I don't agree with what a lot of people have said about the KB revival of a couple of years ago. Imperfect though it was, it actually did a significant number of things right...and gives indication that the overall approach wasn't a totally wrong one, but could be tried again with good results.
Danny continued to perform well in the morning, and Hank Nevins's decisions on music mix and formatics as PD were solid. Hank was miscast as an afternoon drive guy, although he did belong in the daily starting rotation (he should have been doing middays from the beginning, that's where he succeeded in the 70s and fit best today). Afternoons should have been handed to either Jack Mindy or George Hamberger (both of whom have strong track records in the daypart in Buffalo), nights to Armstrong, and someone should have been hired to do live newscasts in middays and afternoons to provide a full service element to the programming.
So why did it miss? In a way it didn't, because it did draw three times as much AQH and cume as any other format on the 1520 frequency since they killed the original personality hot AC/CHR approach in the late 80s. But it could have achieved much more, with additional daily information and service elements in middays and afternoons, and additional promotion and marketing efforts. Suppose you reformat KB again as a classic hits station, emphasizing 1964-79 music with a few later songs by core artists like the Stones and Springsteen whose careers went deep into the 80s and 90s. You'd be filling a niche abandoned prematurely by WHTT, and appealing to listeners 35-64 who still remember how to find the AM band on their radios. The upside potential? Check CHWO's ratings in the market, then increase them by about 75% to 100%. You can make significant money with that approach and also protect the flank of your news/talk and sports/talk franchises as well. The listeners you get, would be grabbed mostly from stations the other guys own.
If I were in the shoes of Mike Doyle, Entercom's regional boss whose jurisdiction covers both the Rochester and Buffalo markets, I'd take a fresh look at KB and try again. Mike is a bright guy with a good strategic mind, so while I have no inside knowledge, it's possible I'm saying something he's been thinking about himself. Entercom's in a budget trimming mode right now, but they shouldn't let that preclude a genuine opportunity to make money at Citadel's and Regent's expense in a market they're committed to operating in long-term.