounding stale" didn't make it go from a low-6 to a mid-6 to an upper-6 to a low-6 12+.
L
LeftyPunchbag
Guest
Julius, how can the station "revamp" a news format? If you were the program director, what would you do to change the format? Should they add nighttime and overnight local talk (ah lah WBZ and KDKA)? Should they fix Bill Shusta's microphone? What should the station do to become the Number One station in Philadelphia? I have seen you complain about the station quite a bit in the recent past, but you never seem to provide your own solutions to this alleged problem KYW is having.
W
WTUX
Guest
Regarding KYW. The election is over. We've had no severe weather. Major news stories are in short supply. This creates ratings slides.
By the way, they have returned the "Report's Roundup" show that used to air in the 70's. It's on at 12:30 each weekday noon hour. So, Julius, they are venturing out.
Talk in the evening? No way. There goes your "All News-All the Time" that makes the station work.
By the way, they have returned the "Report's Roundup" show that used to air in the 70's. It's on at 12:30 each weekday noon hour. So, Julius, they are venturing out.
Talk in the evening? No way. There goes your "All News-All the Time" that makes the station work.
J
Jul
Guest
I would like 1060 to be more like WCBS meaning carrying more stuff from CBS news including 60 Minutes and the hourly news and updates and changing the schedule . More features, traffic on the 8's, etcWTUX said:
Yep, I have to agree with you! Even though I actually prefer the music mix on WRNB (especially in the afternoon - no Michael Baisden for me!), WRNB is not a market-wide station. Signal is bad anywhere from Conshohocken to K of P to Malvern - and weaker than WDAS-FM in all but Center City and Camden.eatspaste said:
In some cities, Radio One's strategy of buying Class A signals to serve (only) the black community makes some sense. But, in the Philly market it does not. The black audience is not limited to the city of Philadelphia, Camden and Chester. Many live as far away as Coatesville or in the ever expanding sprawl of suburbia. These are the audiences that are listening to WDAS-FM over WRNB. Not to mention that non-blacks listen to urban-ACs too. And, again, most live and work in places where WDAS-FM's signal is far superior.
It's why this is one of the few markets where Steve Harvey is clobbering Tom Joyner.
While we're at it, I am wondering how Power is doing in the afternoons with Wendy Williams versus 100.3 The Beat and music? ???
Personally I can't stand Wendy Williams!! Her show is unlistenable and, thanks to it, I am now in the habit of punching in 100.3 before I try out 98.9.
E
eatspaste
Guest
Julius May said:
You are so right! KYW should scrap everything that it's doing to (a) model itself after a New York City station and (b) model itself after a station in 14th place 12+!
60 Minutes? On the radio? You're kidding, right? That's gotta be some exciting broadcasting there.
Do you really think that moving traffic reports from :02s to :08s will make a big difference? It'll piss everyone off that has been depending on "traffic and transit on the 2s" for years!
L
LeftyPunchbag
Guest
Julius, so you want KYW to be more feature oriented like WCBS, instead of being "all news" like WINS? In New York, I believe WINS beats WCBS by quite a large margin. If the station were to impliment your suggestions, the ratings would probably be the same as WCBS..far behind the Number One station.
There is no reason to change the time of the traffic reports from the 2s to the 8s. I believe the reason WCBS does "Traffic & Weather Together on the 8s" is because the frequency is 880 (perhaps just to get people to think of 8s when listening to 880). There is some strategy there. I'm not sure if there is any strategy in having "Traffic & Transit on the 2s" on KYW. Changing that now would do nothing but piss off the listeners, considering folks are used to hearing traffic on the 2s (as Eatspaste alluded to earlier). I really don't know if airing feature programs like 60 Minutes will do anything to increase the numbers. If you want to hear 60 Minutes on the radio, you're stuck listening to WILM on your radio or their streaming audio via their website. Or you can just simply watch 60 Minutes on Channel 3.
WTUX explained the reason for the ratings drop perfectly. Eatspaste provided some good insight as well. Please deal with what we have told you, and please do not drive this topic into the ground.
There is no reason to change the time of the traffic reports from the 2s to the 8s. I believe the reason WCBS does "Traffic & Weather Together on the 8s" is because the frequency is 880 (perhaps just to get people to think of 8s when listening to 880). There is some strategy there. I'm not sure if there is any strategy in having "Traffic & Transit on the 2s" on KYW. Changing that now would do nothing but piss off the listeners, considering folks are used to hearing traffic on the 2s (as Eatspaste alluded to earlier). I really don't know if airing feature programs like 60 Minutes will do anything to increase the numbers. If you want to hear 60 Minutes on the radio, you're stuck listening to WILM on your radio or their streaming audio via their website. Or you can just simply watch 60 Minutes on Channel 3.
WTUX explained the reason for the ratings drop perfectly. Eatspaste provided some good insight as well. Please deal with what we have told you, and please do not drive this topic into the ground.
W
WTUX
Guest
There is a strategy to having traffic on the two's, at least at the top of the hour.
Tradititionally, newscasts were at the top and bottom of the hour. I know that I can tune in KYW on the hour and also half hour and in three minutes hear the news headlines, weather brief and traffic. That three minutes tells me if I need to listen longer - most times I do, extending to the quarter hour for sports. But in three minutes I have what I need to start the day (at 4am!).
You do not make dramatic changes to your hourly structure just because of a down ratings phase. That is what unprofessional broadcasters do.
Tradititionally, newscasts were at the top and bottom of the hour. I know that I can tune in KYW on the hour and also half hour and in three minutes hear the news headlines, weather brief and traffic. That three minutes tells me if I need to listen longer - most times I do, extending to the quarter hour for sports. But in three minutes I have what I need to start the day (at 4am!).
