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WEDG Big Announcement
- Thread starter LandofFa
- Start date
Wow - they are moving to 97Rock. Big surprise (said absolutely no one ever). Speculated this would be the outcome back in April, as it was such an obvious move.
After several weeks of music intensive programming, I predict The Edge will add the syndicated Woody Show to morning drive. Yawn.
After several weeks of music intensive programming, I predict The Edge will add the syndicated Woody Show to morning drive. Yawn.
I'd say it's unlikely that they add an iHeart show. Cumulus owns Westwood One and has its own stable of syndicated shows to choose (and benefit) from. The Bob & Tom Show might fit, or at least get a try-out. The Bob & Tom show runs on Z-102.3 in Erie - a station also overseen by Buffalo management. It's done well there.
Perhaps they have a locally-originated show in mind, or a show from a smaller market that they're looking to move up.
Retirement ?
Which is on a classic rock station, the demo for that show, not an alt rocker.
My guess is that they'll stay local.
Cumulus runs The Woody Show on their stations in KC and New Orleans. I wouldn’t be surprised if they go this route in Buffalo, too. Though Woody has a bad track record in markets outside of LA.
To the last two sentences: Bentley(APD/MD/PM drive at the Edge)said as much when someone vented to her on Twitter today thusly: "God help us all if The Edge rebrands as another WNY Country music station like Alt Buffalo did." Her reply was short and sweet: "Not happening...don't worry.
"
Welp, that's settled. This thread now moves from "Shredd & Ragan to 97" to "who's next on 103.3."
Why would Cumulus Buffalo fill the void left by S&R's departure from 103.3 with anything that might even remotely compete with S&R? This is a big move for Cumulus and S&R. The company needs it to work. Desperately. As big as S&R have been on 103.3, this is a new stage. So yeah, the show played well on one stage, but it has to play equally as well on a different stage in a different theater.
So why even dare to sign Bob & Tom or Woody to mornings at 103.3, especially when Warm Beer and Stale Wings is desperately trying to get a toehold in AM drive on 92.9? OK... you might say the Edge needs to fill AM drive with a strong show that can support the format in a manner that S&R supported the format, and disuade Edge listeners from even finding Warm Beer & Stale Wings. I don't disagree. Cumulus knows S&R was the heartbeat of 103.3. When they signed off at 10, a lot of listeners did the same. It says here a local morning show, but in a different vein than S&R.
Why would Cumulus Buffalo fill the void left by S&R's departure from 103.3 with anything that might even remotely compete with S&R? This is a big move for Cumulus and S&R. The company needs it to work. Desperately. As big as S&R have been on 103.3, this is a new stage. So yeah, the show played well on one stage, but it has to play equally as well on a different stage in a different theater.
So why even dare to sign Bob & Tom or Woody to mornings at 103.3, especially when Warm Beer and Stale Wings is desperately trying to get a toehold in AM drive on 92.9? OK... you might say the Edge needs to fill AM drive with a strong show that can support the format in a manner that S&R supported the format, and disuade Edge listeners from even finding Warm Beer & Stale Wings. I don't disagree. Cumulus knows S&R was the heartbeat of 103.3. When they signed off at 10, a lot of listeners did the same. It says here a local morning show, but in a different vein than S&R.
https://news.****************/artic...n-Move-to-Mornings-on-97-Rock-WGRF-FM-Buffalo
Here is the release.
Interesting that you used the word "Desperately". Cumulus has deliberately chosen to weaken The Edge (If S & R was the main draw). They have sabotaged one of their own stations with this move. Maybe they think this will generate more revenue overall, but 97 Rock passed its prime long ago. This won't bring more people into the tent. The market is already aware of this show or they aren't. It's a lateral move...
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Sounds like you're pretty obsessed with The Lake as well since you consistently acknowledge the station.
The Lake set the gold standard on the art of radio as well as the listening experience and not the commercialism that seems to be the driving force of public perception as to whether a station is successful or not.
Maybe we should get Barry Champlain (Eric Bogosian) from the movie Talk Radio and run that on WEDG.... I think the message that Oliver Stone was attempting to portray in the film was that although the show had tremendous ratings and was a commercial success, nobody liked it because of the extreme nature of the character. People will listen to "Zoo" formats but it doesn't necessarily mean they like it.
You have a crystal ball? Does Cumulus expect the Edge to do better now that they removed its morning show? The format doesn't appear to be that important to them.
Did Shred & Regan outperform the 97 Rock morning show(before their termination) In the ratings? Cumulus has that information. Maybe they think they can stay afloat a bit longer with this move. Many of the Social Media comments I've read about the switch are amusing. Mostly apathy and indifference about "tired Radio shows and formats"...
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WEDG will remain with the present format.
That drippy water format that was on 107.7 fifteen years ago is done and gone.
Radio execs in this town couldn't give two spits about what's said on this board.Just once I'd like to have the biggest critics on this board put up their record of massive success in the radio biz. Some people love to complain, but still haven't offered anything that has a track record of beating the existing formats. Shredd and Ragan going to 97-Rock is a good move for both the show and the station. It should freshen up both. What will happen on The Edge remains to be seen. It's likely to evolve in some way, which may be one reason Shredd and Ragan agreed to the move.
It wouldn't be a change in formats. And as far as the crystall ball that everybody has as to the success of the new show..... can anyone remind me how the last lateral transfer from WEDG to WGRF worked out?
First of all, Bull did well until "the event" that was perpetrated by the existing staff, not the new guy. He got caught up in the fallout for not objecting, not for participating. Secondly, Shredd and Ragan ain't Bull & the "zoo" format of the former morning show. Their show is certainly a younger approach than the old show. As demographics move, it was time.
How do you know it was a successful show when it was said earlier only Cumulus knows how well they did at that particular time slot. Seems more like speculation then it does insight.
Do you think Cumulus would have kept Bull on 97 if the show was failing? Unlikely. They would have sent him back to 103.3. That aside, there are sales reps who love to brag (I know, right?) and the Bull show was said to be in the top five, Men 25-54. WGR was often #1, and WYRK did very well too.
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