Don't tell Harry. He may be dead, but he'd still be pissed.
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However the "data" is compiled and how accurate it is, misses the point.
WECK IS a contender for salable listeners in the Buffalo, NY market.
Being that it is AM based with FM translators makes the accomplishment even more
astounding!!!!!
WECK IS a contender for salable listeners in the Buffalo, NY market.
Being that it is AM based with FM translators makes the accomplishment even more
astounding!!!!!
Give WECK and its staff credit, whatever the Persons 12+ number might be. That said, one wonders if a full power signal in Buffalo, assessing WECK's performance, might adopt John Sebastian's Wow Factor format which is targeted to 55+. As of now the Wow Factor format is in what might be called Beta Testing on a Phoenix AM and associated translator very similar to WECK's status. A number of industry decision-makers will be evaluating the Wow Factor format's strengths (and weaknesses). If the Phoenix station does well, it could be the next format flavor of the week, especially in graying markets like Buffalo.
It's on a full power rimshot and a translator in Phoenix, not an AM.
im nto sure how well the format would do long term.. ion my limited expierience, older folks are somewhat set in their music tastes.. and stuff doesnt cross over too much....
If WECK is as successful as they say,. i wonder what they could do with a full market fm signal
WOW is not on a translator and associated AM. It is on KOAI, a 47 kw FM at 2,700 feet. While it is a rimshot, it is indeed a rather viable FM, registering as high as a 2.3 in later months of last year in Phoenix.
KOAI has no associated AM.
The WOW format is not being "beta tested". That's the only station that would take the format...
The conundrum is that Oldies type formats can get decent ratings, but the demos are deemed too old to be "sellable".
If Radio can solve that riddle, you could see similar formats pop up. The ALT format on 107.7 is an example of the reverse. It's a format aimed at 18-34 year olds and has abysmal ratings. Theoretically, those demos should love it. The evidence says they don't.
The Wow Factor is not exactly "cutting edge" programming. It's just shop worn Oldies/Classic Hits/Pop Hits etc.. with a new slogan. Sebastian doesn't have a patent on these songs. Anyone could implement a format like that if they thought it would improve the bottom line. I doubt that Cumulus, Entercom, or the Ihearts are paying much attention to "Wow"...
If Radio can solve that riddle, you could see similar formats pop up. The ALT format on 107.7 is an example of the reverse. It's a format aimed at 18-34 year olds and has abysmal ratings. Theoretically, those demos should love it. The evidence says they don't.
The Wow Factor is not exactly "cutting edge" programming. It's just shop worn Oldies/Classic Hits/Pop Hits etc.. with a new slogan. Sebastian doesn't have a patent on these songs. Anyone could implement a format like that if they thought it would improve the bottom line. I doubt that Cumulus, Entercom, or the Ihearts are paying much attention to "Wow"...
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Buddy Shula
Guest
Radio did solve that riddle. Me and my team at weck did.
... to national and regional agencies.
Local direct and local agencies are another matter.
It's not a riddle. It is a situation in which relationship selling has to mate with advertisers who know that persons over 55 are in their target consumer base.
And local advertisers generally don't like that format
That's what was said about the "Jack" format. Oh, year, we can call it Bob or Fred or Irving and save the money. Yet none of the copies did quite as well as the original.
I've been in a market where there were over a dozen FMs doing the same exact format with the same exact music base. It's about how the station is put together, how it is imaged and so much more.
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Much of that demo (young white male) has been lost to rhythmic genres -- mainly rap but also rhythmic CHR and EDM. The format has zero appeal to black or ethnic listeners, so its ratings potential is low.
I specifically used the words "what might be called Beta Testing" which is my stylistic slant, in contrast to your rather pugnacious description, "the only station that would take the format."
As to the signals, my error regarding the format being on an AM; it's not. Taken from Radio Insight, it's on rim shot 95.1 KOAI Sun City West and translator 94.9 K235CB Chandler AZ. The general point was that the format is NOT on a big signal within the market, the specific point being the signals have some similarities to WECK, which as noted in the first sentence of my post, deserves full credit for its accomplishments.
How can the big corporations be so blind? Sebastian and Shula constantly tell us how "brilliant" they are. They are raking in millions with their Oldies formats while Big Corporate Radio circles the drain. It's so simple. Play the Moldy Oldies, get huge ratings 55+, sell Local Direct, and generate big revenue. Corporate Radio should immediately offer these guys huge contracts...
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Buddy Shula
Guest
Again, you are wrong and way to sarcastic. Oldies is a viable format, and the more older the audienCe gets, and the less young people that even know what radio is, the better it will become. Your assumption about Millions is correct. Your assumption about local direct is not correct. Because of our ratings, WECK is about 50 percent local agency with huge buys. You say moldy oldies like it’s an embarrassment. If you think Beatles, Beach Boys, Dave Clark, Elvis are embarrassing artists, you need to have your head examined. Corporate radio is about Wall Street, so of course, they know that Wall Street likes innovative things, like digital. Not going backwards to play Neil Diamond. Say what you will. I have the last 4 weeks trend. 4.7 12 plus. On Monday, all access will show WECK above a 3.0 12 plus. The October book will be even better. Sit down with me sometime and I can show you everything you would want to see. When our third FM hits the air, you will be even more surprised.
Please stop baiting Buddy. You're trolling.
Sebastian had been talking up the format in the trades for some time, but no station was willing to take the risk involved in doing a hard-to-sell format.
In a perfect world, a new format would launch on a full-market facility so as to be a showcase for the format.
But, as with Sebastian's unsuccessful EOR ("Eclectic Oriented Rock") some time ago, all he got was a rimshot. EOR was on the Globe, AZ, station that tries to rimshot PHX from the east and on another rimshot targeting the Palm Beaches from a stick to the NW of West Palm Beach.
However, the format is on a big signal... just that the signal covers mostly the forests, badlands and sparsely populated areas between Prescott and Phoenix.
The difference here is that the KOAI station owner has a cluster operation. Buddy has a single concept, and all his efforts are in making it work... and Buddy is a "superstar seller" who has developed a name and reputation and relationships in Buffalo over a long period of time. KOAI has none of that.
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Buddy Shula
Guest
Thank you.
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Buddy Shula
Guest
Thank you David. The fact is, there is no Oldies station anywhere that is doing as well in ratings as WECK is, not to mention it is a 1KW AM- it is simply amazing to me the incredible staff I have, and the product we have taken from the ashes into a metro player.I get calls all the time from station owners and VP's in other markets across the country asking how we are possibly doing this well with a 1KW Oldies station. My answer to that is, it is our only focus- boomers and seniors, plus I have a legendary staff in all departments that care. They care a lot! That is crucial. Plus actually promoting the station on TV and Billboards does not hurt. Neither do the metro translators with more to come.
Frank- is reprinting proprietary data now permitted? And personal attacks...
There are rules about the posting of Nielsen data. 12+ (in diary markets) with shares and cume is permitted. Rankers on other demos are allowed, but without shares or AQH persons.
Look at the Summer 2019 Description of Methodology (usually called the "Purple Book") at https://www.americanradiohistory.com/Arbitron-Market_Maps.htm
Frank already cautioned you about trolling.
Buddy is a large market owner-operator. Having been there myself, I can say that being protective of one's station is natural for us.
They mean Buddy attacked them, not the other way around. So you didn't answer his question.
You of all people should know Buffalo is NOT a "large market".
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