C
ciao99
Guest
WFNX had a decent performance in the Fall 07 book. However I wouldn't use that performance to justify the weaking of the WFNX brand with Lovelines and a Mix 98.5 style playlist.
Let's also look at Summer 07, when the same changes were in effect:
I cannot quote ratings here, but stations with a better performance than WFNX in Sum 07 included: WNNW (an AM Latin station from Lawence), WJIB (beautiful music on the AM dial), WPLM (yawn) and WXRV. WFNQ's performance matched WFNX in that book.
So I don't think the programming changes at WFNX were the contributing factor to the fall 07 ratings, as the programming was just as lame in Spring 07 and Summer 07 as it was in Fall 07. FNX probably did some better marketing, and good for WFNX for doing that.
It still doesn't justify the lame programming changes.
And in Winter 08 numbers FNX is down again. Fall 07 looks like a fluke in retrospect.
Let's also look at Summer 07, when the same changes were in effect:
I cannot quote ratings here, but stations with a better performance than WFNX in Sum 07 included: WNNW (an AM Latin station from Lawence), WJIB (beautiful music on the AM dial), WPLM (yawn) and WXRV. WFNQ's performance matched WFNX in that book.
So I don't think the programming changes at WFNX were the contributing factor to the fall 07 ratings, as the programming was just as lame in Spring 07 and Summer 07 as it was in Fall 07. FNX probably did some better marketing, and good for WFNX for doing that.
It still doesn't justify the lame programming changes.
And in Winter 08 numbers FNX is down again. Fall 07 looks like a fluke in retrospect.