WFNX is still going down.........

[spilot113]

My point was if ownership was happy, then the 12+ ratings (or any ratings) are meaningless.

If you were the owner, would you be happy to make less than everyone else?

Once again, if ownership of WFNX is happy with what they are making, then the 12+ ratings don't matter.

I can't imagine they're happy.

Anyone venture to guess the value of WFNX these days?

The last station we have any numbers on were WCRB/WKLB 102.5. ...and that was somewhere on the 85-95 million range for a full signal.

Anyone have any insight as to what WFNX is worth these days....knowing that it is not a full signal?

Based upon what Entercom paid for 97.7 (30-35 million) I'd say that WFNX is worth at least that much...They are highly directional, but that's offset by their downtown location.

If it's worth 35 Mill....then he has to be netting at least 2 million profit per year......or the asset doesn't justify itself.

Heck, he could sell, the palce and put the money into CD's and make 2 Million with no risk.

I assume he accepts the risk of radio.....because he wants to make more than 2 million profit/year.

IMHO.....I don't think he's making that....

So, as was said before, it's not whether he makes money...but how much.

 

[NWas]

Re: WFNX is still going down you clown............

Who at WFNX do you think starts these negative threads on a weekly basis. The owner, GM, PD, full time dj, part time dj, or disgruntled ex employee? It seems to work since I've seen a WFNX related post once a week for quite awhile now.

 

[kms575]

ALL BOSTON ROCK STATIONS, SUCK so BAD !!!!!!!! THANK GOD WHJY and WBRU from Providence, cover the south shore area !!!!!

Wow!! What a useful comment! Why don't you intelligently explain why you feel this way? IMHO, Boston has a pretty good range of stations.

 

[FNXEd]

Pimp, you are giving me far too much credit. I don't know who you are and if I did I forgot.

I have compiled a list of all the people I could think of who have worked here in the past 2 years (who were not in sales).

I used initials for anonymity.

MS - I think he lives in Alaska and is probably not spending time on this board.

RZ - PTer who says he isn't you.

JS - In Hotlanta climbing towers.

DS - Former marketing director. Not a big fan of me and would probably admit to being you.

CR - At BCN and probably could care less.

I don't think I missed anyone. So, which one are you?

As always, looking for steaks and hoping to not get fired.

-ed

 

[TravisWMLN]

Pimp, you are giving me far too much credit. I don't know who you are and if I did I forgot.

I have compiled a list of all the people I could think of who have worked here in the past 2 years (who were not in sales).

I used initials for anonymity.

MS - I think he lives in Alaska and is probably not spending time on this board.

RZ - PTer who says he isn't you.

JS - In Hotlanta climbing towers.

DS - Former marketing director. Not a big fan of me and would probably admit to being you.

CR - At BCN and probably could care less.

I don't think I missed anyone. So, which one are you?

As always, looking for steaks and hoping to not get fired.

-ed

i think you forgot KB - in LA and a fellow curry alumni

edit: forgot to add...he doesn't care either

 

[FNXEd]

Actually Travis KB cares a bunch. I talk to him almost daily (and by "talk" I mean IM) and he has fond memories of his time at FNX. I would love to have him here. The kid is a part of The Sandbox's West Coast Strike Force. He even took part in Cinco de Mustache! If he were Pimp I would be shocked and saddened. Then I would try to make out with his sister. (Just a little joke between me and KB.)

 

[TravisWMLN]

Actually Travis KB cares a bunch. I talk to him almost daily (and by "talk" I mean IM) and he has fond memories of his time at FNX. I would love to have him here. The kid is a part of The Sandbox's West Coast Strike Force. He even took part in Cinco de Mustache! If he were Pimp I would be shocked and saddened. Then I would try to make out with his sister. (Just a little joke between me and KB.)

perhaps I didn't phrase it correctly...wouldn't care enough to argue with you on radio-info...not as in care about FNX

 

[ciao99]

Re: WFNX is still going down you clown............

Who at WFNX do you think starts these negative threads on a weekly basis. The owner, GM, PD, full time dj, part time dj, or disgruntled ex employee? It seems to work since I've seen a WFNX related post once a week for quite awhile now.

I love the conspiracy theories. Amazing how even when WFNX has lost half its audience since last year, you still can't accept that listeners are the ones commenting on your lame playlist.

 

[ciao99]

Wow. It has been a few weeks, I thought the FNX bashers maybe took a summer vacation. Clearly staying in mom's basement and posting on this board is far more exciting than say Bermuda or the Virgin Islands.

Welcome back Ciao and Ex Radio pimp. Its been awhile!

Anyway, maybe I should explain how trends work to everyone. Trends are a rolling average. Its three months of the book not the actual book. As we all know (see various posts on How FNX Sucks from the winter) the FNX winter book was pretty iffy. Keep in mind that this trend still includes a month from the winter book. This trend was March / April / May. March is from the winter book. You can likely assume that March was a terrible month for FNX. Call me crazy but the monthlies are much more important than the actual trend number.

Also, as one of the non "FNX hating for no reason" posters said its all about the demo breakouts. So, besides what you see posted on R&R, the 18-34 April and May numbers are the most important. Will FNX have a 1.0 in the spring book..i wouldn't bet on it but yes the station is making money and yes the 18-34 numbers are what really matters.

