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WDWD AM 590 Radio Disney Modulation

W

wbz1030

Guest
I have noticed that the modulation on WDWD AM 590 Radio Disney is very low over the past several days. This is for both network content and local inserted commercials.
 
wbz1030 said:
I have noticed that the modulation on WDWD AM 590 Radio Disney is very low over the past several days. This is for both network content and local inserted commercials.
Click to expand...

My daughter noted that as well. The audio wasn't coming in AT ALL last night...but she said the signal was "clean" enough to indicate that they were still transmitting at their full power. Ditto this morning when they were (I assume) back on their day signal.
 
jabba17 said:
wbz1030 said:
I have noticed that the modulation on WDWD AM 590 Radio Disney is very low over the past several days. This is for both network content and local inserted commercials.
Click to expand...

My daughter noted that as well. The audio wasn't coming in AT ALL last night...but she said the signal was "clean" enough to indicate that they were still transmitting at their full power. Ditto this morning when they were (I assume) back on their day signal.
Click to expand...

Your daughter said they were clean enough to indicate they were at full power? LOL. Definitely a young engineer in the making.
 
Bengalsfan said:
Has anyone thought about calling the station?
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I don't let my daughter use the phone unsupervised.
 
Its too bad your household doesn't have a diary. That station needs one.

They still don't even show up in ratings after moving the age down from 12+ with PPM's.
 
trig said:
Its too bad your household doesn't have a diary. That station needs one.

They still don't even show up in ratings after moving the age down from 12+ with PPM's.
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And the PPM's are one reason his household doesn't have a diary.
 
Disney isn't it it for the ratings. Radio Disney is just another promotional tool for the brand. If the station happens to make money, even better.
 
The modulation level is back to normal now. I think it was resolved yesterday (July 3).
 
Bengalsfan said:
Disney isn't it it for the ratings. Radio Disney is just another promotional tool for the brand. If the station happens to make money, even better.
Click to expand...
My daughter will be the first to tell you that most of the ads (what few there are; the spot load seems to be light) seem to be national buys. At that point, all that counts is presence in a market, not ratings on any individual station. Radio Disney is also on satellite and the Internet with the same national feed.
 
jabba17 said:
Bengalsfan said:
Disney isn't it it for the ratings. Radio Disney is just another promotional tool for the brand. If the station happens to make money, even better.
Click to expand...
My daughter will be the first to tell you that most of the ads (what few there are; the spot load seems to be light) seem to be national buys. At that point, all that counts is presence in a market, not ratings on any individual station. Radio Disney is also on satellite and the Internet with the same national feed.
Click to expand...

Both of you are correct. Radio Disney is about promoting the Disney brand but also about making money from national advertising business. And to get on national buys, Radio Disney needs a presence in markets such as Atlanta even without ratings.
 
I remember I used to desperately listen to this station as an attempt to catch some top 40 hits that no one else would play! They once played the triphouse remix of "where do you go" by No Mercy. Wow, those were some times....
 
I can assure you their sales staff there (at the local level) have local budgets not national sales budgets. And for those of you that have never dealt with a national rep firm, buying a station without ANY ratings could cost a media buyer their job, so they usually refuse to even consider you unless you have close to a 1.0 avg. rating or higher

Maybe some network syndication spots but that's about it. If your a local advertiser buying that station you really must have some money burning a hole in your pocket.
 
trig said:
I can assure you their sales staff there (at the local level) have local budgets not national sales budgets. And for those of you that have never dealt with a national rep firm, buying a station without ANY ratings could cost a media buyer their job, so they usually refuse to even consider you unless you have close to a 1.0 avg. rating or higher
Click to expand...

Unless you are Disney.



Maybe some network syndication spots but that's about it. If your a local advertiser buying that station you really must have some money burning a hole in your pocket.
Click to expand...

Unless you want your name attached to the Disney name. I listen to the Louisville Kentucky Disney station on a regular basis, and they have a pretty good local spot load. I have also seen them out at remotes. I'm sure they are not there for free.

There's power in the Disney name. Radio Disney is just one more way to harness it. If I were a local advertiser, I'd put some money on it.
 
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