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WEEI on FM: Why did they wait so long?

dumber than a box of hair said:
Blackroc said:
They want to win the fall book so they flipped a property.
Click to expand...

No such thing as the "fall" book in the PPM world.
Click to expand...

Ahh, but there are fall books! Even though you get 12 books a year now, agencies still put more weight on those spring and fall books than they do the summer books.
 
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