You do not make dramatic changes to your hourly structure just because of a down ratings phase. That is what unprofessional broadcasters do.
W
WTUX
Guest
I finally took the time to check the phase 2 WCBS-AM ratings. Interesting. They dropped the same as KYW in this phase, which is a rather meaningless one.
Julius, a second factor of the latest ratings you need to consider. KYW is now where they were last winter and spring. Summer was a spike for whatever reason (election, etc.). Where they are right now is their normal audience size. The sky IS NOT FALLING.
Julius, a second factor of the latest ratings you need to consider. KYW is now where they were last winter and spring. Summer was a spike for whatever reason (election, etc.). Where they are right now is their normal audience size. The sky IS NOT FALLING.
C
crmc
Guest
WDAS will be interesting to watch when the people meter comes in a few weeks. Heritage Urban stations are among those that have enjoyed listeners "voting" for them and take hits with the PPM. WDAS-FM is a great station with a great PD and a history of being the voice of a community who at one time had few other places where they were welcome or where their opinions mattered. It's nice, I think , to see them do so well. They sound good. And while their signal is better than the Radio One competitors, it is not a full non-directional class B. I think it's a B-1.
As to Julius's ongoing concern about KYW, again opinion. Mine is that it's the success model for All Newsers nationwide. The true voice of Philadelphia. The listeners support it, it's certainly one of the highest billing stations in America, so the advertisers sure like it, and I think the teletype sounds unique.
As to Julius's ongoing concern about KYW, again opinion. Mine is that it's the success model for All Newsers nationwide. The true voice of Philadelphia. The listeners support it, it's certainly one of the highest billing stations in America, so the advertisers sure like it, and I think the teletype sounds unique.
J
joewhlm
Guest
Not being in the market daily, perhaps KYW does sound like it needs a make over but...I must say that coming home and listening to KYW is like putting on an old loafer...it just feels good and sounds even better.
The only change I would make to KYW is with school closings. When the school closing number concept was originally designed it was to allow the anchor to give groups of numbers of schools allowing the anchor time to get in more information. For example, the anchor would say schools 20 thru 29 closed, which would be a lot less to say, as opposed to saying the name of the school or the role call of “20, 21, 22, 23, 24, 25, 26, 27, 28, 29."
Saying ONE HUNDRED THIRTY ONE takes up the same time as the name of the school.
I still think that kids want to hear the name of their school over the air...maybe I am just old and brain washed by the Mike Joseph concept of looking for opportunities to identify with the local community.
The only change I would make to KYW is with school closings. When the school closing number concept was originally designed it was to allow the anchor to give groups of numbers of schools allowing the anchor time to get in more information. For example, the anchor would say schools 20 thru 29 closed, which would be a lot less to say, as opposed to saying the name of the school or the role call of “20, 21, 22, 23, 24, 25, 26, 27, 28, 29."
Saying ONE HUNDRED THIRTY ONE takes up the same time as the name of the school.
I still think that kids want to hear the name of their school over the air...maybe I am just old and brain washed by the Mike Joseph concept of looking for opportunities to identify with the local community.
Julius may have a point here fella's/gals. And yes, you CAN revamp a News Format. The sarcasm of changing mics of the announcers shows some of the shorstghtedness of the authors here. Newspapers do it all the time.
KYW 1060 is a Delaware Valley institution. It does a dependable job of being there when wanted and needed.
But, KYW 1060 has become stodgey and stiff, while Sister station KDKA 1020 Pittsburgh is a flamethrower of a news/talk station. It's bright, has youthful imaging on sounders and voiceovers, fast paced...it just sounds "2006", not 1975. Same national news, same sports, just superior delivery and presentation.
Before you log another rant against him, listen in to 1020Khz late this afternoon, tonight or early tomorrow morning. Listen to the difference. THEN, judge for yourself and see if you still think Julius was errant in his post.
KYW 1060 is a Delaware Valley institution. It does a dependable job of being there when wanted and needed.
But, KYW 1060 has become stodgey and stiff, while Sister station KDKA 1020 Pittsburgh is a flamethrower of a news/talk station. It's bright, has youthful imaging on sounders and voiceovers, fast paced...it just sounds "2006", not 1975. Same national news, same sports, just superior delivery and presentation.
Before you log another rant against him, listen in to 1020Khz late this afternoon, tonight or early tomorrow morning. Listen to the difference. THEN, judge for yourself and see if you still think Julius was errant in his post.
E
Evangelist
Guest
KDKA is a news/talk station. KYW is an all-news station. Two different formats.
Anytime I come home to the area, I know that KYW will be consistent in providing the news, weather and traffic information I need. I listen online in my office and at home.
OK, so it's not all bells and whistles and "trendy." It's dependable. And in a market like Philadelphia, being dependable and consistent is a very good thing. It's even better when dependability and consistency are added to the good product KYW provides.
Anytime I come home to the area, I know that KYW will be consistent in providing the news, weather and traffic information I need. I listen online in my office and at home.
OK, so it's not all bells and whistles and "trendy." It's dependable. And in a market like Philadelphia, being dependable and consistent is a very good thing. It's even better when dependability and consistency are added to the good product KYW provides.
To add to the KYW/WINS compare-and-contrast, I've listened to 1010 going back to Rhode Island to visit family. WINS' delivery sounds like they're doing the news as if they're still a Top 40 station...way uptempo with rapid-fire delivery. KYW, on the other hand, takes a more easy-going, MOR'ish style. and yes, 1060 IS, in a way, that favorite shirt or pair of loafers.
Dave Gardiner
WVCH 740/WNWR 1540
Philadelphia
Dave Gardiner
WVCH 740/WNWR 1540
Philadelphia
E
Evangelist
Guest
Well said, Dave. 
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