3 more things..

1) None of this will matter come next March because every month will be a rating when the people meter hits. So the insanity of the trends will be done.

2) Ciao, FNX played all new local music this weekend. Maybe instead of bashing you should take a listen every once in awhile. I think you would have been very happy with what you heard. Im not sure if they played Peter Gabriel though. I know without your Gabriel fix you get mad so hopefully they threw you a Sledgehammer or Big Time at some point.

3) Ex Radio Pimp. I think you are a liar and that you actually still work at FNX. You seem to know more thats going on there than anyone else. You should really introduce yourself to Special Ed. I think you guys would get along great.

1) None of this will matter come next March because every month will be a rating when the people meter hits. So the insanity of the trends will be done.

But diaries has always been the defense behind the lame playlist heavy on adult contemporary hits. And it's not working. Funny how WFNX had higher ratings when it played real alternative, even with diaries instead of people meters.

2) Ciao, FNX played all new local music this weekend. Maybe instead of bashing you should take a listen every once in awhile. I think you would have been very happy with what you heard. Im not sure if they played Peter Gabriel though. I know without your Gabriel fix you get mad so hopefully they threw you a Sledgehammer or Big Time at some point.

Congratulations. It only took the station losing half of it's audience for someone to give playing new music a try.

 

[spilot113]

1) None of this will matter come next March because every month will be a rating when the people meter hits. So the insanity of the trends will be done.

Actually it will get worse, when we get numbers week by week!

 

[inthewolf]

Ciao..can you go online and look at the WFNX playlist? The station plays more new music than ANY OTHER station in the market. It is true.

Neaderpaul, can you give Ciao a password to mediabase so you can log on and look. They even break it down for you percentage wise. Please do yourself a favor and do this so you don't sound uninformed based on the 8 minutes a day you listen to the radio station.

But be excited, FNX haters, the spring book comes out tomorrow. I'm sure, based on your LOVE of 12 plus numbers, that FNX will look bad. So start stretching out your fingers to post things like "FNX blows!", "FNX going down the tubes", "FNX should only play B sides from the Fleet Foxes!".

I'll make sure at 10:07am that I start the thread with a fun subject line like "Its Christmas at Ciao's house, FNX 12 plus numbers out today".

 

[mistermicrophone]

Re: WFNX is still going down you clown............

WFNX has lost half its audience since last year

So, are you basing this on 12+ AQH?

 

[NWas]

Hey inthewolf why don't you give my friend Ciao a password? We all know about your friendship with the powers that be at WFNX. Stop defending that mess and get out of the industry.

 

[GovtMule1979]

ALL BOSTON ROCK STATIONS, SUCK so BAD !!!!!!!! THANK GOD WHJY and WBRU from Providence, cover the south shore area !!!!!

WHJY is a good station now? I have lost all respect for your posts if you can listen to WHJY and call it a good rock station. Paul and Al are everything that is wrong with radio. Their classic rock play list is tired, and their new rock is Butt Rock.

I would love to say somthing about WFNX but the signal down on the south shore is lacking. I even get WAAF better down here. I wanted to try to listen to the Sandbox, but it's just to hard to get it in.

 

[inthewolf]

Sadly, Nwas, I do not have a mediabase password. If I did I would gladly give up my password so Ciao can look for himself.

You can look at their yes.com information (like you can do with everyone nowadays) and look at each hour. Its pretty easy to tell how many new songs they play an hour compared to the other stations in the market especially the rock competition of BCN, BOS and AAF.

The only other station that comes close is the River and Im interested to see what happens with the new PD there if it gets safer or more triple A.

 

[WBIMDJ]

inthewolf I honestly wouldn't even try to sway these people at this point. They have declared their UNHEALTHY obsession and will continue to harp on it. We all know who plays new, cutting edge bands that other stations in town won't touch. I could list them all but it's honestly getting tired, like this argument 3 months ago.

 

[CapeRadio]

This entire discussion is forgetting 2 big things ( and yes, they really matter):

1. DIARY PLACEMENT. Since most of fnx's target audience doesnt have land lines, they cant be selected for ratings unless they are randomly dialed on their cell phone. which means that very few males make the same weight as, say, 3 or 4 times as many females. 18-34 y/o males are already notorious for not sending them in, or even filling them out correctly. All incomplete diaries are tossed. And that does really mean every box checked.

2. FNX IS ALREADY BOUGHT AND PAID FOR. The big companies like CC and CBS got way in over their heads buying stations, and now they are hurting simply because they cant pay the notes. Thats actually the entire basis behind all of their financial woes. Its all profit at FNX, minus bills and salaries. And for its signal and ratings, they dont do too badly. So the mindich family can keep on playing radio, and it isnt the end of the world.

I would take working for FNX over my mega-conglomorate any day.

 

[Keith321]

2. FNX IS ALREADY BOUGHT AND PAID FOR. The big companies like CC and CBS got way in over their heads buying stations, and now they are hurting simply because they cant pay the notes.

1.)You have no clue if the Phoenix organization is up to the eyeballs in debt. It's privately held, so if they were, you wouldn't know.

2.) It doesn't matter if it is paid for, the asset still has to perform and substantiate itself.