B
Bob1370
Guest
> Keep Dreaming! Dreams are good to have! Keep Dreaming! But
> somewhere, sometime, you really need to wake up! And there
> at 101.1 FM get confortable with Jack-FM! Keep Dreaming,
> Dreaming is good! lol lol!!!!
Do you REALLY think Les Moonves will "get comfortable" with a 60% loss in 25-54 AQH, terrible TSL and a cratered cume...and everything that means in terms of lost revenue and bottom line, with no relief in sight? At these audience levels the spot unit rate must be ludicrously low and the rate of cash flow has to be bringing tears even to Joel Hollander.
Whether or not WCBS-FM ever becomes an oldies station again (and strategically, as a business move, it should), it will certainly not be the same kind of station it is now for very much longer. It's owned by a company that has a track record of making horrible programming blunders (cf. WNEW as both a talk station and later as 'Blink')---but pulling the plug within months after those blunders become evident.
Jack's failure is now a fait accompli. The only question now on the table is, what does CBS, Inc. (which will be the parent company come January 1) do to restore that station's value?
Restoring oldies and signing favorite familiar voices is the easy and expeditious route. If they don't choose such a route because that would be too strong an admission of error, there are other possibilities---personality-driven modern country, or soft AC with a strong information/service component, just to name two.
Here's the book on Jack. If you bring jockless Jack to a typical market on a failing station, you get a temporary sampling spike and a superficially encouraging first book, before the decline sets in beginning in book 2 or book 3 after the change. If you DON'T go jockless but introduce likable personalities into the mix at the start or soon after, the decline may not set in at all, you may even sustain what you pull in during the launch phase. But we now know that if you kill a popular, even beloved station to bring jockless Jack to the market because of a strategic error, you don't even get that spike because you don't get the sampling---you get immediate rejection.
Jack as a PERSONALITY music format may very well have a long life if you program and promote it well and invest in talent like you do in any personality format. But it's not a format meant to be used the way a lot of companies are trying to do it---programmed on the cheap as an automated pushbutton format, run like a stuffed iPod on shuffle. That approach guarantees a SHORT life for whatever station uses it. And since that's how most companies are using Jack, they may well find out they've killed it with the American broadcast industry as a viable format choice before too long. It may soon fade just like jammin' oldies, Arrow and a lot of other concepts that sounded good in the initial meetings and even grabbed some initial listener sampling but failed long term when put on the air and programmed through a hard drive.
> somewhere, sometime, you really need to wake up! And there
> at 101.1 FM get confortable with Jack-FM! Keep Dreaming,
> Dreaming is good! lol lol!!!!
Do you REALLY think Les Moonves will "get comfortable" with a 60% loss in 25-54 AQH, terrible TSL and a cratered cume...and everything that means in terms of lost revenue and bottom line, with no relief in sight? At these audience levels the spot unit rate must be ludicrously low and the rate of cash flow has to be bringing tears even to Joel Hollander.
Whether or not WCBS-FM ever becomes an oldies station again (and strategically, as a business move, it should), it will certainly not be the same kind of station it is now for very much longer. It's owned by a company that has a track record of making horrible programming blunders (cf. WNEW as both a talk station and later as 'Blink')---but pulling the plug within months after those blunders become evident.
Jack's failure is now a fait accompli. The only question now on the table is, what does CBS, Inc. (which will be the parent company come January 1) do to restore that station's value?
Restoring oldies and signing favorite familiar voices is the easy and expeditious route. If they don't choose such a route because that would be too strong an admission of error, there are other possibilities---personality-driven modern country, or soft AC with a strong information/service component, just to name two.
Here's the book on Jack. If you bring jockless Jack to a typical market on a failing station, you get a temporary sampling spike and a superficially encouraging first book, before the decline sets in beginning in book 2 or book 3 after the change. If you DON'T go jockless but introduce likable personalities into the mix at the start or soon after, the decline may not set in at all, you may even sustain what you pull in during the launch phase. But we now know that if you kill a popular, even beloved station to bring jockless Jack to the market because of a strategic error, you don't even get that spike because you don't get the sampling---you get immediate rejection.
Jack as a PERSONALITY music format may very well have a long life if you program and promote it well and invest in talent like you do in any personality format. But it's not a format meant to be used the way a lot of companies are trying to do it---programmed on the cheap as an automated pushbutton format, run like a stuffed iPod on shuffle. That approach guarantees a SHORT life for whatever station uses it. And since that's how most companies are using Jack, they may well find out they've killed it with the American broadcast industry as a viable format choice before too long. It may soon fade just like jammin' oldies, Arrow and a lot of other concepts that sounded good in the initial meetings and even grabbed some initial listener sampling but failed long term when put on the air and programmed through a hard drive.
