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WDJO Thursday Morning Announcement

Plus the over 50 crowd :) is still upgrading their home entertainment choices, buying technology, pricy toys, etc.

Hey, i was at the verizon store the other day and they were holding a seminar on smart phones for the silver haired crowd.

Most of the attendees were over 65 and learning the Droid. They also do I Phone seminars. The Manager told me that

they pack it out.
 
del_griffith said:
BobOnTheJob said:
FRR said:
Sportster said:
Hey FRR I see you started this new post, you stated in another post ( WDJO)you quite listening to the station and went back to your iPod, so I guess you got mad at the Ipod because it played a song you did'nt like ? So you do listen to WDJO ? I guess until they play a song you don't like and then I'll bet you go back to that iPod until it plays a song you don't like again, those darned iPods, you just can'y trust'em.
Click to expand...
I guess as us "over 60 generation" continues to age we will need to rely more and more on Ipods or Internet since most advertisers figure we are a lost cause anyway.
Click to expand...
Which makes little sense to me. I'm a few months shy of 60, but the house is paid off, when I buy a car, I pay cash, no kids to put through college, etc. I should be a prime target for advertising, but am not. Instead, they focus on 25 year olds who are struggling with mountains of debt who frankly can't afford what the advertisers are selling. Is it any wonder the system is broken?
Click to expand...

Status mean more to that age group and someone somewhere is generally able to finance their afluenza.

As jry pointed out, there seems to be a shift (and sometimes it's hard to see) that people like you and me can and or do have free money that we can use if something tickles our fancy. But if you're paying cash for cars, you're no longer in the perpetual lease cycle upgrades. You may not be in the market for a home. You're probably done buying sound equipment cause that old Fisher or Marantz still cranks out the tunes. But dining out, personal protection, asset preservation are all things that we are interested in.
Click to expand...



I think you have made an excellent point here. Maybe advertisers don't know WHAT to market to us. Like Bob said, the house it paid for, the cars are paid in cash no kids in college. I think most of us "over 60 crowd" have the house we want, all the clothes we need, ( God knows I don't need another darn sweater), and probably even have a hard time suggesting gifts from our kids to us. When I watch shows on ME TV, I see ad after ad targeting folks who can't get up the stairs, can't bathe without fear of falling and 40 thousand kind of Medicare policies. I know there is a direction corelation between the fact that the older we get the less likely we are to embrace technology. I don't know a 70 yrs old with a home computer, but I don't know a 60 yr old who doesn't have one. I happen to motorcycle quite a bit, but even for me with 2 bikes I have most of the clothes and accessories that I would ever need. Maybe there isn't anything to market to us except eating establishments and home security systems. :(
 
That's the issue....we, for the most part, have our stuff. The 20-somethings who are just starting, broke as they may be, don't. They may be renting to own at exhorbitant rates from Rent-A-Center but they are buying furniture, clothes, cars (even at buy-here-pay-here lots), baby stuff, etc. People will say that oldies radio should be selling luxury cars to seniors, but how many ads on a WDJO would it take to sell even one? If you're paying cash and the dealer doesn't get a piece of the financing there isn't that much profit in it.

Do I really want to hear the music and DJs of my youth with every commercial reminding me that I'm older and my parts don't work the way they used to? Hmm
 
jry said:
Plus the over 50 crowd :) is still upgrading their home entertainment choices, buying technology, pricy toys, etc.

Hey, i was at the verizon store the other day and they were holding a seminar on smart phones for the silver haired crowd.

Most of the attendees were over 65 and learning the Droid. They also do I Phone seminars. The Manager told me that

they pack it out.
Click to expand...

Gotta remember......those bricks die. And the new phones are no longer simply an on/off switch or call/end switch. The silver hairs need a new phone periodically, but have no idea how to even turn it on.

I've got a 4 G phone. I'm pretty savvy. Yet my 30 year old son frequently is showing me new tricks, aps and so forth. So I understand the packed out silver head crowd. They no long pick up the phone and say hello. They have to go through several processes now to do that.
 
My 80ish mother in law was looking for the cord when she got her first one a few years ago. Until around Christmas, she had no idea how to retrieve voice mail.
 
del_griffith said:
My 80ish mother in law was looking for the cord when she got her first one a few years ago. Until around Christmas, she had no idea how to retrieve voice mail.
Click to expand...

Funny, both of my folks in their mid eighties have lap tops and an i pad that they share.
I know a lot of "Octos" that have embraced technology. Keeps the mind in motion.
My wifes dad had an i pad before he passed at 77 and now her mom uses it.
They both had lap tops and a PC.
 
BobOnTheJob said:
FRR said:
Sportster said:
Hey FRR I see you started this new post, you stated in another post ( WDJO)you quite listening to the station and went back to your iPod, so I guess you got mad at the Ipod because it played a song you did'nt like ? So you do listen to WDJO ? I guess until they play a song you don't like and then I'll bet you go back to that iPod until it plays a song you don't like again, those darned iPods, you just can'y trust'em.
Click to expand...
I guess as us "over 60 generation" continues to age we will need to rely more and more on Ipods or Internet since most advertisers figure we are a lost cause anyway.
Click to expand...
Which makes little sense to me. I'm a few months shy of 60, but the house is paid off, when I buy a car, I pay cash, no kids to put through college, etc. I should be a prime target for advertising, but am not. Instead, they focus on 25 year olds who are struggling with mountains of debt who frankly can't afford what the advertisers are selling. Is it any wonder the system is broken?
Click to expand...

Good point, agreed.
 
I am officially an "old fart". Am I the only one who listens to and enjoys music from Bill Haley to Halestorm? I have over 4500 tunes from the 50's and 60's on my computer so I listen there because "liner card" oldies radio is boring radio. And I really don't care much about jingle packages and the like anymore. I've moved on. I do wish the folks at WDJO the best in their endeavors to keep oldies alive on the radio. But I just don't want to hear Jack Stahl say "super sayin' somethin' Supremes" for the 25-thousandth time. It's just not fun anymore.
 
Hey, when you have an ad for AARP and Generation whatever enticing anyone over 50 to join.... We're all old farts.

I have a question about the Jack Stahl comment. Is 1480 recycling some of what is voice tracked? How much of it is fresh?

I would imagine a lot of stations do this, right?
 
I've worked at stations that voice tracked and we never recycled any voice tracks. At one station we did archive all request calls and could re-uce them now and then if request calls were scarce. I assume you're not referring to stations like The Eagle which just runs recorded liners, not actually voice tracks. If anyone is actually recycling voice tracks I'm not aware of it.
 
Hey FRR. I'm looking for Big Al air checks from wube...actually any boss radio ube stuff. I have the one floating around the net. Got any others to maybe trade?
 
partymarty said:
Hey FRR. I'm looking for Big Al air checks from wube...actually any boss radio ube stuff. I have the one floating around the net. Got any others to maybe trade?
Click to expand...

Yes, I have several hours of Drake formatted WUBE that BobontheJob was kind enough to transfer to digital and also he scooped several. I've got about 16 hrs of UBE including the music. I think Bob made most of those available on the web
 
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