What ABQ needs in PM Drive

[doberd]

Two hours of Mark Levin would fit right in during the PM drive in the Aluquerque KKOB area.
Lots of education for some who seem to spend a lot of time under the power lines.

 

[genius]

Umm, Levin already airs on KTBL. And I would rather see at least a full hour devoted simply to news before listening to more recycled talking points.

 

[Gnarlodious]

I would like to hear Michael Savage live 4-7 instead of Villanucci.

 

[ABQTom]

In a few years they'll eventually have to drop the afternoon Lifestyle Talk, Albuquerque is growing, and issues-oriented talk will eventually be more important.

Savage - give me a break - a homophobic, racist, right winger who should never have been hired in the radio business in the first place.

It's amazing to me that these guys actually get ratings. Hate talk has NO entertainment value. Hate talk doesn't apply to professionals with college educations. Hate talk doesn't apply to women. Hate talk doesn't apply to the elderly.

I mean, does anyone who listen to these creeps really agree that we should round up 12 million undocumented citizens and send them back to Central America? That is bad journalism to make that comment. Unlike TV news, (where Savage was fired), talk radio executives, hosts, and listeners have no ethical standards, especially Phil Boyce/ABC/Citadel.

None of these hate talkers pull a 12 share. 3 shares is meaningless and really shows how the industry has deteoriated.

P.S. Any liberals out there to come to my defense (for a change)?

 

[cue_burn]

It's the spot load killing afternoons on KOB. jim is good but not at only 3 minutes at a time

 

[ajhenderson]

Tom, settle down. You keep infusing politics, but nobody cares. 8 million people find Savage entertaining, which is enough for all of affiliates since they haven't dropped him yet.

 

[Gnarlodious]

I pretty much appreciate Savage for entertainment value. One would be hard pressed to describe his show as "news" or even "political commentary". As to homophobic and racist, I have heard him speak reasonably to homosexual callers and any number of races. So it is pretty much liberals he doesn't like. I am just glad he is a talker and not a DeeJay, since he has hideous taste in music.

 

[ABQTom]

MR. KJCB I am of the old school and concerned about ethics and integrity when it comes to talk hosts, and whether a talk host is "polite" and treats their callers with respect. We disagree over this, but remember that women, minorities, college-educated professionals, and the elderly don't listen to hosts on either the far left or far right who are obnoxious (i.e. Michael Savage, Randi Rhodes). KGO continues to pull high shares 25-54, even higher than Phil Boyce at WABC, and KGO management subscribes to the same philosophy that I do. ref:
http://www.solutionsbroadcast.com/Markets.aspx

 

[EDwalker]

MR. KJCB I am of the old school and concerned about ethics and integrity when it comes to talk hosts, and whether a talk host is "polite" and treats their callers with respect. We disagree over this, but remember that women, minorities, college-educated professionals, and the elderly don't listen to hosts on either the far left or far right who are obnoxious (i.e. Michael Savage, Randi Rhodes). KGO continues to pull high shares 25-54, even higher than Phil Boyce at WABC, and KGO management subscribes to the same philosophy that I do. ref:
http://www.solutionsbroadcast.com/Markets.aspx

There's so many variables market to market from demos to competition so you really can't make a fair comparison. Your comments about women, minorities, college-education professionals and elderly is a gross over-generalization. Thats a lot of folks, yet Savage succeeds.

You're confusing issues and politics with entertainment; and the latter is what Savage, Rush, Schultz, etc. are all about. Al Franken never got it; Randi took a long time to catch on (and still has a long way to go).

 

[DoubleC]

Exactly, I have been saying for years...Forget about politics Rush is a Master at pushing buttons on both sides and he does it in an entertaing way.
KOB has an audience that is 65% over the age of 50 and they play to that after all virtually no one under 35 listen to talk in significant numbers. It is simple if you want a 55+ demo then do talk and since KOB is the heritage station you will only pick up crumbs after all we saw how bad FM talk did....Can anyone point me to a Talk station do ing well in the under 40 demo

 

[ABQTom]

"There's so many variables market to market from demos to competition so you really can't make a fair comparison. Your comments about women, minorities, college-education professionals and elderly is a gross over-generalization. Thats a lot of folks, yet Savage succeeds.
You're confusing issues and politics with entertainment; and the latter is what Savage, Rush, Schultz, etc. are all about. Al Franken never got it; Randi took a long time to catch on (and still has a long way to go)."


