radiorama1 said:
A question for SomeoneWhoKnows:
So WFNX is soldiering on as an internet radio station. Will the call letters WFNX be "fair game" for another terrestrial radio station to use sometime down the road? And if another Over The Air station does in fact use those call letters, what happens to the "WFNX.com" website and the Mindich-run operation online? ???
I ask because I certainly think the "WFNX" branding will be a major selling point for any future sponsors down the road... if the FNX imaging goes away, then they simply become another online station that plays alternative music. (Especially since a majority of the FNX DJ's are now onboard with soon-to-be-rival Boston.com and their online venture).
Perhaps they have thought of this, and are simply taking a "we'll cross that bridge if-and-when we come to it" approach? But it is certainly worth considering.
Perhaps they plan on trademarking the name "WFNX"? Of course, I imagine THAT would be VERY expensive to do...
Read this. It will answer all your questions.
http://www.broadcastlawblog.com/201...r-station-consult-a-trademark-attorney-first/
(Eg, If you go to wbmx.com you'll see that it doesn't point mix1041.com.)
Listening to WFNX.com's 'free' preview running on 101.7FM this weekend. Haven't heard any ads on it yet.
I'm sure there will be some once they officially go live whenever that happens. I'm sure Mindich and gang have been working the on-line idea way before the sale was announced and they're ahead of RadioBDC which is still in the process of building a studio.