raydiodude said:
Per a post on RadioInsight.com yesterday, the 105.9/West Tampa translator is just the first one for WFLA, with a second one in the works with 250 watts at 94.5/Gulfport.
The interesting part of the Tampa translator is the deal they made with the previous owner in order to acquire it. From Radio Insight "The 250 watt translator is owned by Radio Training Network, whose “JoyFM” will use an HD subchannel of Clear Channel’s 95.7 WBTP to feed some of its translators in the Tampa Bay area."
Never heard a deal like that done by CC I dont think
http://radioinsight.com/blog/headlines/58363/970-wfla-tampa-adds-fm-translator/
The 95.7 HD-2 has been Joy for a couple of months now. This looks as though it's all part of a plan rather than just some random acts.
As far as WFLA is concerned, it doesn't seem as though they are now even caring about anything outside of Hillsborough and Pinellas Counties.
The main idea for going to FM is filling in the blanks of the main signal ie, building penetration, and, on a marketing standpoint, attracting a younger audience who doesn't listen to the AM dial - at least that has been the thinking. This idea of translators all over the place is a thinking beyond me. The idea is that you have one frequency that is easier for people to remember and they don't have to touch the radio. Areas, such as New Jersey, radio stations are "short-spaced", so you have "Thunder Country" at 106.3/106.5, but this is not New Jersey.
I also see this a blatant way of alienating anybody outside of those Counties.
On the other hand, this could be a positioning, not for 'FLA on FM as much as a deal that gives "Joy" or "Reach-FM" a marketing partner. highly popular "98.7 Kiss" was blown up in favor of a long term agreement for ESPN on FM in New York.
We may be seeing, not so much as a News/Talk going to FM and AM eventually being relegated to a "Dolla-A-Holla" station with dayparted blocking broker deals, Clear Channel, and others, may be changing into a signal leasing company.
This is getting interesting as it continues to unfold.
Jeff in Sa-ra-so-ta!