Ed:

I have tried but failed on these forums to make it clear that what makes a good show that gets ratings is ... hosts who treat callers of different political persuasions with respect. If you are yelling at callers that you disagree with, like Randi and Savage do, then you are not respectful, and by definition, not entertainining.

I know that the conservative reps from ABC/Citadel and Jones on this board want to defend vicious right wingers like Savage and Levin who yell and scream at their callers. As I've stated, television holds higher standards for its talk shows, with the firing of Savage as an example. But there are others in this biz, myself included, who don't have a conservative agenda, and work with hosts who are polite, entertaining, humorous, and informative.

So we need to agree to disagree otherwise the thread will never end. You are twice if not three times my age, you hold conservative values, and we won't ever agree, so let's move on working on divergent projects. Ironically, the Bruce Williams and Chuck Harders are also twice to three times my age, but they AGREE WITH ME.

respectfully,
-albuquerquetom

 

[ABQTom]

"Exactly, I have been saying for years...Forget about politics Rush is a Master at pushing buttons on both sides and he does it in an entertaing way.
KOB has an audience that is 65% over the age of 50 and they play to that after all virtually no one under 35 listen to talk in significant numbers. It is simple if you want a 55+ demo then do talk and since KOB is the heritage station you will only pick up crumbs after all we saw how bad FM talk did....Can anyone point me to a Talk station do ing well in the under 40 demo"


Absolutely, Air America skews younger, because it is more "progressive."

AT this link for KPTK AM 1090 SEATTLE, you'll see HArtmann skewing younger than Limbaugh,
and Ed Schultz skewing younger than Medved:

http://www.mythical.net/SeattleARB.htm

 

[LRLucero]

Once again ABQTom, FM talk didn't do well here because of the way they did it. They tried to do the same thing that KKOB does, with their former dinosaur hosts. Had they tried for fresher hosts, and geared it toward a younger audience it stood a chance.

But that would mean a radio station taking a chance, and as we know, nobody takes a chance around here. Just the same tired formats with the same regurgitated jocks and talk show hosts.

 

[ajhenderson]

What ABC reps? Please...

FM talk is largely dying. CC has made comments about its poor performance in Minneapolis... it's bombing in New Orleans, Tucson, and on down the line. Portland's FM moved back to AM some time ago. Oh, and Columbus isn't doing too hot either, while Phoenix hasn't done any better than its time on AM. NMFan is right, it might do somewhat better if programmers realized they had the chance to grab listeners who don't get a social security check. The results are still weak, and the few standouts are in markets with little talk competition and mostly bad AM signals (Pittsburgh stands out, where all but one of the AMs is a peashooting mess).

 

[DoubleC]

Here In A-Town we see FM Talk on 96.3 The Former Rocker the Buzzard with all those shock jocks not doing well. I think right now if ya want to make money take the ESPN Brand and get the male 18-34 money with the ESPN Brand Simply do ESPN 1050.

With all the first and second teir national shows gone to Citadel it's slim pickens and even if you could find a good fresh local talk talent it would take a long time to get a foot hold who has the stomach to lose money for years and right now talk in this town is a 55+ plus demo. Therefore I go back to the ESPN brand running them 24-7 and you will Make Money maybe not ratings to crow about but you will make money and makingmoney is what it is all about.

 

[ABQTom]

Here In A-Town we see FM Talk on 96.3 The Former Rocker the Buzzard with all those shock jocks not doing well. I think right now if ya want to make money take the ESPN Brand and get the male 18-34 money with the ESPN Brand Simply do ESPN 1050.

With all the first and second teir national shows gone to Citadel it's slim pickens and even if you could find a good fresh local talk talent it would take a long time to get a foot hold who has the stomach to lose money for years and right now talk in this town is a 55+ plus demo. Therefore I go back to the ESPN brand running them 24-7 and you will Make Money maybe not ratings to crow about but you will make money and makingmoney is what it is all about.

Yep, you have a big problem there in Albuquerque not getting younger listeners. They're not listening to 770, no question about that. Albuquerque is now a town of moderate Democrats and California immigrants, and 770 relies way too much on hard core far right wing programming. Unless they change their ideology, 770 ratings will fall gradually over the next 7 years - and 1350 and perhaps other talk stations will become competitive players.

