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WDOK Today

C

CleveFan

Has anyone noticed listening that WDOK is no longer using "Soft Rock" in any way possible? They're still Soft AC, but not using their longtime name/slogan. The logo though still has the "Soft Rock" name but with the WDOK call letters de-emphasized. That was when the calls weren't used too often around 1999 and 2000. Ironically, the calls are emphasized a lot on air as simply "102.1 WDOK."

They've also picked up where the now old WMVX left off. WDOK is doing an '80s-oriented lunch, a Saturday night retro show, and "Totally '80s" weekends on occasion. Smart move. They pretty much all but ditched the 70's and 60's, leaving those decades to WMJI.

Also, they've had a stable weekday lineup for the past two years - Trapper Jack, Terry Moir and JiM McIntyre mornings; Nancy Alden middays; Desiray McCray afternoons; and Delilah evenings. This has been the most stable lineup since 2007. Nice to see that after changes in mornings, middays and especially afternoons. Overall, the station sounds great, but they need to change their logo to match their on-air identity.
 
WDOK has been making a subtle transition over the past 6 to 12 months. I think they sound very good too...more and more 35-44-ish, rather than age 45-54-ish than before.

Heck, they are doing with women what most classic rock stations are trying to do with their primarily male core: drop a demo cell and get younger with carefully selected, slightly different music and positioning.
 
Deliah used to pull killer ratings in markets all over the country in middle-aged women (35-49) over the years. Don't know if that's changed.
 
DToTheJ said:
When do they start using the "Fresh" name? ::)
Click to expand...

The WDOK calls have too much brand equity in the market. Even though WDOK dates back to 1950, (on AM/1260) it's been associated with "lite rock" and "soft rock" since the mid 1980s. And it's outlasted WLTF, Q104**, and WMVX.

**... after they migrated to Adult CHR as a flanker to WDOK.
 
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