Progressive talkers like Stephanie Miller, Randi, Hartmann, and Ed Schultz sell to younger audiences, because of ideological reasons. 770 could dump Hannity and ad Big Ed and double midday ratings.

If 1350 spent more on promotions and their web site they would be a 3 share 12+.

 

[ajhenderson]

Who cares about a website? KABQ did very well out of the gate (up to 5 shares in demos) but that has subsided. You don't need promotions to get existing listeners to stay. You need a product they want to listen to.

We have a lot more California immigrants here in... um, California... where KFI is tops, bad-signaled KABC hangs on, and KRLA has seen increases. Meanwhile, Ed Schultz has been relegated to nights on the underperforming 50kW liberal station, which gets beat significantly by 5kW all-newser KFWB as well as Salem's KRLA, and can barely stay ahead of the two sports stations which get low shares but good demos and great billing. So, back to the blackboard.

 

[LRLucero]

It doesn't matter if a host is liberal, moderate, or conservative. It is all about entertainment. Rush Limbaugh while I disagree with his politics is entertaining. Schultz, Rhodes, are just complainers. They don't entertain, they don't make people laugh...

Talk radio has forgotten all about what made it special. The hosts were entertaining, the news, point of views, they can all be changed, but if your hosts are entertaining, the show stinks. 96.3 stinks because there is no LOCAL hosts. Nothing to grasp onto.

106.3 failed because they didn't try to reach out to all demos, only the 770 demo. This ain't rocket science, give the people what they want! Good entertaining talk radio. At this point the closest is maybe Villanucci, but his entertainment has lagged lately and he sounds like another whiner.

Once again it comes down to a host doing stuff different than anyone else. Nobody wants to go out on that limb because it might all come tumbling down. So instead everyone goes to the talk show topics book and we end up with local shows like.

What is your favorite hamburger.

 

[ABQTom]

NM FAN WROTE:
"It doesn't matter if a host is liberal, moderate, or conservative. It is all about entertainment. Rush Limbaugh while I disagree with his politics is entertaining. Schultz, Rhodes, are just complainers. They don't entertain, they don't make people laugh..."

Well ... of course it is about entertainment, but in larger, liberal markets on the west coast, programming decisions are based - in part - on the political affiliation of the market.

In Albuquerque, you're growing with liberals. Eventually, Citadel-ABQ program directors will have to take this in to effect. KABQ (Air America, Ed Schultz) is doing well (and will continue to do well) because you have a growing number of highly educated, socially responsible, environmentally conscious entrepreneurs from both coasts. Albuquerque is an international city. Immigrants from other countries and the US hate the poltiical ideology of the local and national hosts on KKOB-AM, and won't listen to the station, no matter how entertaining Mr. Limbaugh may be.

According to Clear Channel-ABQ Research, there are 180,000 young M/W ages 18-34 in the survey area. As you know, liberal radio works much better than conservative radio for the 25-34 demo.

KKOB-AM won't hold on to 8 shares forever with the current format. By 2012, right wing conservative hate talk from Savage, O'Reilly, et. al. will be dead in America anyway, so they'll be syndicating other shows focused on economic, energy, and environmental issues, topics that Hartmann and Schultz are discussing right now.

 

[ABQTom]

Who cares about a website? KABQ did very well out of the gate (up to 5 shares in demos) but that has subsided. You don't need promotions to get existing listeners to stay. You need a product they want to listen to.

We have a lot more California immigrants here in... um, California... where KFI is tops, bad-signaled KABC hangs on, and KRLA has seen increases. Meanwhile, Ed Schultz has been relegated to nights on the underperforming 50kW liberal station, which gets beat significantly by 5kW all-newser KFWB as well as Salem's KRLA, and can barely stay ahead of the two sports stations which get low shares but good demos and great billing. So, back to the blackboard.

Mr. KJCB:
What does this have to do with shifiting age and poltiical demographics among Albuquerquians? Have you ever lived there and do you understand the market? I have lived in ABQ, and it's amazing to see how the market is changing.

Your statement about California talk station ratings isn't qualified as to the demo or daypart, and you haven't made any attempt to state how your comments relate to new mexico, so I can't respond to it in a context of Albuquerque talk radio ratings and formats.

Please explain.

btw, if you live in southern california, why are you interested in Albuquerque?